Archive

Month: November 2017

How To Improve Your SEO Performance

What is SEO? Search engine optimisation (SEO) is a widely implemented online marketing strategy that attempts to increase brand awareness, influence relevant traffic and improve the performance of your business in the search results of different engines. Although the benefits of effective SEO are evident, they often come at quite...

3 Ways to Add Authority to Your Content

Blogging plays an integral role in attracting and building an audience of potential customers, as well as increasing your rankings in Google. As it becomes more and more crucial for the success of your business, the need for it to be of exemplary quality is also increasing. But if you...
Christmas

5 Top Tips for a Successful Marketing Campaign This Christmas

If you run a business, there’s no better time than Christmas to take advantage of the countless marketing opportunities on offer. There is plenty of scope for retailers to capitalise on the goodwill of their consumers, who are much more responsive to a larger volume of emails and whose spirits...

What is a Hashtag and Why is it Important to Businesses?

Social media is a dominant tool in today’s marketing domain and can feel quite overwhelming to new users. One of the biggest social media mysteries is hashtags – what are they and what is their purpose? We’re here to clear that up for you. During 2007, users on Twitter began...
Hashtags

How to Recycle Your Content

Content creation provides an excellent opportunity for lead generation. However, writing a thorough and well-researched piece of content can take up a great deal of time and effort, of which you may not always have a lot to spare. While it’s certainly important to generate original content at a consistent...
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Instagram Marketing Trends to Watch in 2025
Instagram has been a staple for brands looking to connect with audiences through creative visuals, stories, and targeted ads. As we move into 2025, the platform continues to evolve, presenting new opportunities for marketers to explore. Below are the key Instagram marketing trends to watch for in 2025. 1. AI-Powered...
5 Power Moves to Accelerate Your PPC Performance
Pay-Per-Click advertising is one of the most effective ways to drive traffic, generate leads, and increase conversions. However, simply running ads isn’t enough—you need a strategic approach to get the best results. If you’re looking to supercharge your PPC campaigns, here are five power moves to accelerate your performance and...
Social Media in Bloom: June Content Ideas to Boost Engagement
As the days get longer and summer edges closer, June offers a fresh opportunity to breathe new life into your social media strategy. From key awareness days to seasonal trends, it’s the perfect month to connect with your audience in creative and meaningful ways. Here are some June content ideas...