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Month: October 2023

News update

Google’s October 2023 Core Update: What You Need to Know

In the ever-evolving world of search engine optimisation, staying updated with the latest changes and trends is paramount. As the dominant player in the search engine industry, Google regularly updates its core algorithm to enhance search results and user experience. One such significant update occurred this month, impacting search rankings...

A Comprehensive Guide to Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) advertising is a dynamic and results-driven approach that has revolutionised the way businesses promote their products and services online. Understanding PPC Advertising Pay-Per-Click advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It’s a highly targeted form of advertising that...
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Google Analytics/GA4

Why Should I Use Google Analytics?

In today’s digital age, businesses and website owners have an unprecedented amount of data at their fingertips. This data is a goldmine of insights that can be used to enhance user experiences, optimise marketing strategies, and ultimately, drive growth. Among the many tools available, Google Analytics stands out as a...

Autumnal Season: SEO & Social Media Content Tips

As the leaves change colours and the air turns crisp, autumn offers a perfect opportunity for businesses to revamp their online presence with seasonal content. With a strategic blend of SEO and social media efforts, you can captivate your audience and boost your brand visibility during this cosy time of...
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5 Power Moves to Accelerate Your PPC Performance
Pay-Per-Click advertising is one of the most effective ways to drive traffic, generate leads, and increase conversions. However, simply running ads isn’t enough—you need a strategic approach to get the best results. If you’re looking to supercharge your PPC campaigns, here are five power moves to accelerate your performance and...
Social Media in Bloom: June Content Ideas to Boost Engagement
As the days get longer and summer edges closer, June offers a fresh opportunity to breathe new life into your social media strategy. From key awareness days to seasonal trends, it’s the perfect month to connect with your audience in creative and meaningful ways. Here are some June content ideas...
Halfway Through 2025: 5 Digital Marketing Metrics to Review This June
As we hit the halfway point of 2025, it’s the perfect time to reflect on your digital marketing strategies and assess how well they’re performing. June is an excellent opportunity to review key metrics to ensure you’re on track to meet your goals for the year. Here are five essential...