Archive

Month: November 2017

How To Improve Your SEO Performance

What is SEO? Search engine optimisation (SEO) is a widely implemented online marketing strategy that attempts to increase brand awareness, influence relevant traffic and improve the performance of your business in the search results of different engines. Although the benefits of effective SEO are evident, they often come at quite...

3 Ways to Add Authority to Your Content

Blogging plays an integral role in attracting and building an audience of potential customers, as well as increasing your rankings in Google. As it becomes more and more crucial for the success of your business, the need for it to be of exemplary quality is also increasing. But if you...
Christmas

5 Top Tips for a Successful Marketing Campaign This Christmas

If you run a business, there’s no better time than Christmas to take advantage of the countless marketing opportunities on offer. There is plenty of scope for retailers to capitalise on the goodwill of their consumers, who are much more responsive to a larger volume of emails and whose spirits...

What is a Hashtag and Why is it Important to Businesses?

Social media is a dominant tool in today’s marketing domain and can feel quite overwhelming to new users. One of the biggest social media mysteries is hashtags – what are they and what is their purpose? We’re here to clear that up for you. During 2007, users on Twitter began...
Hashtags

5 Things Digital Marketers Should Do Before Black Friday

With less than three weeks to go before Black Friday on the 25th of November, we’re sure your preparation and marketing efforts are well underway. However, with the weight of the upcoming holiday season pressing down on retailers and marketers all around the world, it can be easy to overlook...

How to Recycle Your Content

Content creation provides an excellent opportunity for lead generation. However, writing a thorough and well-researched piece of content can take up a great deal of time and effort, of which you may not always have a lot to spare. While it’s certainly important to generate original content at a consistent...
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Latest News
Less Than Half Of Google Searches Result In A Click
In June of 2019, for the first time ever, a majority of all browser based searches on Google resulted in zero clicks. First of all, what does that mean? More people are going to Google and doing more searches but less people are clicking on results. Google is now presenting...
How to Create an Instagram Advert in 5 Simple Steps
If you are new to Instagram advertising and would like to test it out, we are here to help! There are loads of options within Facebook’s Creative Studio for Instagram Ads. This may seem a little over whelming at first, however with our simple guide we can help you to...
What is Google Tag Manager?
Simply put, Google Tag Manager is a tool that enables the user to manage and organise marketing tags on a website or app, without the need to manipulate the code. These tags are essentially small snippets of code or tracking pixels that send data from your website to another data...