Archive

Month: March 2020

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Google Showing “Temporarily Closed” for Schools and Businesses

In response to the global pandemic, Google Search and Maps is displaying whether a school, business or other corporation is temporarily closed. In some cases, for instance when a school is open for children of key workers, this information may not be completely correct. With this in mind,  it’s of...

3 Trends To Help Plan Your Social Media Strategy

Whether you are putting together a new social media strategy for your business or updating an existing one, it is important to research current trends and successful industry content. Here are three social media trends you should know about in order to create a successful 2020 strategy… Dark Social Social...
social media strategy
data security

Why Your Website Should Not Be Running on HTTP

As well as providing crucial security and data integrity for both your website and the personal information of your users, HTTPS is a requirement for many recent browser features, especially those necessary for advanced web apps. In fact, it is sometimes referred to as “secure HTTP”. Even if your website does...

Managing Your Online Presence During the COVID-19 Pandemic

The coming days, weeks and even months will test the tenacity and resolve of many companies around the world. The impact of the COVID-19 pandemic will be unique to each business and even from location to location, but the truth of the matter is that we are far from “business...
web presence
linkedin

5 Tips on Using LinkedIn To Promote Your Business

LinkedIn is a social media channel; however it is not used in quite the same way as the others. LinkedIn is a business focussed channel, so posting funny memes or photos of your pets isn’t the way forward. As a business owner, you should use this platform as a place...
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A Guide To Canonical URLs in 2024
Technical details can make a big difference in how your website performs in search rankings. One such detail is the use of canonical URLs. While they may sound complex, understanding and properly implementing canonical URLs is key to avoiding duplicate content issues, maintaining clean site structure, and ensuring your website...
How Google’s New AI-Organised Search Results Will Impact SEO
As Google rolls out new AI-powered features, including organised search results and more intuitive overviews, the landscape of SEO is set to evolve rapidly. These changes will influence how websites rank, how users interact with content, and what businesses must prioritise to remain competitive. Here’s how this update will affect...
How Refreshing Old Blog Posts Can Improve Your SEO
In the fast-paced world of digital marketing, maintaining a strong online presence is essential for staying ahead of the competition. While creating fresh content is important, the strategy of refreshing and updating older blog posts can provide a significant boost to your SEO efforts. Let’s dive into how content refreshes...