Archive

Month: November 2017

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How To Improve Your SEO Performance

What is SEO? Search engine optimisation (SEO) is a widely implemented online marketing strategy that attempts to increase brand awareness, influence relevant traffic and improve the performance of your business in the search results of different engines. Although the benefits of effective SEO are evident, they often come at quite...

3 Ways to Add Authority to Your Content

Blogging plays an integral role in attracting and building an audience of potential customers, as well as increasing your rankings in Google. As it becomes more and more crucial for the success of your business, the need for it to be of exemplary quality is also increasing. But if you...
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Christmas

5 Top Tips for a Successful Marketing Campaign This Christmas

If you run a business, there’s no better time than Christmas to take advantage of the countless marketing opportunities on offer. There is plenty of scope for retailers to capitalise on the goodwill of their consumers, who are much more responsive to a larger volume of emails and whose spirits...

What is a Hashtag and Why is it Important to Businesses?

Social media is a dominant tool in today’s marketing domain and can feel quite overwhelming to new users. One of the biggest social media mysteries is hashtags – what are they and what is their purpose? We’re here to clear that up for you. During 2007, users on Twitter began...
Hashtags
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How to Recycle Your Content

Content creation provides an excellent opportunity for lead generation. However, writing a thorough and well-researched piece of content can take up a great deal of time and effort, of which you may not always have a lot to spare. While it’s certainly important to generate original content at a consistent...
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Blogging for your business top tips
A blog can benefit your business in a number of ways. It can show that your company is an expert in your industry and it can help to boost your SEO, potentially generating more traffic to your website. If you are starting a new blog for your business or you...
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Using Data to Determine Your Marketing Strategy and Budgets
What defines successful marketing? This depends on your goals, but it’s usually all about your return on investment (ROI). In other words, is the budget you’re spending on marketing bringing in enough money for you to make a profit? It’s often difficult to determine whether or not a customer has...
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Google Light House Speed Update Fixes
In Dec 2018 Google released it’s Light House Update which was a move to review and improve the speed of all websites. It is rare that Google makes updates that force website agencies to implement chargeable updates on their clients’ websites. Although few and far between the changes are always...