Archive

Month: April 2014

6 Steps to Functional Design

Design is subjective, whether you plaster walls, give business advice, or coiffer Pomeranians here are a few essentials that every SME should consider when designing their website. 1. Know your target audience If it looks like a duck…  Potential customers have an expectation of how your website will look like...

What Can I Do with a Mobile Friendly Site?

Responsive design isn’t just a fad – it’s now a basic expectation from mobile and web users. Almost every home is now a multi-screen household, with numerous devices used by the whole family, throughout the buying cycle. Why is Mobile So Important? Mobile usage is set to eclipse desktop. In...

SEO for Schools: Build Your Online Presence

SEO is increasingly important for schools, particularly independent schools that rely on brand awareness and recognition to fill places. Being at the top of Google’s results for your search term means that you gain far more traffic. It also provides an opportunity to engage with your audience on their terms...

How to Get Business Reviews Without Breaking the Rules

Good reviews have huge benefits for local businesses. The improve your traffic and conversions while boosting your reputation (which improves traffic and conversions again). You can even increase the number of business listings on the first page of Google since your review profiles will be featured as well as your...
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A Guide To Canonical URLs in 2024
Technical details can make a big difference in how your website performs in search rankings. One such detail is the use of canonical URLs. While they may sound complex, understanding and properly implementing canonical URLs is key to avoiding duplicate content issues, maintaining clean site structure, and ensuring your website...
How Google’s New AI-Organised Search Results Will Impact SEO
As Google rolls out new AI-powered features, including organised search results and more intuitive overviews, the landscape of SEO is set to evolve rapidly. These changes will influence how websites rank, how users interact with content, and what businesses must prioritise to remain competitive. Here’s how this update will affect...
How Refreshing Old Blog Posts Can Improve Your SEO
In the fast-paced world of digital marketing, maintaining a strong online presence is essential for staying ahead of the competition. While creating fresh content is important, the strategy of refreshing and updating older blog posts can provide a significant boost to your SEO efforts. Let’s dive into how content refreshes...