Archive

Month: February 2015

A Quick Way to Choose the Right Social Platform for Your Small Business

Choosing the right social media channels can be a challenge for small businesses; the biggest mistake businesses make is setting up accounts on far too many different platforms and then leaving them dormant after the initial push. When it comes to social, an abandoned account is worse than none at...

Small Business Website Necessities

Small businesses in the UK are involved in over £600bn in commercial transactions, but an estimated 50% don’t even have a website. Not having an online presence can severely stunt business growth, or even reverse if it your competitors are easier to find. Unfortunately, simply building a website isn’t enough...

4 SEO Mistakes You Can’t Afford in 2015

  More than ever, SEO needs to be ethical, intelligent, and robust. This article discusses SEO errors that are vital to avoid in 2015.  The best reason to avoid SEO errors is the most obvious one: to prevent manual and algorithmic penalties.  Google can take up to 9 months to...
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Understanding the EU Artificial Intelligence Act
The European Union has always been at the forefront of technological regulation and innovation, striving to balance the benefits of new technologies with the protection of fundamental rights. The EU Artificial Intelligence Act, proposed in April 2021, is a landmark regulation aimed at ensuring that AI technologies are safe, transparent,...
The Power of Rebranding: How It Could Impact Website Performance
In today’s dynamic digital landscape, businesses often find themselves at a crossroads where the need for rebranding arises. Whether it’s to reflect a change in company values, target a new audience, or stay relevant in a competitive market, rebranding can be a powerful tool for revitalising a brand’s identity. However,...
How Is A Website Crawled?
The vast and intricate web of the internet is held together by a meticulous process known as “web crawling.” This silent, behind-the-scenes operation ensures that search engines can provide users with relevant and timely information. But what exactly happens during a web crawl? How do search engines like Google, Bing,...