Archive

Month: May 2018

Your Guide to Page Load Speed

If a page on a website takes a long time to load, you might let out a sigh and move your mouse around impatiently. If it takes a really long time to load, you might even give up and try a different website. Many studies emphasise the relationship between page...

Google Plans to Make Chrome’s Non-Secure Site Warnings More Obvious

Google has recently announced future plans regarding how Chrome, their web browser, will label HTTPS and HTTP sites… Starting in September, Chrome version 69 will remove the green “Secure” text and only display a black lock icon in the address bar. Later, Google plans to remove the lock icon altogether,...
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Why Should Schools Use Paid Advertising?
PPC (Pay-Per-Click) advertising is the process of directing traffic to your school website through paid advertisements that appear on Search Engine Results Pages (SERPS) where the advertiser only pays once a user has clicked on the advert. Paid Advertising has quickly become the marketing channel of choice for many businesses...
Google Ads Updates In July
Google rolled out 7 new updates in July and in this post we’ll explain what’s been happening and what it means for PPC marketers. Google Ads Editor v1.1 This update will create some efficiencies that we haven’t seen before. We’ll be able to find our images more quickly, keep existing...
Why Has My Instagram Engagement Dropped?
Have you noticed a big decline in the number of likes and engagements your Instagram posts are receiving? You are not the only one and many are searching for answers! Independent studies have shown a gradual decline in Instagram’s brand page engagement rates over the last six months. Some believe...