Archive

Month: April 2012

Google Penguin Update: How May It Affect Your Site?

As we all know by now Google are constantly striving to improve their search algorithm. The ‘Penguin Update’ or ‘Webspam Update’ as it has also been referred to, is the latest round of changes made by Google to its search results and has one goal: Targeting webspam and catching those...

Spotlight on Social: BranchOut

As far as social media and business networking go, LinkedIn have pretty much dominated the market for years, continuing to grow with no other network coming close to compete with it. That was until two years ago when an app called BranchOut was released exclusively for Facebook. LinkedIn is still...

Never late with Google

Exciting news came out of Google HQ today when they released their latest Maps feature, real –time tube updates. The perfect tool for the 2 million London commuters that use the Tube every day. Just under a year after they added London Transport directions to their nifty maps function, Google...

Testimonial on Google Places

Leaving a testimonial on Google Places is now a straightforward and easy process. The first thing you need is a Google account. To set up a Google account go here: https://accounts.google.com/NewAccount Once signed in you have access to a number of features, these include being able to leave a review...

The LinkedIn Scam

Innermedia have been made aware of a scam whereby criminal hackers use LinkedIn to hack into people’s personal data There is an email being sent out, that is titled “LinkedIn invitation from your co-worker”. Despite looking official with the company logo on the email, this email is in fact a...
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Common SEO Mistakes and How to Avoid Them in 2024
Search Engine Optimisation continues to evolve, with new trends and best practices emerging each year. While the fundamentals remain essential, staying updated and avoiding common pitfalls is crucial for ensuring your website’s visibility. Below, we’ll explore some of the most common SEO mistakes made in 2024 and how you can...
How To Master Your Content Marketing Strategy
Content marketing has become a cornerstone of successful brand strategies. However, mastering it requires more than just churning out blog posts or social media updates. It involves a thoughtful approach, meticulous planning, and continuous optimisation. Here’s a comprehensive guide on how to master your content marketing strategy. Define Clear Goals...
How To Use Google Search Console To Your Advantage
In the realm of digital marketing and SEO, Google Search Console is an indispensable tool that offers a treasure trove of insights to enhance your website’s performance and visibility. Whether you’re a seasoned SEO expert or a beginner, understanding how to leverage Search Console can significantly impact your site’s search...