Archive

Month: April 2015

Protein World: Brand Strategies That Sell

Protein World has made marketing headlines with a brand strategy that has been aligned with every value from integrity to gross moral turpitude. It started with this. This ad just got them a bomb threat. Yes, a bikini-clad woman stood against a glaring yellow background and the slogan ‘ARE YOU BEACH BODY...

Does Social Media Help with SEO?

This is a question clients ask us all the time; will the resources used to maintain their social presence provide results in SEO too? The short answer is ‘it depends’ – it depends on the platform, how you use it, and what Google is going to do in the next...

How to Justify App Development for Your Business

Your business needs to be mobile. It needs to be mobile-friendly, mobile-optimised, and ready for mobile conversions – how many times have you heard that in the last few months (if not years)? Last year we passed the mobile tipping point, and the internet officially saw more traffic from mobile devices...
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Google’s Speed Update Makes Speed a Ranking Factor on Mobile
Google’s latest algorithm will focus on mobile search results, giving priority to faster ranking pages and moving the slowest pages down. The speed update will only affect a small proportion of web pages – the ones that deliver the slowest experience to users. However, search intent is still a priority...
A Quick Guide to GDPR for Businesses
GDPR is the biggest change to data privacy and processing in the last 20 years, and will be coming into force on the 25th May this year. It is essential that your business is ready and compliant by this date, or you risk fines of up to 20 million euros...
GDPR for Schools – Are You Ready?
The EU General Data Protection Regulation (GDPR) comes into force on the 25th May this year – your school will need to be ready to comply with this new regulation by this date, or risk significant fines. What is GDPR? In short, GDPR is a piece of legislation that aims...