Archive

Google Decreases the Length of Meta Descriptions

1st June 2018

Google has confirmed that it has decreased the length of search snippets.

Danny Sullivan of Google tweeted: “Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based on what our systems deem to be most useful.”

Here’s a quick summary of Google’s most recent meta description changes and what you need to do…

What has changed?

Google once displayed snippets with long meta descriptions (around 320 characters). These snippets are now back to their old length (between 150 and 170 characters).

What should you do?

If you’ve made your meta descriptions longer than 150 characters, we would advise you to go back to your most important articles and adjust them. This is because Google will no longer show the long descriptions, meaning they could be cut short. Try to rewrite them to fit Google’s new rule.
TIP – It is best to start with the most important information first. That way, if the length changes again, you can be confident that the key details will still be included.

For tips and advice on how to optimise your website’s SEO, usability and conversion please get in touch with our friendly team.

Lets Get Started Contact Us
Latest News
Unveiling the Power of Local SEO: Why It’s Crucial for Your Business
In the ever-evolving landscape of digital marketing, businesses are continually exploring new strategies to stand out amidst fierce competition. One such strategy that has gained immense significance in recent years is Local SEO. While SEO has been a cornerstone for online visibility, the focus on local optimisation has become increasingly...
Elevate Your Digital Presence: SEO Strategies for the New Year
With a new year just around the corner, now is the perfect time to reassess and revitalise your digital presence. Search Engine Optimisation (SEO) continues to be a crucial element in ensuring your online visibility and success. Here are some effective strategies and tips to up your SEO game in...
How To Curate User Generated Content
In the digital era, user-generated content (UGC) has become a driving force behind marketing strategies. Authentic, relatable, and diverse, UGC possesses a unique allure that traditional advertising struggles to match. From social media platforms to review sites and forums, consumers are actively engaging and creating content, offering valuable opportunities for...