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Month: December 2023

SEO 2024

Top SEO Strategies to Prioritise for Success in 2024

In the ever-evolving landscape of online business, staying ahead of the curve in search engine optimisation is crucial for maintaining visibility and driving organic traffic to your website. As we head into 2024, the digital realm continues to evolve, presenting new challenges and opportunities for businesses striving to rank higher...

Google Consent Mode v2: Everything You Need To Know

From March 2024, the use of Google Ads and Analytics will require a Google Certified CMP (Consent Management Platform) compatible with Consent Mode v2. Google Consent Mode is now mandatory for tracking, and it’s essential that the consent management platform is Google-certified. The implementation period for this requirement extends until...
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Why is Local SEO Important?

Unveiling the Power of Local SEO: Why It’s Crucial for Your Business

In the ever-evolving landscape of digital marketing, businesses are continually exploring new strategies to stand out amidst fierce competition. One such strategy that has gained immense significance in recent years is Local SEO. While SEO has been a cornerstone for online visibility, the focus on local optimisation has become increasingly...
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The Future of Search: How AI is Transforming Digital Marketing in 2026
Artificial intelligence is already reshaping how people search, interact with content and make purchasing decisions. As we approach 2026, this evolution is accelerating. Search is becoming more conversational, predictive and personalised, which means brands must adapt to stay visible and relevant. At Innermedia, we believe that success in this new...
Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...