Archive

Month: August 2018

Instagram Live

How to use Instagram Live for your Business

Instagram Live is a fantastic tool that your business can use to engage with your audience in real time using live videos. It’s perfect for showcasing your products, announcing news and broadcasting company events. Why should your business go live on Instagram? Every time you go live on Instagram, a...

How to Write the Perfect Instagram Caption

Any social marketeer will understand the struggle when it comes to Instagram. After their algorithm changes, profiles that already have high engagement are the ones being displayed more often. That means those of us starting from the bottom are struggling to see much of an improvement. Simply put, the more...
page speed

Google is Urging for Faster Page Speed on Mobile

Page speed has been a huge aspect of SEO for desktop searches for nearly a decade but, until recent updates, it hasn’t been as important for mobile. Last month (July 2018) the Speed Update was rolled out as part of Google’s continuing effort to ensure mobile users have just as...

How to Plan a Blog Post

Writing good quality content that is both optimised for search and compelling for the reader can, at times, feel like a quite the challenge. The trick is to invest some time into planning so that you are fully prepared before you start typing. As a result, you’ll notice your writing...

3 Pro Tips for Keyword Research

Today we are going to give you three top tips for getting the best out of your keyword research. These are tricks that we use to help us find you the best keyword for your business that can be done by anyone. Google Keyword Planner: This is usually where most...

What to Know About Google’s August Algorithm Update

On the 1st of August 2018, Google introduced a core search algorithm update, which targets broad searches around the world and is now fully rolled out.  Despite being the third algorithm update of the year so far, August 1 has been labelled the biggest update since Penguin back in 2012....

Bid modifiers you should be using in your campaigns

Once you have set up and started seeing some success in your campaigns, your first thought  was probably “I want more of that”. And that’s completely logical. Fortunately for us, Google Ads provides us enough data so we can understand what types of keywords are performing the best, on which...

HOW TO OPTIMISE YOUR SITE FOR THE FUTURE OF VOICE SEARCH

Voice search is on the rise; and is now being used all over the world. Thanks to voice assistants like Amazon Alexa and Google Home, you can answer questions and control your devices without lifting a finger. If you haven’t incorporated voice search into your overall SEO strategy, then you...

5 Easy-to-use Video Tools for Your Social Media Marketing

If you are looking for affordable and simple DIY video tools to improve your social media content, then this is the blog for you! Listed below you will find five easy-to-use video tools for all of your social media marketing needs… Ripl Ripl lets you create short animated videos using...

How to Improve Your Retargeting Strategy This Year

Retargeting is a marketing tactic used to convert visitors to your site who haven’t yet purchased from you. You can see which pages users are visiting to determine which products they were looking at and then show them a customised advert to try and get them back to buy. Here...
retargeting

7 Steps to Optimise Your Pinterest Account for SEO

Pinterest is a great way to get your products shared and even purchased, but to ensure your business is easily found, means carefully optimising your Pinterest account for SEO. With Pinterest boards appearing in search engines like Google, many business owners are taking advantage of the opportunity, and you can...

Google 2018 Update: How to get your new Google Map API Key

A new update means that Google has changed the way they provide their Geo-Map services to all websites globally. All websites using the Google Map service now require its own distinct account code, registered to the site owner (i.e. the school, business or charity). Unfortunately, this policy change is out...

How to Get the Most Out of Google Shopping

The Google Shopping unit has been growing exponentially over the past few years and it shows no sign of slowing down. As of Q1 2018, Google Shopping Ads are driving 82% of retail search ad spend in the UK. According to Adthena, the 82% of retail ad spend in Google...

How Many Keywords Should I Include in my Posts?

Many digital content writers want to know exactly how many keywords they should use in a website page or blog post. They often think that the more keywords they use, the more likely the traffic will come pouring in. However, the truth is when it comes to keyword density, there...
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Latest News
Local SEO – 5 Actionable Tips You Can Do Today
Did you know that according to Google 46% of searches made now have a local intent? What is Local SEO? Local SEO refers to the process of optimising your online presence for searches made in your local area or looking for results based on location. Here are 5 handy tips...
Google Is Removing Average Position
Last month Google announced they are getting rid of the Average Position metric. This ties directly into the November announcement of the Impression (Absolute Top) % and Impression (Top) % which describe what percent of your ads appear at the top of the page and the absolute top of the...
How to Increase Your Ecommerce Conversions
A lot of effort goes into building an ecommerce business. However, in many cases, digital marketers place their focus on increasing traffic to the website, rather than on encouraging conversions. This is a shame because it actually requires less investment and leads to quicker results. There are lots of things...