Archive

Month: June 2018

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New Shopping Feature for Instagram Stories

Instagram is now allowing a select number of e-commerce brands to add a new shopping bag feature to their Instagram Stories. This feature will display more images and include more details about the product, including a description and pricing information. Instagram reports 300 million people are using Instagram Stories daily,...

What is a Quality Score and How to Improve It?

Quality score is a metric tracked in Google AdWords that gives each of the keywords in your account a score out of 10. It determines whether your advert is eligible to be shown in the sponsored space of the search results and how much you’ll pay for each click. It...
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Instagram

How to Schedule Instagram Posts

If you are looking for some help with planning and scheduling your Instagram updates, then you’ll be pleased to learn that there are some great online tools available. Some of these tools will allow you to post directly to your Instagram account automatically, without reminders or requiring confirmation from your...

What is Retargeting?

In a nutshell, retargeting is an advertising strategy where you put your adverts in front of people who have visited your website, but then clicked away and gone on to other websites. It enables us to target people who have shown an interest in products or specific pages yet they...
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12 Common PPC Mistakes

If you’re running the PPC account for your business, it is likely you have invested a lot of time and money into setting up and managing your campaigns. So what happens when you aren’t getting the desired results from your efforts? The chances are you’re making some simple mistakes, mistakes...

Google Decreases the Length of Meta Descriptions

Google has confirmed that it has decreased the length of search snippets. Danny Sullivan of Google tweeted: “Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based...
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5 Tips for Planning Social Media Content
Posting consistent, high quality content is the key to audience growth. But how do you stay on top of your social media strategy? Here are 5 tips for success…
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On-Page vs. Off-Page SEO: What Are They?
When working in digital marketing, there are so many different factors to consider. No matter how many times Google updates their algorithms, one thing will always remain the same: you should never focus on only one element of SEO. Your marketing plan should focus on both on-page and off-page SEO....
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PPC for Non-Profit Organisations
Nowadays, particularly in light of the global pandemic, charities have struggled to appeal for face-to-face donations and have had to adapt to new methods of marketing. Lots of non-profit organisations can actually benefit significantly from PPC marketing. As a non-profit organisation, you may shy away from pay-per-click marketing for the...