More than two months after first introducing it in testing, Google has officially rolled out its AI-powered configuration tool in Search Console to all users. In a post on LinkedIn, Google announced: “The Search Console’s new AI-powered configuration is now available to everyone!” What the AI-powered configuration does The new...
Innermedia, a fully in-house digital agency delivering AI-driven marketing, website development and long-term digital strategy, has announced its merger with Blue Sword Ltd, a Glasgow-based digital marketing agency specialising in website design, SEO, PPC and social media marketing. The merger represents a strategic expansion of Innermedia’s digital capability, bringing together...
AI is everywhere, but for independent schools it isn’t about automation for automation’s sake. Used thoughtfully, AI helps school teams work smarter, freeing them to focus on what matters most: human connection and meaningful conversations with families. At Innermedia, we work with schools across the UK to strike the right...
Search engine optimisation is undergoing one of its biggest shifts in decades. With Google increasingly using artificial intelligence to generate answers directly in search results—through features like AI Overviews and generative summaries—the traditional rules of SEO are being rewritten. For businesses, marketers, and content creators, the key question is how do...
Innermedia, a fully in-house digital agency offering an open, consultative approach to help clients across the world create successful digital strategies, has strengthened its brand and design capability through the acquisition of Mercer, a highly respected design and brand agency with more than 25 years’ experience working with both schools...
Digital marketing in 2026 is less about chasing the latest trend and more about doing the fundamentals well. With new platforms, AI tools and changing consumer behaviour, it’s easy for brands to feel overwhelmed. The reality is that successful digital marketing today is built on clarity, consistency and smart decision-making....
Search engine optimisation (SEO) continues to evolve at a rapid pace, and staying ahead in 2026 requires more than just traditional tactics. With search engines integrating advanced AI and user-focused metrics, businesses and content creators need to adapt their strategies to maintain visibility and drive traffic. Here are some essential...
It’s safe to say that the digital marketing landscape is evolving faster than ever. AI-driven technologies, shifting user behaviour, and increasing privacy expectations are reshaping how brands reach and engage their audiences. Whether you’re a marketer, business owner, or simply keeping an eye on where search is heading, understanding the...
Paid social media advertising is now a crucial component of most digital marketing strategies, but selecting the right platform can significantly impact your return on investment. Facebook and Instagram are both powerful advertising tools within Meta’s ecosystem, yet they behave differently in terms of audience, engagement and conversion performance. Understanding...
Search is undergoing one of the most significant shifts in its history. The rapid rise of AI-driven results is changing how information is discovered, interpreted and delivered to users. This development represents far more than a technical update to SEO. It is a fundamental rethinking of how visibility works online....
As AI-driven discovery tools and search engines evolve, one prevailing narrative is that you must choose between focusing on traditional search engine optimisation (SEO) and optimising for AI platforms. This is a misleading binary. The reality is: you need to engage both channels, search engines like Google and AI-powered tools...
As the autumn leaves fall and we edge closer to winter, November offers the perfect opportunity to refresh your SEO strategy. Much like clearing the garden of fallen leaves, a little seasonal maintenance can go a long way in keeping your website healthy, visible, and ready to thrive through the...
Artificial intelligence is already reshaping how people search, interact with content and make purchasing decisions. As we approach 2026, this evolution is accelerating. Search is becoming more conversational, predictive and personalised, which means brands must adapt to stay visible and relevant. At Innermedia, we believe that success in this new...
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...
As the year draws to a close, businesses across the UK are gearing up for one of the busiest times of the calendar — the festive season. Whether you’re an e-commerce brand preparing for a spike in sales or a service-based business looking to end the year strong, now is...
In today’s fast-changing search landscape, one thing has become increasingly clear: backlinks are more valuable than ever. As search engines and AI-driven systems continue to evolve, they rely more heavily on external trust signals to decide which websites deserve authority and visibility. A strong backlink profile is now one of...
Attending BrightonSEO is always a highlight of the year for our team at Innermedia, and the October 2025 conference certainly did not disappoint. The event once again brought together some of the brightest minds in digital marketing, offering fresh perspectives, innovative ideas and practical takeaways to help marketers stay ahead...
In a move that could redefine how people interact with the internet, OpenAI has unveiled ChatGPT Atlas, an artificial intelligence–powered web browser designed to challenge giants like Google Chrome and Microsoft Edge. Atlas is being touted as the first browser “built around ChatGPT,” reflecting OpenAI’s broader ambition to make conversational...
Every few years, someone declares “SEO is dead.” But at Innermedia, we know the truth: optimisation has never been more alive. The language around search may be changing – with terms like AI Optimisation, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO) now entering the conversation – but the...
Generating clicks is only half the battle when it comes to digital marketing. The real success lies in turning those clicks into meaningful conversions—whether that’s a sale, a booking, a lead, or a sign-up. As we step into a new quarter, now is the perfect time to refine your campaigns...
Artificial intelligence is reshaping the marketing world at lightning speed. From content generation to predictive analytics, AI tools are helping businesses work smarter, faster, and more efficiently. But with every leap forward comes a big question: will AI eventually replace marketers altogether? It’s a valid concern, and one that’s often...
Search Engine Optimisation in 2025 is more interconnected than ever. Success now depends on a careful balance of ethical practice, user-focused design, and adapting to AI-driven changes in search technology. The emphasis has shifted from simply ranking for keywords to creating meaningful, trustworthy, and accessible experiences for users. Ethical SEO:...
A beautiful website is only half the battle. If it isn’t generating high-quality leads for your business, you’re missing a huge opportunity. Whether you’re a start-up, an established brand, or a service-based company, your website should be a lead-generating machine, guiding visitors smoothly from initial interest to conversion. In this...
Artificial Intelligence (AI) has been steadily reshaping the digital world, and in 2025 it has become one of the most influential forces in web design. From creating personalised user experiences to streamlining development processes, AI is helping businesses and designers alike to build smarter, faster, and more engaging websites. Let’s...
At Innermedia, we are always testing and reviewing how Google’s evolving search features affect visibility. One area sparking debate in the SEO community is whether structured data (schema) helps pages appear in Google’s new AI Overviews. A recent controlled experiment has shed light on this question – and the findings...
September marked an exciting milestone for Greece’s technology and education landscape. The launch of OpenAI for Greece marked a ground-breaking partnership between OpenAI, the Government of the Hellenic Republic, the Onassis Foundation, and Endeavor Greece. This initiative will bring world-class AI tools into secondary education and accelerate innovation across the...
At Innermedia, we keep a close eye on changes to Google’s behaviour, because even the smallest updates can affect how businesses perform online. One recent development is the removal of the num=100 parameter. If you’ve noticed unexpected shifts in your Search Console data, this could be the reason. Here’s what...
At Innermedia, we’ve long recognised that SEO is no longer just about convincing Google to rank you first. Today, it’s about educating AI-powered recommendation engines—from ChatGPT to Siri and Copilot—to understand, trust, and consistently choose your brand as the most logical, authoritative answer. The Changing Definition of SEO 1998 to...
At Innermedia, we’re always keeping an eye on the digital innovations that redefine customer engagement—and Amazon’s newly launched Lens Live is one such leap. Here’s why it matters to forward-thinking businesses and what it could mean for your digital marketing and web presence. What Is Lens Live? Amazon has unveiled...
In the digital age, your website is often the first interaction a potential customer has with your brand. But here’s the truth most businesses overlook: if your website loads slowly, you’re losing conversions before the user even sees your content. Website speed isn’t just a technical detail, it’s a powerful...
As the summer season approaches, businesses are looking for new ways to capture the attention of potential customers. One of the most effective methods to achieve this is through Pay-Per-Click (PPC) advertising. PPC allows you to drive highly targeted traffic to your website, increasing the potential for sales and business...
Artificial intelligence continues to move at a remarkable pace, and two recent developments underline how deeply AI is weaving itself into both professional and personal lives. OpenAI has revealed that GPT-6 will be able to “remember” users, creating a more personalised and seamless experience. At the same time, Dex, an...
Google has expanded the capabilities of its Translate app by introducing real-time voice translation and AI-powered language lessons. These updates make communication across different languages more seamless and accessible, offering opportunities for both individuals and businesses. Real-Time Conversations Made Simple The new feature allows users to speak directly into their...
At Innermedia, we understand that the search landscape is changing rapidly. Traditional search engine optimisation remains essential, but the growing influence of AI-powered search means that businesses must now consider how their content appears in generative results as well. This is where Generative Engine Optimisation (GEO) comes in — combining...
Google has unveiled a transformative update to its Gemini AI platform: Guided Learning mode, launching on 6 August 2025. Designed to shift the AI from being just an answer generator to a thoughtful tutor, this feature walks users through complex topics step by step—using questions, rich visuals, and interactive tools...
In an era where content is king, artificial intelligence has emerged as the power behind the throne. AI tools are transforming the way we generate, optimise, and deliver digital content, reshaping both search engine optimisation (SEO) and user experience (UX) in the process. I’m here to delve into what this...
OpenAI has announced the release of GPT-5, its most advanced AI model to date, now set as the default in ChatGPT for all users, including those on the free plan. This latest iteration represents a significant leap in AI capability, with smarter reasoning, faster performance, and a dramatic reduction in...
In the ever-evolving world of search engine optimisation, we’re witnessing a major paradigm shift: from keywords to conversations. Traditional SEO, once dominated by stuffing exact-match terms into web pages, is being reshaped by the rise of artificial intelligence. Search engines are getting smarter, and to stay ahead, marketers need to...
