Archive

Month: February 2015

A Quick Way to Choose the Right Social Platform for Your Small Business

Choosing the right social media channels can be a challenge for small businesses; the biggest mistake businesses make is setting up accounts on far too many different platforms and then leaving them dormant after the initial push. When it comes to social, an abandoned account is worse than none at...

Small Business Website Necessities

Small businesses in the UK are involved in over £600bn in commercial transactions, but an estimated 50% don’t even have a website. Not having an online presence can severely stunt business growth, or even reverse if it your competitors are easier to find. Unfortunately, simply building a website isn’t enough...

4 SEO Mistakes You Can’t Afford in 2015

  More than ever, SEO needs to be ethical, intelligent, and robust. This article discusses SEO errors that are vital to avoid in 2015.  The best reason to avoid SEO errors is the most obvious one: to prevent manual and algorithmic penalties.  Google can take up to 9 months to...
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Why Should Schools Use Paid Advertising?
PPC (Pay-Per-Click) advertising is the process of directing traffic to your school website through paid advertisements that appear on Search Engine Results Pages (SERPS) where the advertiser only pays once a user has clicked on the advert. Paid Advertising has quickly become the marketing channel of choice for many businesses...
Google Ads Updates In July
Google rolled out 7 new updates in July and in this post we’ll explain what’s been happening and what it means for PPC marketers. Google Ads Editor v1.1 This update will create some efficiencies that we haven’t seen before. We’ll be able to find our images more quickly, keep existing...
Why Has My Instagram Engagement Dropped?
Have you noticed a big decline in the number of likes and engagements your Instagram posts are receiving? You are not the only one and many are searching for answers! Independent studies have shown a gradual decline in Instagram’s brand page engagement rates over the last six months. Some believe...