Archive

Google Decreases the Length of Meta Descriptions

1st June 2018

Google has confirmed that it has decreased the length of search snippets.

Danny Sullivan of Google tweeted: “Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based on what our systems deem to be most useful.”

Here’s a quick summary of Google’s most recent meta description changes and what you need to do…

What has changed?

Google once displayed snippets with long meta descriptions (around 320 characters). These snippets are now back to their old length (between 150 and 170 characters).

What should you do?

If you’ve made your meta descriptions longer than 150 characters, we would advise you to go back to your most important articles and adjust them. This is because Google will no longer show the long descriptions, meaning they could be cut short. Try to rewrite them to fit Google’s new rule.
TIP – It is best to start with the most important information first. That way, if the length changes again, you can be confident that the key details will still be included.

For tips and advice on how to optimise your website’s SEO, usability and conversion please get in touch with our friendly team.

Lets Get Started Contact Us
Latest News
Instagram Marketing Trends to Watch in 2025
Instagram has been a staple for brands looking to connect with audiences through creative visuals, stories, and targeted ads. As we move into 2025, the platform continues to evolve, presenting new opportunities for marketers to explore. Below are the key Instagram marketing trends to watch for in 2025. 1. AI-Powered...
5 Power Moves to Accelerate Your PPC Performance
Pay-Per-Click advertising is one of the most effective ways to drive traffic, generate leads, and increase conversions. However, simply running ads isn’t enough—you need a strategic approach to get the best results. If you’re looking to supercharge your PPC campaigns, here are five power moves to accelerate your performance and...
Social Media in Bloom: June Content Ideas to Boost Engagement
As the days get longer and summer edges closer, June offers a fresh opportunity to breathe new life into your social media strategy. From key awareness days to seasonal trends, it’s the perfect month to connect with your audience in creative and meaningful ways. Here are some June content ideas...