Archive

Month: September 2020

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3 SEO Myths You Should Not Believe

There are a lot of falsehoods being told about SEO which can cause those in the digital world to waste their time, resources and money on activities that will either do nothing to improve SEO or have a detrimental effect. Obviously, this is not good, so I am here to...

3 FREE Digital Marketing Tactics for Small Businesses

An effective digital marketing strategy is crucial when it comes to the success of any small business. Here are three digital marketing tactics that are not only really easy to do yourself, but they are all completely free!
Free digital marketing tactics
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New Fees for Google Advertisers in UK, Austria and Turkey

A new Digital Services Tax (DST) is being imposed in Europe as part of the Government’s attempt to get big tech giants to pay more to the exchequer. However, Google have decided to pass this tax onto advertisers in the UK, Austria and Turkey, from the 1st of November 20202....
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How to Optimise Your Site Structure for the Best SEO Results
An optimised site structure is key for allowing search engines to better understand your website and its content. They also help search engines read and index your pages faster and with greater understanding that allows you to rank for more search terms. On top of increasing your site’s click-through rate,...
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5 Tips for Increasing Website Engagement
In an ideal world, our target customers would easily find us on a Search Engine Results Page (SERP), spend plenty of time browsing our websites and eventually convert. Unfortunately, it doesn’t always go that way and our bounce rates are higher than we’d hoped for, or time spent on our...
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How COVID-19 Will Affect Digital Marketing this Summer
Since the pandemic began in the early part of 2020 a lot of businesses in all shapes and forms have had to adapt. As businesses look to work from home, operate digital workplaces and look to build their business online, it’s fair to say that the digital marketing industry has...