Why Your Website Menu is Important: The structure of your website’s menu (professionally referred to as the website navigation or even a “sitemap”) will determine how many leads you convert into paying customers. Essentially, if the visitors of your website cannot work out how to navigate your site easily, they...
Search Engine Optimisation (SEO) is undoubtedly complex, so much so that many companies are unsure if it’s worth the investment. What’s more, it is often difficult for SEO agencies such as Innermedia to promise a set time frame for results to start showing, which can be frustrating for some clients....
For most of us a new year is the perfect chance for a new beginning. It seems that this year Google has joined in with the #NewYearNewMe resolutions and has already released the first core algorithm update of the year on the 13th January. This broad core update is not...
Now that Instagram has begun to hide likes on posts, it’s harder than ever for brands to monitor popular content and increase engagement. Today brands need to do more to keep their followers engaged, and they need to dig a little deeper in order to learn what content works best...
Managing a blog is not as straightforward as people think. You can’t just log into your site and tap away at the keyboard about any old thing; you actually have to put some real effort in if you want to stay ahead of your competitors and attract loyal readers. The...
