Archive

Month: August 2022

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What Will Happen When Google Stops Using Cookies?

By the end of 2024, Google will cease using third-party cookies in Chrome. This is based on the rising trend of other competing browsers, like Safari and Firefox, who are keen to ditch the tracking tool altogether. Google has tried to remove cookies a few times in the past. In...

How To Carry Out SEO for Bing and Other Search Engines

In 2022, Google still has a strong hold over its market share. A monopoly with 90.73%. That’s not to say that searches don’t happen beyond the Google search bar. Competitors such as the likes of Yahoo, Bing, Yandex, Naver and others account for 9.27%. Branching out to optimise for some...
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Instagram Marketing

Our Guide to Instagram Marketing

Globally, there are 1.21 billion Instagram accounts with 500 million of them being active every single day and 995 photos uploaded per second. These are huge numbers and for good reason too. Instagram is the largest photo and video sharing platform worldwide and has become known as one of the...

What I Have Learnt From International SEO

When we’re learning about the many different aspects of SEO it can be difficult to move your focus onto something else. But it’s very important to explore the many different elements of search engine marketing. When looking through different ways of optimising businesses, especially when they have a global reach....
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How to Perform Competitor Analysis for Social Media

We’re all aware of the power of social media. While it’s a channel to connect and stay up to date with customers, it plays a pretty big role in assisting conversions with as many as 80% of shoppers researching a product online before making their purchasing decisions. It provides a...
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Boosting Your Ecommerce Conversions: Strategies for Success
In the ever-evolving landscape of ecommerce, staying ahead of the curve is essential for driving sales and maximising conversions. As we navigate the digital marketplace in 2024, it’s crucial for online retailers to adopt innovative strategies that capture the attention of consumers and inspire them to make purchases. Here are...
The Power of Long Tail Keywords
In the vast and ever-evolving landscape of digital marketing, SEO stands as the cornerstone of online visibility. While many businesses and marketers focus on targeting high-volume, competitive keywords, there’s a hidden treasure trove waiting to be discovered – the power of long-tail keywords. The Basics of Long Tail Keywords Long...
Why a Structured Sitemap is Important for Your Website
In the vast digital landscape of the internet, a website’s success hinges not only on its design and content but also on its underlying structure. One crucial element of this structure is the sitemap—a hierarchical representation of a website’s pages that serves as a roadmap for both users and search...