Archive

Google Decreases the Length of Meta Descriptions

blank
chris
1st June 2018

Google has confirmed that it has decreased the length of search snippets.

Danny Sullivan of Google tweeted: “Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based on what our systems deem to be most useful.”

Here’s a quick summary of Google’s most recent meta description changes and what you need to do…

What has changed?

Google once displayed snippets with long meta descriptions (around 320 characters). These snippets are now back to their old length (between 150 and 170 characters).

What should you do?

If you’ve made your meta descriptions longer than 150 characters, we would advise you to go back to your most important articles and adjust them. This is because Google will no longer show the long descriptions, meaning they could be cut short. Try to rewrite them to fit Google’s new rule.
TIP – It is best to start with the most important information first. That way, if the length changes again, you can be confident that the key details will still be included.

For tips and advice on how to optimise your website’s SEO, usability and conversion please get in touch with our friendly team.

Lets Get Started Contact Us
Latest News
blank
3 SEO Myths You Should Not Believe
There are a lot of falsehoods being told about SEO which can cause those in the digital world to waste their time, resources and money on activities that will either do nothing to improve SEO or have a detrimental effect. Obviously, this is not good, so I am here to...
blank
3 FREE Digital Marketing Tactics for Small Businesses
An effective digital marketing strategy is crucial when it comes to the success of any small business. Here are three digital marketing tactics that are not only really easy to do yourself, but they are all completely free!
blank
New Fees for Google Advertisers in UK, Austria and Turkey
A new Digital Services Tax (DST) is being imposed in Europe as part of the Government’s attempt to get big tech giants to pay more to the exchequer. However, Google have decided to pass this tax onto advertisers in the UK, Austria and Turkey, from the 1st of November 20202....