Archive

Month: July 2019

robots.txt

Our Beginner’s Guide to robots.txt

For people who are new to robots.txt, it can seem quite foreign and confusing. The truth is robots.txt isn’t as frightening as it seems. Incorrect use of the robots.txt file is harmful because it might affect your rankings in the SERP. With that said, if you own a website, it’s...

Why You Should Invest in Paid Social Ads

Social media is a huge platform and a great opportunity for businesses to build brand awareness and reach potential customers. Having at least one social media profile is important, because your customers will see this as a sign of credibility, particularly if you are engaging well with both positive and...
social media
website redesign

5 Reasons Why You Should Redesign Your Website

Your website is one of the greatest assets to your business. Not only does it showcase your products or services, but it also represents your brand and helps your customers to learn more about you. If you haven’t given your website much attention recently, now is the time to do...
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Optimising Your Visual Presence: The Importance of Image SEO
Search engine optimisation has become a cornerstone strategy for businesses to enhance their online visibility and attract organic traffic. While much emphasis is placed on optimising text content, the importance of image SEO should not be overlooked. In today’s visually-driven online ecosystem, optimising images for search engines is essential for...
Understanding Negative Keywords in Paid Search
In the world of digital marketing, paid search advertising is a powerful tool for driving targeted traffic to your website and reaching potential customers. However, optimising your paid search campaigns requires more than just selecting the right keywords—it also involves understanding the concept of negative keywords. Negative keywords play a...
What is Visual Search in Digital Marketing?
In the fast-paced world of digital marketing, staying ahead of the curve is crucial. As consumer behaviours continue to evolve, marketers are constantly seeking innovative ways to engage their audience. One such innovation that has gained significant traction in recent years is visual search. In this blog post, we’ll explore...