Is Google+ the answer to social networking behemoth Facebook?
Google have unveiled their latest attempt at cracking the world of social media, titled ‘Google+’
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Month: July 2011
Reporting in 140 Characters: Twitter’s Guide for Journalists
Social media rears its head whenever news breaks. Facebook, once the pinnacle of information-sharing, held its own for fast news stories, with Reuters, BBC News and Sky all using it
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Local SEO – 5 Actionable Tips You Can Do Today
Did you know that according to Google 46% of searches made now have a local intent? What is Local SEO? Local SEO refers to the process of optimising your online presence for searches made in your local area or looking for results based on location. Here are 5 handy tips...
Google Is Removing Average Position
Last month Google announced they are getting rid of the Average Position metric. This ties directly into the November announcement of the Impression (Absolute Top) % and Impression (Top) % which describe what percent of your ads appear at the top of the page and the absolute top of the...
How to Increase Your Ecommerce Conversions
A lot of effort goes into building an ecommerce business. However, in many cases, digital marketers place their focus on increasing traffic to the website, rather than on encouraging conversions. This is a shame because it actually requires less investment and leads to quicker results. There are lots of things...