Archive

Month: April 2013

Why website loading times are so important

A few years ago, Google announced that website loading times impacted both search engine ranking positions and AdWord quality scores. Despite this, many people still don’t consider it when starting their web design project and it can be completely overlooked. If Google has made a clear statement that slow loading...

404 Error Pages

Using the internet, you are bound to come across a 404 error page now and then, usually when a page you are looking for doesn’t exist. Most 404 error pages simply tell you that you are looking for a page that doesn’t exist and direct you back to the main pages of the...
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Optimising Your Visual Presence: The Importance of Image SEO
Search engine optimisation has become a cornerstone strategy for businesses to enhance their online visibility and attract organic traffic. While much emphasis is placed on optimising text content, the importance of image SEO should not be overlooked. In today’s visually-driven online ecosystem, optimising images for search engines is essential for...
Understanding Negative Keywords in Paid Search
In the world of digital marketing, paid search advertising is a powerful tool for driving targeted traffic to your website and reaching potential customers. However, optimising your paid search campaigns requires more than just selecting the right keywords—it also involves understanding the concept of negative keywords. Negative keywords play a...
What is Visual Search in Digital Marketing?
In the fast-paced world of digital marketing, staying ahead of the curve is crucial. As consumer behaviours continue to evolve, marketers are constantly seeking innovative ways to engage their audience. One such innovation that has gained significant traction in recent years is visual search. In this blog post, we’ll explore...