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Month: December 2014

Goodbye 2014!

It’s been a really exciting year for us at Innermedia – we’ve been to Uganda, finished a few Tough Mudders, branched out into offering drone flights and in-house photography… and of course we’ve created a lot of beautiful websites for businesses and schools throughout the UK. We’re so proud that...

Are Social Media Followers a Currency?

You might have caught some of the hype over the last few years or seen local retailers offering discounts or free products in exchange for social shares or check ins. Recently,  a hotel went further by offering a totally free, 5-night stay for people with a certain number of Instagram...

11 Website Evolutions Then and Now

Websites have evolved significantly in the last 10-15 years.  The best way to show you this is through a catalogue of screen shots that speak for themselves.  We’ve provided eleven examples of popular websites that have changed dramatically since their inception. Back in the days when Yahoo was called “Jerry’s...

The YouGov App: An Experiment With Target Marketing

YouGov have recently created a free APP which provides the demographic profiles of 190,000 YouGov members.  This tool will help businesses get to know about their target audiences, and design specific media campaigns accordingly.  Though it doesn’t show the average member, it demonstrates peculiarities of target age groups within each...
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3 Trends To Help Plan Your Social Media Strategy
Whether you are putting together a new social media strategy for your business or updating an existing one, it is important to research current trends and successful industry content. Here are three social media trends you should know about in order to create a successful 2020 strategy… Dark Social Social...
Why Your Website Should Not Be Running on HTTP
As well as providing crucial security and data integrity for both your website and the personal information of your users, HTTPS is a requirement for many recent browser features, especially those necessary for advanced web apps. In fact, it is sometimes referred to as “secure HTTP”. Even if your website does...
Managing Your Online Presence During the COVID-19 Pandemic
The coming days, weeks and even months will test the tenacity and resolve of many companies around the world. The impact of the COVID-19 pandemic will be unique to each business and even from location to location, but the truth of the matter is that we are far from “business...