A Guide to Technical SEO

10th July 2023

In the constantly evolving world of SEO, staying ahead of the game is crucial. As search engines become smarter and a lot more sophisticated, it is important for digital marketers and owners of websites to understand and implement technical SEO strategies to improve their website’s visibility and performance.

For those of you who aren’t so familiar with this term, technical SEO refers to the optimisation of a website’s framework and focuses on behind-the-scenes elements to enhance its crawlability, indexation, and overall search engine friendliness. Whilst content and keywords are definitely things that need to be focused on, technical SEO is something that acts as the foundation upon which your website’s success is built. Below is our guide on technical SEO, where we will delve deep into the world of technical SEO and provide some tips on how you can achieve higher search engine rankings. 

Website speed optimisation 

Website speed plays a crucial role in user experience on search engine rankings. Slow loading websites not only frustrate users but also receive lower rankings from search engines. To optimise website speed, begin by optimising images by compressing them without removing quality. Additionally, be sure to minify CSS and JavaScript files by removing any unnecessary spaces, line breaks and comments. You can also consider using content delivery networks to spread out static files across numerous servers across the globe, as this ensures content is delivered much faster to users. 

Mobile optimisation 

Given that mobile devices have become increasingly popular over the years, search engines now prioritise mobile friendly websites. Responsive designs are essential to ensure your website adapts seamlessly to different screen sizes. On top of that, be sure to focus on mobile usability by optimising font sizes, and ensuring clickable elements are easy to tap. Do a few mobile tests across various devices beforehand, to identify and fix any issues that may interrupt or ruin user experience. 

Website crawling and indexation 

Understanding how search engine crawlers access and index your website is crucial when it comes to ranking better. You can optimise your website’s crawlability by providing a clear and accessible route, avoiding excessive JavaScript that could prevent crawling, and ensuring your pages include internal links. Be sure to monitor and analyse crawl errors reported by search engines in order to identify and fix any issues that could hinder proper indexing of your website pages.  

URL structure 

Proper URL structure is a fundamental aspect of technical SEO that contributes to the organisation and accessibility of your website’s content. A well optimised URL provides users and search engines with clear and meaningful information about the pages content. When structuring your URLs, it is essential to keep them concise, descriptive, and readable. Include relevant keywords that accurately represent the content of the page, as that can also improve SEO. Avoid the use of unnecessary numbers or symbols in URLs as they can make them appear complex and difficult to understand.  

Remember, mastering technical SEO is an ongoing process. Stay on top of the latest trends, algorithm changes, and best practices to ensure that your website remains optimised and competitive in the ever-changing digital world! 

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