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Category: content marketing

Build a new website with these SEO tips in mind

How To Prepare Your SEO for a New Website Build

Building an entire new website takes time and dedication to get right. Aside from liaising with developers and designers, or even setting up the website yourself, it can be a lengthy process. If your site has been needing a bit of TLC for a while then you’ll soon reap the...

The Best Google Chrome SEO Extensions That Every Digital Marketer Needs

In 2022, Google Chrome is the leading browser of choice with a 62.78% global market share. It’s well loved by many marketers and developers too for its handy tools and chrome extensions that make life that much easier. You no longer need to go back and forth between platforms to...
search

Our Guide to Avoiding Google Penalties

Nowadays, in order to have a solid online presence, your Google rankings are more important than ever. In fact, they are essential to the online success of your business. With that said, a penalty from Google should be avoided at all costs, otherwise your rankings will decrease, along with your...

How To Build An SEO-Friendly Sitemap

A sitemap is one of the biggest parts of an SEO-friendly website. It will show a user the logical structure of a site, arranged in a way that completely benefits the user. But it should also be focused on the development of a website’s rankings; if pages cannot be accessed...
A blue vector image showing a user accessing a website using its sitemap
WordPress plugins

5 WordPress Plugins to Use in 2022

While not exclusive to this one CMS, plugins are pieces of software that essentially make your SEO and website maintenance journey easier to handle. There are thousands of tools and tricks to build an accessible and easy to use CMS, as well as tools to monitor, track and improve your...

4 Ways the Digital Marketing Scene is Changing

From blockchain and NFTs, to the rise of ecommerce and swift deliveries. Here are some big changes happening in the digital marketing space and what businesses are going to have to do to prepare themselves for these big changes in the way we operate. 1. NFTs and Blockchain It’s something...
New business ideas emerge in a wave of digital marketing trends
Christmas preparation for your business

How to Optimise Your Business for Christmas

If you’re ready for Christmas, then you’ll know the stress involved in getting all the presents ready, planning your day accordingly, picking out the right food and making sure it’s all ready in time for the big day. For businesses it’s a whole other level of anxiety – planning for...

Top Tips for Increasing Traffic to Your Blog

You will probably be aware by now that regularly updating a blog on your website, with relevant, authoritative content, is one popular and successful way to boost your SEO performance and therefore get in front of your target audience. But how can you increase traffic to your blog? First of...
blogging

Pros & Cons of Instagram Giveaways

Giveaways are a great way to boost your followers and gain engagement on Instagram. If you spend a lot of time on Instagram then you will have come across many accounts running giveaways to promote new products and increase brand awareness. You may even see giveaways in your feed from...
Vector illustration of a person winning Instagram giveaway
vector image social media calendar

5 Tips for Planning Social Media Content

Posting consistent, high quality content is the key to audience growth. But how do you stay on top of your social media strategy? Here are 5 tips for success…

6 Tips for Using Instagram Hashtags

Knowing how to use hashtags effectively will help to expand your Instagram audience. When you use a hashtag, your post will appear in the search results for that hashtag on Instagram. Users can also follow hashtags, which means they could see your post in their feed even if they don’t...
Instagram Hashtags
instagram engagement

Instagram Engagement – 7 Tips to Success

If you are looking for ways to get your Instagram engagement levels up, here are our 7 tips to success…   Create valuable content Ask yourself… What do your followers need help with? What is it about your business they are most interested in? What is your expert advice? Now...

3 Tips for Working from Home with Kids

Balancing work and home life during the latest lockdown is taking its toll on parents across the UK. With schools closed, parents are once again trying to juggle home schooling, childcare and their career on a daily basis. To help relieve some of this pressure and ensure you still have...
working from home with kids
Instagram SEO Search update

The benefits of Instagram’s SEO Update

Back in November Instagram announced that it would become more search-friendly and after their recent update you may have noticed a few of these changes. Now, simply by searching a particular keyword in Instagram’s search bar you will discover relevant profiles and posts without the need for hashtags. This is...
Free digital marketing tactics

3 FREE Digital Marketing Tactics for Small Businesses

An effective digital marketing strategy is crucial when it comes to the success of any small business. Here are three digital marketing tactics that are not only really easy to do yourself, but they are all completely free!

How to Measure ROI for Content Marketing

Content marketing is an important tool to help companies generate leads, encourage subscribers, maintain customer relationships, and potentially even increase income. It’s a broad term, referring to anything from email newsletters to eBooks. However, content marketing takes time and, unless you do it yourself, it will require money, so you’ll...
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Blogging for Business

Blogging for your business top tips

A blog can benefit your business in a number of ways. It can show that your company is an expert in your industry and it can help to boost your SEO, potentially generating more traffic to your website. If you are starting a new blog for your business or you...

3 Trends To Help Plan Your Social Media Strategy

Whether you are putting together a new social media strategy for your business or updating an existing one, it is important to research current trends and successful industry content. Here are three social media trends you should know about in order to create a successful 2020 strategy… Dark Social Social...
social media strategy
linkedin

5 Tips on Using LinkedIn To Promote Your Business

LinkedIn is a social media channel; however it is not used in quite the same way as the others. LinkedIn is a business focussed channel, so posting funny memes or photos of your pets isn’t the way forward. As a business owner, you should use this platform as a place...

5 Ways to Improve your Instagram Strategy for 2020

Now that Instagram has begun to hide likes on posts, it’s harder than ever for brands to monitor popular content and increase engagement. Today brands need to do more to keep their followers engaged, and they need to dig a little deeper in order to learn what content works best...
Instagram 2020
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5 Things You Should Do in 2020 if you’re a Blogger

Managing a blog is not as straightforward as people think. You can’t just log into your site and tap away at the keyboard about any old thing; you actually have to put some real effort in if you want to stay ahead of your competitors and attract loyal readers. The...

Our 4 Favourite Instagram Grids from Local Businesses

Making your content ‘Instagrammable’ is something every business needs to consider in order to be successful in the world of social media marketing. It’s not enough for brands to simply take random photos and add them to Instagram without a purpose or theme. If you want to stand out and...
Instagram camera icon
social media complaints

How to Deal with Complaints on Social Media

Social media has become one of the most popular platforms for customer care and how you handle complaints using social media channels can say a lot about your business. Handling complaints via social media can be a challenge, especially as it is all done in the public eye, however with...

How to Create an Instagram Advert in 5 Simple Steps

If you are new to Instagram advertising and would like to test it out, we are here to help! There are loads of options within Facebook’s Creative Studio for Instagram Ads. This may seem a little over whelming at first, however with our simple guide we can help you to...
instagram advertising
IGTV logo

5 Expert Tips for IGTV Success

IGTV is growing at a fast pace and because it is still fairly new, now is a great time to get ahead of the competition. In order to build up an engaged audience on IGTV it is vital to do your research and create the kind of content your audience...

Why Has My Instagram Engagement Dropped?

Have you noticed a big decline in the number of likes and engagements your Instagram posts are receiving? You are not the only one and many are searching for answers! Independent studies have shown a gradual decline in Instagram’s brand page engagement rates over the last six months. Some believe...
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website redesign

5 Reasons Why You Should Redesign Your Website

Your website is one of the greatest assets to your business. Not only does it showcase your products or services, but it also represents your brand and helps your customers to learn more about you. If you haven’t given your website much attention recently, now is the time to do...

Instagram Creator Accounts – What you need to know

Instagram is slowly releasing new Creator Accounts, which seem to have been created specifically for influencers. Instagram Creator Accounts are similar to Instagram Business Accounts, offering special features and analytics; however there are some big differences you need to know about before making the switch… 1. Can anyone access a...
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Three Simple Ways to Improve Your Instagram Story Engagement

If you are looking for some easy ways to get more engagement on your Instagram stories or you want people to spend more time viewing your content, then these three tips will help… Don’t panic, these tips are simple, even if you are new to the platform. You just need...

3 Tips for Writing Your Instagram Business Bio

Your Instagram business bio is your chance to explain who you are and what you do. It should also show your brand’s personality and inspire people to follow you. Your bio is the first thing that people see when they visit an Instagram account, so you need to get creative...
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Our Guide to Technical SEO Audits
Search Engine Optimisation (SEO) is multi-faceted. There’s “off-page SEO” which is all about building up your website’s authority without actually touching the website itself. This could be things like building up your backlink profile or gaining exposure through social media. Technical SEO is part of “on-page SEO”, which is more...
How To Prepare Your SEO for a New Website Build
Building an entire new website takes time and dedication to get right. Aside from liaising with developers and designers, or even setting up the website yourself, it can be a lengthy process. If your site has been needing a bit of TLC for a while then you’ll soon reap the...
The Best Google Chrome SEO Extensions That Every Digital Marketer Needs
In 2022, Google Chrome is the leading browser of choice with a 62.78% global market share. It’s well loved by many marketers and developers too for its handy tools and chrome extensions that make life that much easier. You no longer need to go back and forth between platforms to...