Archive

Month: January 2015

3 Ways to Generate Traffic After a Manual Penalty

What is a Manual Penalty? A Manual Penalty is when Google removes your site from search results (or pushes it way to the bottom) due to unnatural links. They wreak havoc with businesses, who see a sudden and significant drop in traffic as almost all of their organic visits disappear...

Innermedia: 6 Charities We Love To Mention

Here are six charities that Innermedia is especially fond of.  We’ve enjoyed contributing to these causes and have had a number of rewards, including team-building, unique life experiences, and a connection to communities throughout the world. 1.  Bridge of Hope Innermedia built a website for Bridge of Hope, a charity that...

29 Reasons Why You Need Content Marketing

29 Reasons Why You Need Content Marketing  Content is arguably the most important part of your site – it’s why people come to your page, and if you don’t deliver what they expect they’ll just leave and find it elsewhere. Even if you rely on PPC and other lead generation...

ShipYourEnemiesGlitter.com: When Online Marketing is Too Successful

Just 24 hours after launch, ShipYourEnemiesGlitter.com is up for grabs. The viral sensation gained 1 million visits, 270k social shares, and five figures in sales after being shared on social networks such as Twitter, Reddit, and Facebook. Online news sources were quick to pick up the story, which further fuelled the...

How to Use Pinterest as a Small Business

Pinterest is one of social media’s latest success stories. In 2013 it was already delivering more traffic to publishers than Twitter, LinkedIn, and Reddit combined, and it just keeps on growing. Now, a third of users follow a brand and 52% of daily users look on Pinterest for guidance while...

Local SEO is a Popularity Contest

There are a lot of factors that contribute to your local SEO and a good placement on Google Maps (and the maps within search results) is a major one. Some businesses are having trouble getting their listing to come up in local searches, even though the profile is properly optimised...

20 Common Digital Marketing Problems (and Solutions)

Digital marketing is a fantastic way to reach a huge audience with much lower set up and maintenance costs than ‘traditional’ media. That said, there are still a lot of challenges to overcome, and businesses often have the same issues when it comes to increasing engagement and conversions online. That’s...

New Year Resolutions for Small Businesses

January is a great time to make lifestyle changes and set goals for the next 12 months, but why limit yourself to making personal changes? When it comes to digital marketing, most businesses can make a few resolutions to improve their presence, increase their conversions, and get more customers in...
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Google’s Speed Update Makes Speed a Ranking Factor on Mobile
Google’s latest algorithm will focus on mobile search results, giving priority to faster ranking pages and moving the slowest pages down. The speed update will only affect a small proportion of web pages – the ones that deliver the slowest experience to users. However, search intent is still a priority...
A Quick Guide to GDPR for Businesses
GDPR is the biggest change to data privacy and processing in the last 20 years, and will be coming into force on the 25th May this year. It is essential that your business is ready and compliant by this date, or you risk fines of up to 20 million euros...
GDPR for Schools – Are You Ready?
The EU General Data Protection Regulation (GDPR) comes into force on the 25th May this year – your school will need to be ready to comply with this new regulation by this date, or risk significant fines. What is GDPR? In short, GDPR is a piece of legislation that aims...