Archive

Month: March 2019

e-commerce

How to Increase Your Ecommerce Conversions

A lot of effort goes into building an ecommerce business. However, in many cases, digital marketers place their focus on increasing traffic to the website, rather than on encouraging conversions. This is a shame because it actually requires less investment and leads to quicker results. There are lots of things...

Top 3 On-Page SEO Factors to Consider

Building a backlink profile and regularly publishing optimised content are two very important aspects of SEO. However, search engines are becoming increasingly more complicated and it’s worth thinking about other aspects of SEO so as not to neglect anything. Having good on-page SEO, for example, is another great way to...
on-page seo
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Blogging for your business top tips
A blog can benefit your business in a number of ways. It can show that your company is an expert in your industry and it can help to boost your SEO, potentially generating more traffic to your website. If you are starting a new blog for your business or you...
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Using Data to Determine Your Marketing Strategy and Budgets
What defines successful marketing? This depends on your goals, but it’s usually all about your return on investment (ROI). In other words, is the budget you’re spending on marketing bringing in enough money for you to make a profit? It’s often difficult to determine whether or not a customer has...
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Google Light House Speed Update Fixes
In Dec 2018 Google released it’s Light House Update which was a move to review and improve the speed of all websites. It is rare that Google makes updates that force website agencies to implement chargeable updates on their clients’ websites. Although few and far between the changes are always...