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How To Improve Your SEO Performance

Charlotte Coverley
30th November 2017

What is SEO?

Search engine optimisation (SEO) is a widely implemented online marketing strategy that attempts to increase brand awareness, influence relevant traffic and improve the performance of your business in the search results of different engines.

Although the benefits of effective SEO are evident, they often come at quite a cost, especially for small businesses. As with any investment, it’s important to consider the possible ROI to ensure it provides value. Read on to learn the several ways in which a business can reduce their SEO costs, whilst simultaneously increasing performance.

Produce Appropriate Content

Writing relevant and authoritative content is a great way to generate links and promote your business. One way to maximise traffic from your content efforts is to repurpose and reuse it. For example, an article could be reused in infographic format to ensure you’re making the most out of the time and money invested in the initial work.

Conduct Strategic Keyword Research

Keyword research is a pivotal aspect of SEO. It refers to the process of researching and selecting appropriate words and phrases that your potential customers will search for, that relate to your business or products. Until you know what words and phrases are valuable to your website’s ranking, you cannot properly optimise your pages to ensure quality traffic.

If you regularly publish original content that includes keywords you will see better conversion rates.

Build High Quality Links

Link building is among the top tasks required for search ranking and traffic success. The first step to building links is writing outstanding content that people are likely to want to link to. It is better to invest in quality content, rather than mass producing content that people don’t want to link to.

Have a Strong Social Media Presence

Both social media and SEO are firmly interlinked strategies that focus on strengthening brand identity. Social shares will validate your business and prove to Google that you have an authoritative website. Furthermore, building your social media following organically will influence your search rankings and, although it’s a slow process, it can be very effective.

You do not have to be an SEO expert to take advantage of its potential benefits. Just a few fundamental changes to the way your business operates can improve your performance in search, consequently reducing costs.

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