Archive

Month: February 2012

Innermedia’s Visit to the TFM&A Exhibition

The Technology for Marketing & Advertising (TFM&A) Exhibition held at Earls Court Two is the largest and longest running exhibition of its type in the UK marketing industry. Some of the Innermedia team were in attendance at the event on Tuesday 28th of February, to have a look around and...

Does Social Media Have A New Home?

This week we saw something very strange happen over in the U.S.A. A quiet neighbourhood in a Los Angeles suburb was transformed when a house on the street was painted orange and green with social media logos such as Facebook and Twitter printed on the wall. But this wasn’t a...

Comedy in 140 characters: The art of Twitter humour

We’ve all fancied ourselves as a bit of a comedian at some point in our lives but are we really that funny? One of the best way to interact through Twitter is to be funny, but can we get our humour across in 140 characters? The art of Twitter humour...

We are proud to launch the new Merlin Sponsorship website.

Merlin is one of the world’s largest visitor attraction operators with over 41 million global visitors each year to their top attractions such as Thorpe Park, Alton Towers, Madame Tussauds and the London Eye. They wanted a website that would showcase the opportunities for other companies to increase their brand...
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Optimising Your Visual Presence: The Importance of Image SEO
Search engine optimisation has become a cornerstone strategy for businesses to enhance their online visibility and attract organic traffic. While much emphasis is placed on optimising text content, the importance of image SEO should not be overlooked. In today’s visually-driven online ecosystem, optimising images for search engines is essential for...
Understanding Negative Keywords in Paid Search
In the world of digital marketing, paid search advertising is a powerful tool for driving targeted traffic to your website and reaching potential customers. However, optimising your paid search campaigns requires more than just selecting the right keywords—it also involves understanding the concept of negative keywords. Negative keywords play a...
What is Visual Search in Digital Marketing?
In the fast-paced world of digital marketing, staying ahead of the curve is crucial. As consumer behaviours continue to evolve, marketers are constantly seeking innovative ways to engage their audience. One such innovation that has gained significant traction in recent years is visual search. In this blog post, we’ll explore...