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Month: July 2023

Google Analytics 4, GA4

How GA4 Can Help Your SEO Strategy

It is now the main Analytical tool of choice for website users, and Google has shifted everyone to using it when setting up their website, so how can we use its power? Google Analytics 4 (GA4) is an integral tool. Without it, we’re unable to locate the best users, work...

5 Blogging Mistakes to Avoid

Content is vital for SEO. It can help sites grow their authority, leverage higher rankings and help both users and search engines in understanding what they are about. With that said, there are common mistakes we often see that stop them from having the same effect. To make sure that...
blogging mistakes
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A Guide to Technical SEO

In the constantly evolving world of SEO, staying ahead of the game is crucial. As search engines become smarter and a lot more sophisticated, it is important for digital marketers and owners of websites to understand and implement technical SEO strategies to improve their website’s visibility and performance. For those...

What Do We Know About Threads?

In the wake of new social media platforms and controversial new approaches, Meta has formed a new way to communicate with followers. Threads is a branch of Instagram, using the same data and information as you would expect to use within the picture-sharing app. Except the Threads branch is very...
Instagram Threads
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Social Media in Bloom: June Content Ideas to Boost Engagement
As the days get longer and summer edges closer, June offers a fresh opportunity to breathe new life into your social media strategy. From key awareness days to seasonal trends, it’s the perfect month to connect with your audience in creative and meaningful ways. Here are some June content ideas...
Halfway Through 2025: 5 Digital Marketing Metrics to Review This June
As we hit the halfway point of 2025, it’s the perfect time to reflect on your digital marketing strategies and assess how well they’re performing. June is an excellent opportunity to review key metrics to ensure you’re on track to meet your goals for the year. Here are five essential...
SEO vs. PPC: Which Strategy Delivers the Best ROI?
When it comes to digital marketing, businesses often debate whether to invest in Search Engine Optimisation (SEO) or Pay-Per-Click (PPC) advertising. Both strategies have their advantages, but which one delivers the best return on investment (ROI)? The answer depends on factors like budget, business goals, and competition. In this blog,...