Archive

Month: January 2019

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Get Started with Amazon Advertising

With almost 500 million products listed on Amazon, it can be hard to get yours noticed organically. Fortunately, Amazon is continuing to make dents in the market and offers a completely viable option as an advertising platform. At the end of 2018, Amazon was making up around 50% of the...

5 Tips for Setting up Twitter Video Ad Campaigns

A successful Twitter video campaign starts with creating great content. Your video needs to grab your audience’s attention and stop them from scrolling on. In this blog you will learn about the different types of Twitter video ad campaigns and how to set up the right campaign for your business…...

2018 PPC Statistics & 2019 Predictions

As we close out 2018 we can now reflect on what was a huge year for Pay Per Click advertising. Starting at Google, there were massive changes as they rebranded AdWords to Google Ads and launched the new interface. They also launched many new campaign types, targeting options, tools and...

How to Improve Efficiency When Content Marketing

The quicker you can write good quality, appropriately optimised content, and the quicker you can generate leads and build your brand. Efficiency is the key here and something you should certainly work towards as a content marketer. A good place to start with your content marketing strategy, is with the...
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Top 3 On-Page SEO Factors to Consider
Building a backlink profile and regularly publishing optimised content are two very important aspects of SEO. However, search engines are becoming increasingly more complicated and it’s worth thinking about other aspects of SEO so as not to neglect anything. Having good on-page SEO, for example, is another great way to...
Three Simple Ways to Improve Your Instagram Story Engagement
If you are looking for some easy ways to get more engagement on your Instagram stories or you want people to spend more time viewing your content, then these three tips will help… Don’t panic, these tips are simple, even if you are new to the platform. You just need...
Facebook Tests Search Ads
Facebook has begun testing Search Ads in the US and Canada for automotive, retail and e-commerce businesses. In this article we will look at how they work, and can they compete with Google? Facebook first tried this in 2012 but had quickly shut it down by 2013. Now, for select...