Archive

Month: March 2012

Content is Crucial!

Why is content so important? Why do online marketing companies swear by it? Content is crucial! When clients ask us what would make their online campaign more effective we always say ” content is key”. Good content is so important because it: • Engages potential customers • Increases your relevance to...

Search Vs Social?

With the online world constantly changing, local business owners have a tough job trying to understand the never ending changes in marketing jargon as well as keeping up with the pace of the online world and knowing which online marketing strategies will be right for their business. The big debate...

Spotlight on Social: Pinterest

Pinterest, the invite only social network is attracting new users at a quicker rate than any website ever. Here are some basic figures that are attracting brands and marketers alike to scramble for their invite to the photo sharing website. To say Pinterest had grown in popularity over recent months...

QR Codes, What You Should Know

QR codes are appearing everywhere, from cinema posters at bus stops to business cards and magazines. The printing industry has gone mad for Quick Response codes. QR codes are like barcodes for mobile phones, and once a QR code is scanned it will direct the user to the target website...

Is Social Media Right For Your Business?

Social media can be a great marketing tool for many businesses as part of an overall marketing strategy, but this doesn’t necessarily mean that you will get direct searches or business through it. Social Media is all about being social and communicating, which is great for brands that are seen...

Google Changes its Privacy Policy, What You Should Know

On the 1st of March, Google implemented its new privacy policy and terms of service. The changes Google are making to its privacy policy are some of the biggest it has made in many years and will bring together the data from Gmail, Google search, YouTube, and Google+ into one...

Spotlight on Social: Brand Page Facebook Timeline’s Announced

  As Facebook users will have noticed in recent weeks, Facebook profiles have changed. Users will have seen their ‘Wall’ replaced by a Timeline that lets them highlight photos, posts, and life events in a way that helps tell a story. The Facebook Timeline makes it easier to rediscover status...
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Does SEO Really Work?
Search Engine Optimisation (SEO) is undoubtedly complex, so much so that many companies are unsure if it’s worth the investment. What’s more, it is often difficult for SEO agencies such as Innermedia to promise a set time frame for results to start showing, which can be frustrating for some clients....
Google Core Update January 2020
For most of us a new year is the perfect chance for a new beginning. It seems that this year Google has joined in with the #NewYearNewMe resolutions and has already released the first core algorithm update of the year on the 13th January. This broad core update is not...
5 Ways to Improve your Instagram Strategy for 2020
Now that Instagram has begun to hide likes on posts, it’s harder than ever for brands to monitor popular content and increase engagement. Today brands need to do more to keep their followers engaged, and they need to dig a little deeper in order to learn what content works best...