Archive

Month: January 2017

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Better Than #1: Getting to Position 0 on Google

Until very recently, the majority of SEO efforts were focused on ranking on page 1 and in position 1 for chosen key terms, usually based around your products, services, and service location. Two years ago, Google introduced Featured Snippets, which are slowly changing how people use Google and therefore changing...

SEO Trends to Consider in the New Year

It’s that time of year where the Internet becomes increasingly buried in reflections of the past year and forecasts of what lies in the year ahead, particularly for digital marketing and the technology industry. Not only has demand from consumers increased but market conditions have become more unpredictable than ever,...
2017 digital marketing seo trends
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How to Optimise Your Site Structure for the Best SEO Results
An optimised site structure is key for allowing search engines to better understand your website and its content. They also help search engines read and index your pages faster and with greater understanding that allows you to rank for more search terms. On top of increasing your site’s click-through rate,...
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5 Tips for Increasing Website Engagement
In an ideal world, our target customers would easily find us on a Search Engine Results Page (SERP), spend plenty of time browsing our websites and eventually convert. Unfortunately, it doesn’t always go that way and our bounce rates are higher than we’d hoped for, or time spent on our...
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How COVID-19 Will Affect Digital Marketing this Summer
Since the pandemic began in the early part of 2020 a lot of businesses in all shapes and forms have had to adapt. As businesses look to work from home, operate digital workplaces and look to build their business online, it’s fair to say that the digital marketing industry has...