Archive

Month: March 2020

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Google Showing “Temporarily Closed” for Schools and Businesses

In response to the global pandemic, Google Search and Maps is displaying whether a school, business or other corporation is temporarily closed. In some cases, for instance when a school is open for children of key workers, this information may not be completely correct. With this in mind,  it’s of...

3 Trends To Help Plan Your Social Media Strategy

Whether you are putting together a new social media strategy for your business or updating an existing one, it is important to research current trends and successful industry content. Here are three social media trends you should know about in order to create a successful 2020 strategy… Dark Social Social...
social media strategy
data security

Why Your Website Should Not Be Running on HTTP

As well as providing crucial security and data integrity for both your website and the personal information of your users, HTTPS is a requirement for many recent browser features, especially those necessary for advanced web apps. In fact, it is sometimes referred to as “secure HTTP”. Even if your website does...

Managing Your Online Presence During the COVID-19 Pandemic

The coming days, weeks and even months will test the tenacity and resolve of many companies around the world. The impact of the COVID-19 pandemic will be unique to each business and even from location to location, but the truth of the matter is that we are far from “business...
web presence
linkedin

5 Tips on Using LinkedIn To Promote Your Business

LinkedIn is a social media channel; however it is not used in quite the same way as the others. LinkedIn is a business focussed channel, so posting funny memes or photos of your pets isn’t the way forward. As a business owner, you should use this platform as a place...
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How to Optimise Your Site Structure for the Best SEO Results
An optimised site structure is key for allowing search engines to better understand your website and its content. They also help search engines read and index your pages faster and with greater understanding that allows you to rank for more search terms. On top of increasing your site’s click-through rate,...
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5 Tips for Increasing Website Engagement
In an ideal world, our target customers would easily find us on a Search Engine Results Page (SERP), spend plenty of time browsing our websites and eventually convert. Unfortunately, it doesn’t always go that way and our bounce rates are higher than we’d hoped for, or time spent on our...
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How COVID-19 Will Affect Digital Marketing this Summer
Since the pandemic began in the early part of 2020 a lot of businesses in all shapes and forms have had to adapt. As businesses look to work from home, operate digital workplaces and look to build their business online, it’s fair to say that the digital marketing industry has...