Archive

Month: June 2018

New Shopping Feature for Instagram Stories

Instagram is now allowing a select number of e-commerce brands to add a new shopping bag feature to their Instagram Stories. This feature will display more images and include more details about the product, including a description and pricing information. Instagram reports 300 million people are using Instagram Stories daily,...

What is a Quality Score and How to Improve It?

Quality score is a metric tracked in Google AdWords that gives each of the keywords in your account a score out of 10. It determines whether your advert is eligible to be shown in the sponsored space of the search results and how much you’ll pay for each click. It...
Instagram

How to Schedule Instagram Posts

If you are looking for some help with planning and scheduling your Instagram updates, then you’ll be pleased to learn that there are some great online tools available. Some of these tools will allow you to post directly to your Instagram account automatically, without reminders or requiring confirmation from your...

What is Retargeting?

In a nutshell, retargeting is an advertising strategy where you put your adverts in front of people who have visited your website, but then clicked away and gone on to other websites. It enables us to target people who have shown an interest in products or specific pages yet they...

12 Common PPC Mistakes

If you’re running the PPC account for your business, it is likely you have invested a lot of time and money into setting up and managing your campaigns. So what happens when you aren’t getting the desired results from your efforts? The chances are you’re making some simple mistakes, mistakes...

Google Decreases the Length of Meta Descriptions

Google has confirmed that it has decreased the length of search snippets. Danny Sullivan of Google tweeted: “Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based...
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Optimising Your Visual Presence: The Importance of Image SEO
Search engine optimisation has become a cornerstone strategy for businesses to enhance their online visibility and attract organic traffic. While much emphasis is placed on optimising text content, the importance of image SEO should not be overlooked. In today’s visually-driven online ecosystem, optimising images for search engines is essential for...
Understanding Negative Keywords in Paid Search
In the world of digital marketing, paid search advertising is a powerful tool for driving targeted traffic to your website and reaching potential customers. However, optimising your paid search campaigns requires more than just selecting the right keywords—it also involves understanding the concept of negative keywords. Negative keywords play a...
What is Visual Search in Digital Marketing?
In the fast-paced world of digital marketing, staying ahead of the curve is crucial. As consumer behaviours continue to evolve, marketers are constantly seeking innovative ways to engage their audience. One such innovation that has gained significant traction in recent years is visual search. In this blog post, we’ll explore...