Archive

Month: April 2015

Protein World: Brand Strategies That Sell

Protein World has made marketing headlines with a brand strategy that has been aligned with every value from integrity to gross moral turpitude. It started with this. This ad just got them a bomb threat. Yes, a bikini-clad woman stood against a glaring yellow background and the slogan ‘ARE YOU BEACH BODY...

Does Social Media Help with SEO?

This is a question clients ask us all the time; will the resources used to maintain their social presence provide results in SEO too? The short answer is ‘it depends’ – it depends on the platform, how you use it, and what Google is going to do in the next...

How to Justify App Development for Your Business

Your business needs to be mobile. It needs to be mobile-friendly, mobile-optimised, and ready for mobile conversions – how many times have you heard that in the last few months (if not years)? Last year we passed the mobile tipping point, and the internet officially saw more traffic from mobile devices...
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HOW TO OPTIMISE YOUR SITE FOR THE FUTURE OF VOICE SEARCH
Voice search is on the rise; and is now being used all over the world. Thanks to voice assistants like Amazon Alexa and Google Home, you can answer questions and control your devices without lifting a finger. If you haven’t incorporated voice search into your overall SEO strategy, then you...
5 Easy-to-use Video Tools for Your Social Media Marketing
If you are looking for affordable and simple DIY video tools to improve your social media content, then this is the blog for you! Listed below you will find five easy-to-use video tools for all of your social media marketing needs… Ripl Ripl lets you create short animated videos using...
How to Improve Your Retargeting Strategy This Year
Retargeting is a marketing tactic used to convert visitors to your site who haven’t yet purchased from you. You can see which pages users are visiting to determine which products they were looking at and then show them a customised advert to try and get them back to buy. Here...