Archive

Month: June 2018

New Shopping Feature for Instagram Stories

Instagram is now allowing a select number of e-commerce brands to add a new shopping bag feature to their Instagram Stories. This feature will display more images and include more details about the product, including a description and pricing information. Instagram reports 300 million people are using Instagram Stories daily,...

What is a Quality Score and How to Improve It?

Quality score is a metric tracked in Google AdWords that gives each of the keywords in your account a score out of 10. It determines whether your advert is eligible to be shown in the sponsored space of the search results and how much you’ll pay for each click. It...
Instagram

How to Schedule Instagram Posts

If you are looking for some help with planning and scheduling your Instagram updates, then you’ll be pleased to learn that there are some great online tools available. Some of these tools will allow you to post directly to your Instagram account automatically, without reminders or requiring confirmation from your...

What is Retargeting?

In a nutshell, retargeting is an advertising strategy where you put your adverts in front of people who have visited your website, but then clicked away and gone on to other websites. It enables us to target people who have shown an interest in products or specific pages yet they...

12 Common PPC Mistakes

If you’re running the PPC account for your business, it is likely you have invested a lot of time and money into setting up and managing your campaigns. So what happens when you aren’t getting the desired results from your efforts? The chances are you’re making some simple mistakes, mistakes...

Google Decreases the Length of Meta Descriptions

Google has confirmed that it has decreased the length of search snippets. Danny Sullivan of Google tweeted: “Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based...
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3 Tips for Writing Your Instagram Business Bio
Your Instagram business bio is your chance to explain who you are and what you do. It should also show your brand’s personality and inspire people to follow you. Your bio is the first thing that people see when they visit an Instagram account, so you need to get creative...
Where Else Can I Advertise?
When people think of doing paid advertising, their first thought is often Google but we want to explore other avenues for our advertising efforts. It is no secret that the Market Share of Google has been dropping, on the whole, since May 2015. The image below, provided by www.statista.com indicates...
Why Should I Work with a Google Partner Certified Digital Marketing Agency?
You may have seen a Google Partner logo like this one but not been completely sure what it means or what the benefits of working with a Digital Marketing Agency with a Google Partner Badge are. In Googles own words ‘The Google Partner badge shows that specific Partners have passed...