Archive

Month: December 2014

Goodbye 2014!

It’s been a really exciting year for us at Innermedia – we’ve been to Uganda, finished a few Tough Mudders, branched out into offering drone flights and in-house photography… and of course we’ve created a lot of beautiful websites for businesses and schools throughout the UK. We’re so proud that...

Are Social Media Followers a Currency?

You might have caught some of the hype over the last few years or seen local retailers offering discounts or free products in exchange for social shares or check ins. Recently,  a hotel went further by offering a totally free, 5-night stay for people with a certain number of Instagram...
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11 Website Evolutions Then and Now

Websites have evolved significantly in the last 10-15 years.  The best way to show you this is through a catalogue of screen shots that speak for themselves.  We’ve provided eleven examples of popular websites that have changed dramatically since their inception. Back in the days when Yahoo was called “Jerry’s...

The YouGov App: An Experiment With Target Marketing

YouGov have recently created a free APP which provides the demographic profiles of 190,000 YouGov members.  This tool will help businesses get to know about their target audiences, and design specific media campaigns accordingly.  Though it doesn’t show the average member, it demonstrates peculiarities of target age groups within each...
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6 Digital Marketing Tips for 2021
The global pandemic has undeniably had a huge impact on the majority of businesses throughout 2020, whether for better or for worse, and it’s showing no signs of slowing down just yet. So, how does that affect our digital marketing strategies in 2021? While we should always try and harness...
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The benefits of Instagram’s SEO Update
Back in November Instagram announced that it would become more search-friendly and after their recent update you may have noticed a few of these changes. Now, simply by searching a particular keyword in Instagram’s search bar you will discover relevant profiles and posts without the need for hashtags. This is...
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Digital Marketing For Schools: Tips for Success
Independent schools are businesses and attracting admissions is as important as an electrician finding clients or a clothes store drawing in customers. Fortunately, there are lots of online marketing methods you can adopt to help you target a specific audience in a measurable way, without relying on traditional strategies like...