Archive

Month: August 2022

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What Will Happen When Google Stops Using Cookies?

By the end of 2024, Google will cease using third-party cookies in Chrome. This is based on the rising trend of other competing browsers, like Safari and Firefox, who are keen to ditch the tracking tool altogether. Google has tried to remove cookies a few times in the past. In...

How To Carry Out SEO for Bing and Other Search Engines

In 2022, Google still has a strong hold over its market share. A monopoly with 90.73%. That’s not to say that searches don’t happen beyond the Google search bar. Competitors such as the likes of Yahoo, Bing, Yandex, Naver and others account for 9.27%. Branching out to optimise for some...
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Instagram Marketing

Our Guide to Instagram Marketing

Globally, there are 1.21 billion Instagram accounts with 500 million of them being active every single day and 995 photos uploaded per second. These are huge numbers and for good reason too. Instagram is the largest photo and video sharing platform worldwide and has become known as one of the...

What I Have Learnt From International SEO

When we’re learning about the many different aspects of SEO it can be difficult to move your focus onto something else. But it’s very important to explore the many different elements of search engine marketing. When looking through different ways of optimising businesses, especially when they have a global reach....
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How to Perform Competitor Analysis for Social Media

We’re all aware of the power of social media. While it’s a channel to connect and stay up to date with customers, it plays a pretty big role in assisting conversions with as many as 80% of shoppers researching a product online before making their purchasing decisions. It provides a...
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The Impact of a U.S. TikTok Ban on Global Advertising Strategies
The potential ban of TikTok in the United States has been a hot topic in recent years, with implications stretching far beyond individual users. For businesses, particularly those involved in digital marketing and advertising, such a move could significantly disrupt established strategies and force a revaluation of how to reach...
The Rise of Zero-Click Content: What It Means for Marketers in 2025
In the evolving digital landscape, zero-click content is rapidly redefining how users interact with information online. By 2025, this trend is expected to dominate, making it a crucial consideration for marketers aiming to stay ahead. But what exactly is zero-click content, and how can businesses adapt to thrive in this...
What’s Next for SEO in 2025?
As we move into 2025, the world of search engine optimisation (SEO) continues to evolve at a rapid pace. With constant algorithm updates, advancements in AI, and shifts in user behavior, staying ahead of the curve is critical for marketers and businesses alike. Let’s explore the trends and strategies poised...