Archive

Month: May 2023

Email marketing

What is Email Marketing?

While we often do market ourselves as the experts in SEO and content curation (which, if you are still interested in, can be explored here), but there are so many other strands to marketing that we can always assist with. One of these is email marketing. This is exactly what...

Summer Content Marketing Ideas

As the sun shines much brighter, and the temperature begins to rise, summer brings about a fresh wave of opportunities for businesses to engage their audience with captivating content. With many seeking inspiration, entertainment, and useful information during this vibrant season, it is essential for marketers to adapt their strategies...
Hello summer
CONTENT MARKETING

What Is Content Amplification?

  Content’s king in SEO. It helps you build authority, leverage higher rankings, and bring more traffic to your site. Beyond creating great content, however, you must work on promotion and optimise it correctly as otherwise no one will know about it. This is a process that we call “content...

A New Core Web Vitals Metric is Coming

If you work in marketing or manage a website, you’ve probably heard of Core Web Vitals (CWVs). They are a set of metrics introduced by Google that evaluate the user experience of a website. These metrics focus on three key factors: loading speed, interactivity, and visual stability. The loading speed...
core web vitals
Ecommerce for SEO

How to Build Your Ecommerce Presence

Most product owners and sellers will want to expand and diversify their business through a website – one of the most in-demand industries out there thanks to the COVID-19 pandemic. Ordering online could not be easier in this climate, and it’s only growing more each year. To build a site...

How To Get Noticed on Social Media

Social media is the place to be for all businesses who want to escalate their client base without added costs. However, it isn’t just a matter of relying on social media algorithms to do the work for you. In order to get your unique content seen and displayed on the...
social media video
Lets Get Started Contact Us
Latest News
Optimising Your Visual Presence: The Importance of Image SEO
Search engine optimisation has become a cornerstone strategy for businesses to enhance their online visibility and attract organic traffic. While much emphasis is placed on optimising text content, the importance of image SEO should not be overlooked. In today’s visually-driven online ecosystem, optimising images for search engines is essential for...
Understanding Negative Keywords in Paid Search
In the world of digital marketing, paid search advertising is a powerful tool for driving targeted traffic to your website and reaching potential customers. However, optimising your paid search campaigns requires more than just selecting the right keywords—it also involves understanding the concept of negative keywords. Negative keywords play a...
What is Visual Search in Digital Marketing?
In the fast-paced world of digital marketing, staying ahead of the curve is crucial. As consumer behaviours continue to evolve, marketers are constantly seeking innovative ways to engage their audience. One such innovation that has gained significant traction in recent years is visual search. In this blog post, we’ll explore...