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Month: November 2017

How To Improve Your SEO Performance

What is SEO? Search engine optimisation (SEO) is a widely implemented online marketing strategy that attempts to increase brand awareness, influence relevant traffic and improve the performance of your business in the search results of different engines. Although the benefits of effective SEO are evident, they often come at quite...

3 Ways to Add Authority to Your Content

Blogging plays an integral role in attracting and building an audience of potential customers, as well as increasing your rankings in Google. As it becomes more and more crucial for the success of your business, the need for it to be of exemplary quality is also increasing. But if you...
Christmas

5 Top Tips for a Successful Marketing Campaign This Christmas

If you run a business, there’s no better time than Christmas to take advantage of the countless marketing opportunities on offer. There is plenty of scope for retailers to capitalise on the goodwill of their consumers, who are much more responsive to a larger volume of emails and whose spirits...

What is a Hashtag and Why is it Important to Businesses?

Social media is a dominant tool in today’s marketing domain and can feel quite overwhelming to new users. One of the biggest social media mysteries is hashtags – what are they and what is their purpose? We’re here to clear that up for you. During 2007, users on Twitter began...
Hashtags

How to Recycle Your Content

Content creation provides an excellent opportunity for lead generation. However, writing a thorough and well-researched piece of content can take up a great deal of time and effort, of which you may not always have a lot to spare. While it’s certainly important to generate original content at a consistent...
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Our Guide to Technical SEO Audits
Search Engine Optimisation (SEO) is multi-faceted. There’s “off-page SEO” which is all about building up your website’s authority without actually touching the website itself. This could be things like building up your backlink profile or gaining exposure through social media. Technical SEO is part of “on-page SEO”, which is more...
How To Prepare Your SEO for a New Website Build
Building an entire new website takes time and dedication to get right. Aside from liaising with developers and designers, or even setting up the website yourself, it can be a lengthy process. If your site has been needing a bit of TLC for a while then you’ll soon reap the...
The Best Google Chrome SEO Extensions That Every Digital Marketer Needs
In 2022, Google Chrome is the leading browser of choice with a 62.78% global market share. It’s well loved by many marketers and developers too for its handy tools and chrome extensions that make life that much easier. You no longer need to go back and forth between platforms to...