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Month: December 2015

Rankbrain

What is RankBrain and How Does It Affect My SEO?

The terms ‘Google’ and ‘Artificial Intelligence’ in the same sentence have worried Digital Marketers over the last few weeks. Fortunately for us, it looks like RankBrain is likely to help your rankings by improving semantic search, and grouping terms and ideas together to deliver even more relevant results to users....

Goodbye 2015

Yet another year draws to a close and it’s time to look back at what we’ve been doing in 2015. It’s been an exciting year for all of us, with new projects and challenges as well as new team members to complete our group of digital ninjas. Here’s a short round...
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Understanding the EU Artificial Intelligence Act
The European Union has always been at the forefront of technological regulation and innovation, striving to balance the benefits of new technologies with the protection of fundamental rights. The EU Artificial Intelligence Act, proposed in April 2021, is a landmark regulation aimed at ensuring that AI technologies are safe, transparent,...
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The Power of Rebranding: How It Could Impact Website Performance
In today’s dynamic digital landscape, businesses often find themselves at a crossroads where the need for rebranding arises. Whether it’s to reflect a change in company values, target a new audience, or stay relevant in a competitive market, rebranding can be a powerful tool for revitalising a brand’s identity. However,...
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How Is A Website Crawled?
The vast and intricate web of the internet is held together by a meticulous process known as “web crawling.” This silent, behind-the-scenes operation ensures that search engines can provide users with relevant and timely information. But what exactly happens during a web crawl? How do search engines like Google, Bing,...
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