Archive

Search Vs Social?

chris
23rd March 2012

With the online world constantly changing, local business owners have a tough job trying to understand the never ending changes in marketing jargon as well as keeping up with the pace of the online world and knowing which online marketing strategies will be right for their business. The big debate of the moment, that is splitting opinions right across the online marketing universe is, what’s best for my business, search engine optimisation or social media?

Choosing whether social media or SEO is going to be more effective for your local business relies heavily on what your brand is looking to achieve online. This means that before jumping on the social networking band wagon or attempting to rank higher on Google, brand managers must have a clear and concise objective for their online strategy.

 Search | Discover

If you are looking to gain new business and leads from your website, your website needs to be discovered!

The search engines are used for consumers to search and discover new information, products and services. Search engine optimisation allows your website to be what the consumer discovers when they search for a particular keyword phrase or term.

Most marketing professionals agree that search marketing is much more effective at generating leads than social media and figures out this week confirm how effective it can be, with a number of companies reporting that search engine optimisation increased their lead generation by nearly 60%

 Social | Confirm & Maintain

These findings might seem fairly conclusive that search marketing, especially SEO is more effective than social media, but social does have its benefits.

Whereas SEO and search marketing may be more effective for increasing visibility and lead generation, if you are looking to raise brand awareness for your local business marketers are in agreement that greater brand exposure and awareness are the top benefits of social media marketing.

 What’s best for your business?

Social plays a role for local businesses but only once they are discovered and for now and in the near future search engines are where discovery takes place. Lead generation is essential and therefore SEO is a must for your local business.

All local businesses need some search engine optimisation and some local businesses, that have reoccurring work and want to improve brand awareness, need social media.

Lets Get Started Contact Us
Latest News
Get Started with Amazon Advertising
With almost 500 million products listed on Amazon, it can be hard to get yours noticed organically. Fortunately, Amazon is continuing to make dents in the market and offers a completely viable option as an advertising platform. At the end of 2018, Amazon was making up around 50% of the...
5 Tips for Setting up Twitter Video Ad Campaigns
A successful Twitter video campaign starts with creating great content. Your video needs to grab your audience’s attention and stop them from scrolling on. In this blog you will learn about the different types of Twitter video ad campaigns and how to set up the right campaign for your business…...
2018 PPC Statistics & 2019 Predictions
As we close out 2018 we can now reflect on what was a huge year for Pay Per Click advertising. Starting at Google, there were massive changes as they rebranded AdWords to Google Ads and launched the new interface. They also launched many new campaign types, targeting options, tools and...