Archive

Month: April 2014

6 Steps to Functional Design

Design is subjective, whether you plaster walls, give business advice, or coiffer Pomeranians here are a few essentials that every SME should consider when designing their website. 1. Know your target audience If it looks like a duck…  Potential customers have an expectation of how your website will look like...

What Can I Do with a Mobile Friendly Site?

Responsive design isn’t just a fad – it’s now a basic expectation from mobile and web users. Almost every home is now a multi-screen household, with numerous devices used by the whole family, throughout the buying cycle. Why is Mobile So Important? Mobile usage is set to eclipse desktop. In...

SEO for Schools: Build Your Online Presence

SEO is increasingly important for schools, particularly independent schools that rely on brand awareness and recognition to fill places. Being at the top of Google’s results for your search term means that you gain far more traffic. It also provides an opportunity to engage with your audience on their terms...

How to Get Business Reviews Without Breaking the Rules

Good reviews have huge benefits for local businesses. The improve your traffic and conversions while boosting your reputation (which improves traffic and conversions again). You can even increase the number of business listings on the first page of Google since your review profiles will be featured as well as your...
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Should I Bid On My Own Brand?
Many advertisers have definitely bought into the practice of bidding on search terms that include a brand name, but often we will see clients question the validity of this. They ask, and fairly so, what’s the point if I’m going to show up anyway? That is the question as Paid...
How to Plan a Successful Live Q&A Event Using Social Media
Running a live Q&A event is a great way to engage with your audience and be seen as an expert in your industry. If you would like to know how to use your company’s social media channels to answer questions from your customers and followers, then we’ve put together a...
5 Ways to Improve Instagram Engagement
Working towards improving your Instagram engagement can help you reach a wider audience and stay in the forefront of people’s minds. However, improving engagement can often be quite the challenge, particularly if you don’t have all the latest tricks up your sleeve. Don’t worry though; we’re here to help, so...