Archive

Month: June 2021

Looking After Your Mental Health When Working from Home

Paying attention to our mental health at work has never been more important. Because of the Coronavirus pandemic many of us have gone from working in a busy office to permanently working in our homes. This has increased feeling of uncertainty, stress and loneliness. Alongside this, many of us are...

What Makes a Good Backlink?

Backlinks are now one of the most important ranking factors for search engines, and have been for quite some time. A backlink is a link from one domain to another – the higher the domain authority of the backlink is, the better your chances are at improving your own rankings....
backlink
Google Core Update

Google Has Released a Broad Core Update

Every day, Google tends to release at least one minor change to help improve their search results. These changes typically go unnoticed, even by SEO experts, but sometimes they release a bigger update that is more discernible. These updates are designed to ensure the SERP is displaying the most relevant...

Pros & Cons of Instagram Giveaways

Giveaways are a great way to boost your followers and gain engagement on Instagram. If you spend a lot of time on Instagram then you will have come across many accounts running giveaways to promote new products and increase brand awareness. You may even see giveaways in your feed from...
Vector illustration of a person winning Instagram giveaway
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5 SEO Blog Title Mistakes to Avoid in 2024
In the ever-evolving realm of digital marketing, Search Engine Optimisation remains a critical aspect of ensuring online visibility and driving organic traffic to your website. As we step into 2024, staying abreast of the latest SEO trends is paramount. One often overlooked element is the art of crafting compelling blog...
How Does A Google Algorithm Update Affect Your Website?
In the vast landscape of the internet, Google reigns supreme as the primary gateway for users seeking information, services, and products. With billions of searches conducted daily, the search engine giant continually refines its algorithms to deliver the most relevant and high-quality content to users. However, for website owners and...
What Is the Role of AI in Search Marketing?
As we step into the heart of the digital age, the role of Artificial Intelligence (AI) in shaping our online experiences has become increasingly profound. In the dynamic realm of internet search, 2024 marks a pivotal moment where AI is not just a supporting player but a transformative force. So,...