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Month: December 2023

SEO 2024

Top SEO Strategies to Prioritise for Success in 2024

In the ever-evolving landscape of online business, staying ahead of the curve in search engine optimisation is crucial for maintaining visibility and driving organic traffic to your website. As we head into 2024, the digital realm continues to evolve, presenting new challenges and opportunities for businesses striving to rank higher...

Google Consent Mode v2: Everything You Need To Know

From March 2024, the use of Google Ads and Analytics will require a Google Certified CMP (Consent Management Platform) compatible with Consent Mode v2. Google Consent Mode is now mandatory for tracking, and it’s essential that the consent management platform is Google-certified. The implementation period for this requirement extends until...
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Why is Local SEO Important?

Unveiling the Power of Local SEO: Why It’s Crucial for Your Business

In the ever-evolving landscape of digital marketing, businesses are continually exploring new strategies to stand out amidst fierce competition. One such strategy that has gained immense significance in recent years is Local SEO. While SEO has been a cornerstone for online visibility, the focus on local optimisation has become increasingly...
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How to Audit Your Website: A Comprehensive Guide
In today’s digital age, your website is often the first point of contact between your business and potential customers. To ensure it performs at its best, a regular website audit is essential. Auditing your website helps identify areas for improvement, optimise user experience, and enhance your site’s performance and search...
5 Common Digital Marketing Mistakes & How to Avoid Them
In the fast-paced world of digital marketing, it’s easy to make mistakes that can cost your business time, money, and credibility. Here are five common digital marketing mistakes and how you can avoid them to ensure your campaigns are successful and efficient. Neglecting a Clear Strategy Mistake: Diving into digital...
The Ultimate Guide to On-Page SEO: Tips and Best Practices
In the digital landscape, optimising your website for search engines is paramount to driving organic traffic and achieving online success. On-page SEO refers to the practices that help individual web pages rank higher and earn more relevant traffic in search engines. This guide will provide you with essential tips and...