Archive

Month: April 2014

6 Steps to Functional Design

Design is subjective, whether you plaster walls, give business advice, or coiffer Pomeranians here are a few essentials that every SME should consider when designing their website. 1. Know your target audience If it looks like a duck…  Potential customers have an expectation of how your website will look like...

What Can I Do with a Mobile Friendly Site?

Responsive design isn’t just a fad – it’s now a basic expectation from mobile and web users. Almost every home is now a multi-screen household, with numerous devices used by the whole family, throughout the buying cycle. Why is Mobile So Important? Mobile usage is set to eclipse desktop. In...

SEO for Schools: Build Your Online Presence

SEO is increasingly important for schools, particularly independent schools that rely on brand awareness and recognition to fill places. Being at the top of Google’s results for your search term means that you gain far more traffic. It also provides an opportunity to engage with your audience on their terms...

How to Get Business Reviews Without Breaking the Rules

Good reviews have huge benefits for local businesses. The improve your traffic and conversions while boosting your reputation (which improves traffic and conversions again). You can even increase the number of business listings on the first page of Google since your review profiles will be featured as well as your...
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6 Digital Marketing Tips for 2021
The global pandemic has undeniably had a huge impact on the majority of businesses throughout 2020, whether for better or for worse, and it’s showing no signs of slowing down just yet. So, how does that affect our digital marketing strategies in 2021? While we should always try and harness...
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The benefits of Instagram’s SEO Update
Back in November Instagram announced that it would become more search-friendly and after their recent update you may have noticed a few of these changes. Now, simply by searching a particular keyword in Instagram’s search bar you will discover relevant profiles and posts without the need for hashtags. This is...
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Digital Marketing For Schools: Tips for Success
Independent schools are businesses and attracting admissions is as important as an electrician finding clients or a clothes store drawing in customers. Fortunately, there are lots of online marketing methods you can adopt to help you target a specific audience in a measurable way, without relying on traditional strategies like...