Archive

Month: June 2023

paid social ads

How to Use Paid Social Ads to Boost Your Online Presence

In today’s digital landscape, businesses face fierce competition for online visibility. With social media platforms becoming increasingly crowded, organic reach alone is often not enough to achieve desired results. This is where paid social media advertising comes into play. By investing in paid social, businesses can strategically amplify their reach,...

What Makes a User Friendly Site That Engages and Converts

Maybe we’ve gotten lazy with our searches, or have too many options to spend our time putting pieces together, but good UX (user experience) is vital for the success of any website. According to the statistics, visitors spend approximately 15 seconds before leaving if they cannot find what they are...
ux
Team of People Building a website

Strategies To Boost Your Website’s Ranking

In the digital age that we are living in, the success of a website truly relies on its visibility in search engine rankings. Achieving a higher rank can significantly enhance organic traffic and attract more potential customers. In this blog, we will delve into effective strategies to improve your website’s...

How do Videos Help Your Marketing Strategy?

Having a good understanding of videos and what they can be used for helps a business grow in many different ways. For social media purposes, to helping customers understand more of a business’ aims, or to direct people to new features – whatever the reason for a video it can...
video marketing
content ideas

Top Tips for Generating Content Ideas and Understanding Your Niche

If you know anything about SEO, you will know that content plays a huge role in how well a site ranks. It helps sites build authority and tells search engines what you’re all about which can help you leverage higher ranking positions. Before you get to that step and can...
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Understanding the EU Artificial Intelligence Act
The European Union has always been at the forefront of technological regulation and innovation, striving to balance the benefits of new technologies with the protection of fundamental rights. The EU Artificial Intelligence Act, proposed in April 2021, is a landmark regulation aimed at ensuring that AI technologies are safe, transparent,...
The Power of Rebranding: How It Could Impact Website Performance
In today’s dynamic digital landscape, businesses often find themselves at a crossroads where the need for rebranding arises. Whether it’s to reflect a change in company values, target a new audience, or stay relevant in a competitive market, rebranding can be a powerful tool for revitalising a brand’s identity. However,...
How Is A Website Crawled?
The vast and intricate web of the internet is held together by a meticulous process known as “web crawling.” This silent, behind-the-scenes operation ensures that search engines can provide users with relevant and timely information. But what exactly happens during a web crawl? How do search engines like Google, Bing,...