Archive

Month: April 2015

Protein World: Brand Strategies That Sell

Protein World has made marketing headlines with a brand strategy that has been aligned with every value from integrity to gross moral turpitude. It started with this. This ad just got them a bomb threat. Yes, a bikini-clad woman stood against a glaring yellow background and the slogan ‘ARE YOU BEACH BODY...

Does Social Media Help with SEO?

This is a question clients ask us all the time; will the resources used to maintain their social presence provide results in SEO too? The short answer is ‘it depends’ – it depends on the platform, how you use it, and what Google is going to do in the next...

How to Justify App Development for Your Business

Your business needs to be mobile. It needs to be mobile-friendly, mobile-optimised, and ready for mobile conversions – how many times have you heard that in the last few months (if not years)? Last year we passed the mobile tipping point, and the internet officially saw more traffic from mobile devices...
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Where Else Can I Advertise?
When people think of doing paid advertising, their first thought is often Google but we want to explore other avenues for our advertising efforts. It is no secret that the Market Share of Google has been dropping, on the whole, since May 2015. The image below, provided by www.statista.com indicates...
Why Should I Work with a Google Partner Certified Digital Marketing Agency?
You may have seen a Google Partner logo like this one but not been completely sure what it means or what the benefits of working with a Digital Marketing Agency with a Google Partner Badge are. In Googles own words ‘The Google Partner badge shows that specific Partners have passed...
How to Keep Track of Your Competitors’ Popularity
In this post we are going to explain how you can uncover which brands and products are most popular and whether they are trending up or down so we can keep a close eye on our competitors. On the 16th of October, Google released a new version of their Shopping...