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Month: January 2017

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Better Than #1: Getting to Position 0 on Google

Until very recently, the majority of SEO efforts were focused on ranking on page 1 and in position 1 for chosen key terms, usually based around your products, services, and service location. Two years ago, Google introduced Featured Snippets, which are slowly changing how people use Google and therefore changing...

SEO Trends to Consider in the New Year

It’s that time of year where the Internet becomes increasingly buried in reflections of the past year and forecasts of what lies in the year ahead, particularly for digital marketing and the technology industry. Not only has demand from consumers increased but market conditions have become more unpredictable than ever,...
2017 digital marketing seo trends
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Is Your Email Marketing Summer-Ready? Tips for Higher Open Rates
Summer is a season of sunshine, holidays, and shifting routines – and that includes how people interact with their inboxes. With many of your customers heading off on breaks or spending less time online, it’s more important than ever to adjust your email marketing strategy to keep open rates high...
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Using Google Trends to Refocus Your July Marketing Goals
As summer unfolds, so do changes in consumer behaviour, search interest, and digital engagement. July marks a critical time to reassess your marketing goals — not just to stay on track, but to respond to real-time data that reveals what your audience actually wants. One powerful and free tool to...
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What Do Lava Lamps Have to Do With Website Security?
It might sound odd, but lava lamps are helping keep the internet secure. At Cloudflare’s San Francisco HQ, there’s a wall of over 100 lava lamps bubbling away 24/7, not just for decoration, but as part of a high-tech encryption system. Here’s how it works: Lava lamps produce unpredictable motion....
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