Archive

Month: April 2012

Google Penguin Update: How May It Affect Your Site?

As we all know by now Google are constantly striving to improve their search algorithm. The ‘Penguin Update’ or ‘Webspam Update’ as it has also been referred to, is the latest round of changes made by Google to its search results and has one goal: Targeting webspam and catching those...

Spotlight on Social: BranchOut

As far as social media and business networking go, LinkedIn have pretty much dominated the market for years, continuing to grow with no other network coming close to compete with it. That was until two years ago when an app called BranchOut was released exclusively for Facebook. LinkedIn is still...

Never late with Google

Exciting news came out of Google HQ today when they released their latest Maps feature, real –time tube updates. The perfect tool for the 2 million London commuters that use the Tube every day. Just under a year after they added London Transport directions to their nifty maps function, Google...

Testimonial on Google Places

Leaving a testimonial on Google Places is now a straightforward and easy process. The first thing you need is a Google account. To set up a Google account go here: https://accounts.google.com/NewAccount Once signed in you have access to a number of features, these include being able to leave a review...

The LinkedIn Scam

Innermedia have been made aware of a scam whereby criminal hackers use LinkedIn to hack into people’s personal data There is an email being sent out, that is titled “LinkedIn invitation from your co-worker”. Despite looking official with the company logo on the email, this email is in fact a...
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5 Tips for Planning Social Media Content
Posting consistent, high quality content is the key to audience growth. But how do you stay on top of your social media strategy? Here are 5 tips for success…
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On-Page vs. Off-Page SEO: What Are They?
When working in digital marketing, there are so many different factors to consider. No matter how many times Google updates their algorithms, one thing will always remain the same: you should never focus on only one element of SEO. Your marketing plan should focus on both on-page and off-page SEO....
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PPC for Non-Profit Organisations
Nowadays, particularly in light of the global pandemic, charities have struggled to appeal for face-to-face donations and have had to adapt to new methods of marketing. Lots of non-profit organisations can actually benefit significantly from PPC marketing. As a non-profit organisation, you may shy away from pay-per-click marketing for the...