Nowadays, in order to have a solid online presence, your Google rankings are more important than ever. In fact, they are essential to the online success of your business. With that said, a penalty from Google should be avoided at all costs, otherwise your rankings will decrease, along with your...
Backlinks are an important ranking factor when it comes to SEO. In fact, if you don’t try to build high-quality links, it is unlikely you will be able to rank highly for your target keywords. However, it’s important to note that not all links are equal and toxic links can...
Much like a clothes store or a restaurant franchise, an independent school is a business and attracting enrolments is the equivalent of appealing to customers. Fortunately, there are lots of ways that independent schools can market their establishment, from traditional methods like newspaper features and direct mail, to more modern...
By the end of March 2022, Google should have fully rolled out their desktop version of the page experience update, as confirmed by a Google spokesperson. The rollout process has already begun and will include all of the existing signals of the mobile version of the update, aside from the...
Not unlike Google Search, Instagram is always changing, which means you’ll probably need to update your strategy to keep up with trends. In fact, the social media landscape in general is continuing to evolve, with video content becoming ever more popular. Here are some top tips to help you make...
Customer reviews are important for a range of reasons. They strengthen your credibility as a business by increasing trust, which can influence future consumer decisions. Even if some of your reviews are negative, it’s a chance for you to show how you handle customer complaints in a positive manner, further...
As you’re probably well aware by now, Search Engine Optimisation (SEO) is critical for businesses who want to attract potential consumers to their website. However, SEO is continually changing and it’s really important that you stay up to date with the latest trends if you want to ensure that your...
Any business owner or marketeer knows that competitor research is an important element of your planning because it allows you to learn what is or isn’t working in the industry. However, sometimes when analysing our competitors, we don’t always know what we’re looking for, meaning we’re not making particularly great...
By now, it is no great secret that having a higher Core Web Vitals score for your website will help you rank better on Google. We’ve talked about Core Web Vitals on the blog before, but if you’re still unsure on how you can master them, here are some helpful...
Building quality backlinks to your website is a huge ranking indicator for Google, so if you want your website to perform well on the Search Engine Results Page (SERP), building up your backlink profile is certainly something you should focus on as part of your SEO strategy. What is a...
You will probably be aware by now that regularly updating a blog on your website, with relevant, authoritative content, is one popular and successful way to boost your SEO performance and therefore get in front of your target audience. But how can you increase traffic to your blog? First of...
If you run an eCommerce business (a company that sells goods and/or services online), you may be wondering how you can market your business to increase your sales. It’s certainly important to consider various tactics that can attract new customers and encourage existing customers to return, otherwise your profits will...
In an ideal world, our target customers would easily find us on a Search Engine Results Page (SERP), spend plenty of time browsing our websites and eventually convert. Unfortunately, it doesn’t always go that way and our bounce rates are higher than we’d hoped for, or time spent on our...
Every day, Google tends to release at least one minor change to help improve their search results. These changes typically go unnoticed, even by SEO experts, but sometimes they release a bigger update that is more discernible. These updates are designed to ensure the SERP is displaying the most relevant...
Everyone who owns or is responsible for a website will have seen traffic declining once or twice, and it can sometimes be a cause for concern. If this has happened to you, try not to panic, as it might not necessarily mean something is wrong. It could be due to...
When working in digital marketing, there are so many different factors to consider. No matter how many times Google updates their algorithms, one thing will always remain the same: you should never focus on only one element of SEO. Your marketing plan should focus on both on-page and off-page SEO....
Nowadays, particularly in light of the global pandemic, charities have struggled to appeal for face-to-face donations and have had to adapt to new methods of marketing. Lots of non-profit organisations can actually benefit significantly from PPC marketing. As a non-profit organisation, you may shy away from pay-per-click marketing for the...
Search Engine Optimisation (SEO) is multi-faceted, meaning there are lots of different things you can do to improve it. Sometimes these things can be quick fixes and other times you will need to be patient when implementing your strategy. With so much to consider, it can be easy to overlook...
The global pandemic has undeniably had a huge impact on the majority of businesses throughout 2020, whether for better or for worse, and it’s showing no signs of slowing down just yet. So, how does that affect our digital marketing strategies in 2021? While we should always try and harness...
Independent schools are businesses and attracting admissions is as important as an electrician finding clients or a clothes store drawing in customers. Fortunately, there are lots of online marketing methods you can adopt to help you target a specific audience in a measurable way, without relying on traditional strategies like...
In May 2021, Google will launch their Page Experience Update, meaning user experience will become a Google ranking factor. Essentially, if Google thinks that your website users won’t have a good experience when visiting a particular page of your website, that page will not rank as well as it does...
Inbound and outbound marketing don’t necessarily have to be rivals, but it is important to know the difference so that you can tailor your approach to suit your goals. While outbound marketing is more traditional, it can be seen as quite invasive, which is why marketeers are moving to more...
There are a lot of falsehoods being told about SEO which can cause those in the digital world to waste their time, resources and money on activities that will either do nothing to improve SEO or have a detrimental effect. Obviously, this is not good, so I am here to...
Content marketing is an important tool to help companies generate leads, encourage subscribers, maintain customer relationships, and potentially even increase income. It’s a broad term, referring to anything from email newsletters to eBooks. However, content marketing takes time and, unless you do it yourself, it will require money, so you’ll...
What defines successful marketing? This depends on your goals, but it’s usually all about your return on investment (ROI). In other words, is the budget you’re spending on marketing bringing in enough money for you to make a profit? It’s often difficult to determine whether or not a customer has...
COVID-19 has had an undeniable impact on many industries, including influencer marketing. For those of you who don’t know, ‘influencer marketing’ is similar to celebrity endorsement in that it involves brands working with people who have the power to sway purchasing decisions because of their authority in the online sphere....
In response to the global pandemic, Google Search and Maps is displaying whether a school, business or other corporation is temporarily closed. In some cases, for instance when a school is open for children of key workers, this information may not be completely correct. With this in mind, it’s of...
The coming days, weeks and even months will test the tenacity and resolve of many companies around the world. The impact of the COVID-19 pandemic will be unique to each business and even from location to location, but the truth of the matter is that we are far from “business...
Why Your Website Menu is Important: The structure of your website’s menu (professionally referred to as the website navigation or even a “sitemap”) will determine how many leads you convert into paying customers. Essentially, if the visitors of your website cannot work out how to navigate your site easily, they...
Search Engine Optimisation (SEO) is undoubtedly complex, so much so that many companies are unsure if it’s worth the investment. What’s more, it is often difficult for SEO agencies such as Innermedia to promise a set time frame for results to start showing, which can be frustrating for some clients....
Managing a blog is not as straightforward as people think. You can’t just log into your site and tap away at the keyboard about any old thing; you actually have to put some real effort in if you want to stay ahead of your competitors and attract loyal readers. The...
As 2019 draws to a close, the team at Innermedia have been reflecting on some of our most memorable moments of the year. 1. Brogan fell in love ...
As much as we try and avoid talking about it, the holiday season is rapidly approaching. This is a busy time for everyone, and a chance for eCommerce websites in particular to significantly boost their profits. However, you’ll be up against some stiff competition so you may have to up...
With less than three weeks to go before Black Friday on the 29th of November, we’re sure your preparation and marketing efforts are well underway. However, with the weight of the upcoming holiday season pressing down on retailers and marketers all around the world, it can be easy to overlook...
A recent study has found that Google showed featured snippets on desktop 86.6% of the time, compared to 73.3% on mobile devices. This sort of research is important for SEO professionals to get their heads around because understanding which devices our target keywords feature on more consistently could help us...
Simply put, Google Tag Manager is a tool that enables the user to manage and organise marketing tags on a website or app, without the need to manipulate the code. These tags are essentially small snippets of code or tracking pixels that send data from your website to another data...
For people who are new to robots.txt, it can seem quite foreign and confusing. The truth is robots.txt isn’t as frightening as it seems. Incorrect use of the robots.txt file is harmful because it might affect your rankings in the SERP. With that said, if you own a website, it’s...
Social media is a huge platform and a great opportunity for businesses to build brand awareness and reach potential customers. Having at least one social media profile is important, because your customers will see this as a sign of credibility, particularly if you are engaging well with both positive and...
If you own a website and you want people to buy your products, revisit your website or sign up to your newsletter, you’ll need to properly understand their search intent. Simply put, search intent is the reason why people are conducting a particular search. Is it because they want to...
According to leaked information, many Instagram users in Canada will not be able to see how many likes other users are getting on their posts in the coming days. This test is designed to put the focus back on the photos, rather than on the popularity of other users. In...
