Archive

Month: March 2020

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Google Showing “Temporarily Closed” for Schools and Businesses

In response to the global pandemic, Google Search and Maps is displaying whether a school, business or other corporation is temporarily closed. In some cases, for instance when a school is open for children of key workers, this information may not be completely correct. With this in mind,  it’s of...

3 Trends To Help Plan Your Social Media Strategy

Whether you are putting together a new social media strategy for your business or updating an existing one, it is important to research current trends and successful industry content. Here are three social media trends you should know about in order to create a successful 2020 strategy… Dark Social Social...
social media strategy
data security

Why Your Website Should Not Be Running on HTTP

As well as providing crucial security and data integrity for both your website and the personal information of your users, HTTPS is a requirement for many recent browser features, especially those necessary for advanced web apps. In fact, it is sometimes referred to as “secure HTTP”. Even if your website does...

Managing Your Online Presence During the COVID-19 Pandemic

The coming days, weeks and even months will test the tenacity and resolve of many companies around the world. The impact of the COVID-19 pandemic will be unique to each business and even from location to location, but the truth of the matter is that we are far from “business...
web presence
linkedin

5 Tips on Using LinkedIn To Promote Your Business

LinkedIn is a social media channel; however it is not used in quite the same way as the others. LinkedIn is a business focussed channel, so posting funny memes or photos of your pets isn’t the way forward. As a business owner, you should use this platform as a place...
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Optimising Your Visual Presence: The Importance of Image SEO
Search engine optimisation has become a cornerstone strategy for businesses to enhance their online visibility and attract organic traffic. While much emphasis is placed on optimising text content, the importance of image SEO should not be overlooked. In today’s visually-driven online ecosystem, optimising images for search engines is essential for...
Understanding Negative Keywords in Paid Search
In the world of digital marketing, paid search advertising is a powerful tool for driving targeted traffic to your website and reaching potential customers. However, optimising your paid search campaigns requires more than just selecting the right keywords—it also involves understanding the concept of negative keywords. Negative keywords play a...
What is Visual Search in Digital Marketing?
In the fast-paced world of digital marketing, staying ahead of the curve is crucial. As consumer behaviours continue to evolve, marketers are constantly seeking innovative ways to engage their audience. One such innovation that has gained significant traction in recent years is visual search. In this blog post, we’ll explore...