Archive

Month: January 2015

3 Ways to Generate Traffic After a Manual Penalty

What is a Manual Penalty? A Manual Penalty is when Google removes your site from search results (or pushes it way to the bottom) due to unnatural links. They wreak havoc with businesses, who see a sudden and significant drop in traffic as almost all of their organic visits disappear...

Innermedia: 6 Charities We Love To Mention

Here are six charities that Innermedia is especially fond of.  We’ve enjoyed contributing to these causes and have had a number of rewards, including team-building, unique life experiences, and a connection to communities throughout the world. 1.  Bridge of Hope Innermedia built a website for Bridge of Hope, a charity that...

29 Reasons Why You Need Content Marketing

29 Reasons Why You Need Content Marketing  Content is arguably the most important part of your site – it’s why people come to your page, and if you don’t deliver what they expect they’ll just leave and find it elsewhere. Even if you rely on PPC and other lead generation...

ShipYourEnemiesGlitter.com: When Online Marketing is Too Successful

Just 24 hours after launch, ShipYourEnemiesGlitter.com is up for grabs. The viral sensation gained 1 million visits, 270k social shares, and five figures in sales after being shared on social networks such as Twitter, Reddit, and Facebook. Online news sources were quick to pick up the story, which further fuelled the...

How to Use Pinterest as a Small Business

Pinterest is one of social media’s latest success stories. In 2013 it was already delivering more traffic to publishers than Twitter, LinkedIn, and Reddit combined, and it just keeps on growing. Now, a third of users follow a brand and 52% of daily users look on Pinterest for guidance while...

Local SEO is a Popularity Contest

There are a lot of factors that contribute to your local SEO and a good placement on Google Maps (and the maps within search results) is a major one. Some businesses are having trouble getting their listing to come up in local searches, even though the profile is properly optimised...

20 Common Digital Marketing Problems (and Solutions)

Digital marketing is a fantastic way to reach a huge audience with much lower set up and maintenance costs than ‘traditional’ media. That said, there are still a lot of challenges to overcome, and businesses often have the same issues when it comes to increasing engagement and conversions online. That’s...

New Year Resolutions for Small Businesses

January is a great time to make lifestyle changes and set goals for the next 12 months, but why limit yourself to making personal changes? When it comes to digital marketing, most businesses can make a few resolutions to improve their presence, increase their conversions, and get more customers in...
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Latest News
Google Plans to Make Chrome’s Non-Secure Site Warnings More Obvious
Google has recently announced future plans regarding how Chrome, their web browser, will label HTTPS and HTTP sites… Starting in September, Chrome version 69 will remove the green “Secure” text and only display a black lock icon in the address bar. Later, Google plans to remove the lock icon altogether,...
How to Optimise Content for the Google Featured Snippet Box
The Google Featured Snippet Box, which allows increased brand exposure, has significantly altered the way in which SERPs are being presented. Despite the fact that many SEO experts were initially quite concerned that Featured Snippets would reduce the click-through-rate, they have fortunately had the opposite effect. The question is; what do...
Google’s Speed Update Makes Speed a Ranking Factor on Mobile
Google’s latest algorithm will focus on mobile search results, giving priority to faster ranking pages and moving the slowest pages down. The speed update will only affect a small proportion of web pages – the ones that deliver the slowest experience to users. However, search intent is still a priority...