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Month: December 2015

Rankbrain

What is RankBrain and How Does It Affect My SEO?

The terms ‘Google’ and ‘Artificial Intelligence’ in the same sentence have worried Digital Marketers over the last few weeks. Fortunately for us, it looks like RankBrain is likely to help your rankings by improving semantic search, and grouping terms and ideas together to deliver even more relevant results to users....

Goodbye 2015

Yet another year draws to a close and it’s time to look back at what we’ve been doing in 2015. It’s been an exciting year for all of us, with new projects and challenges as well as new team members to complete our group of digital ninjas. Here’s a short round...
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Latest News
Local SEO – 5 Actionable Tips You Can Do Today
Did you know that according to Google 46% of searches made now have a local intent? What is Local SEO? Local SEO refers to the process of optimising your online presence for searches made in your local area or looking for results based on location. Here are 5 handy tips...
Google Is Removing Average Position
Last month Google announced they are getting rid of the Average Position metric. This ties directly into the November announcement of the Impression (Absolute Top) % and Impression (Top) % which describe what percent of your ads appear at the top of the page and the absolute top of the...
How to Increase Your Ecommerce Conversions
A lot of effort goes into building an ecommerce business. However, in many cases, digital marketers place their focus on increasing traffic to the website, rather than on encouraging conversions. This is a shame because it actually requires less investment and leads to quicker results. There are lots of things...