Archive

Month: March 2019

e-commerce

How to Increase Your Ecommerce Conversions

A lot of effort goes into building an ecommerce business. However, in many cases, digital marketers place their focus on increasing traffic to the website, rather than on encouraging conversions. This is a shame because it actually requires less investment and leads to quicker results. There are lots of things...

Top 3 On-Page SEO Factors to Consider

Building a backlink profile and regularly publishing optimised content are two very important aspects of SEO. However, search engines are becoming increasingly more complicated and it’s worth thinking about other aspects of SEO so as not to neglect anything. Having good on-page SEO, for example, is another great way to...
on-page seo
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SEO Updates in Time for Christmas
As much as we try and avoid talking about it, the holiday season is rapidly approaching. This is a busy time for everyone, and a chance for eCommerce websites in particular to significantly boost their profits. However, you’ll be up against some stiff competition so you may have to up...
5 Things Digital Marketers Should Do Before Black Friday
With less than three weeks to go before Black Friday on the 29th of November, we’re sure your preparation and marketing efforts are well underway. However, with the weight of the upcoming holiday season pressing down on retailers and marketers all around the world, it can be easy to overlook...
How to Deal with Complaints on Social Media
Social media has become one of the most popular platforms for customer care and how you handle complaints using social media channels can say a lot about your business. Handling complaints via social media can be a challenge, especially as it is all done in the public eye, however with...