Archive

Month: April 2014

6 Steps to Functional Design

Design is subjective, whether you plaster walls, give business advice, or coiffer Pomeranians here are a few essentials that every SME should consider when designing their website. 1. Know your target audience If it looks like a duck…  Potential customers have an expectation of how your website will look like...

What Can I Do with a Mobile Friendly Site?

Responsive design isn’t just a fad – it’s now a basic expectation from mobile and web users. Almost every home is now a multi-screen household, with numerous devices used by the whole family, throughout the buying cycle. Why is Mobile So Important? Mobile usage is set to eclipse desktop. In...

SEO for Schools: Build Your Online Presence

SEO is increasingly important for schools, particularly independent schools that rely on brand awareness and recognition to fill places. Being at the top of Google’s results for your search term means that you gain far more traffic. It also provides an opportunity to engage with your audience on their terms...

How to Get Business Reviews Without Breaking the Rules

Good reviews have huge benefits for local businesses. The improve your traffic and conversions while boosting your reputation (which improves traffic and conversions again). You can even increase the number of business listings on the first page of Google since your review profiles will be featured as well as your...
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Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...