We start our PPC process by looking at your products and services. We work out who you’re marketing to with your adverts, what time they should display and what the customer is actually searching for.
We track everything so that we can determine how effective the advertising is, and we use this information to provide detailed forecasts on how you can utilize your PPC account.
Pay Per Click advertising (PPC) offers a simple way to monitor ROI and gain immediate traffic. Managed effectively, you can gain the results you want as a stand-alone way of generating leads, or you can supplement your SEO strategy to attract traffic for the more competitive search terms.
Our PPC team works with you to create campaigns that bring the right people to your site and gain the maximum ROI for your business.
We work across a range of networks, including Facebook and Google, to provide targeted, data-driven advertising. Controls can help you limit who views the adverts, how often they appear, and even the times they are displayed to get the maximum impact for your budget.
PPC BUDGET MANAGEMENT
Good budget management is essential in PPC, which is why we regularly review your campaigns to see what can be improved. We will work around your preferences, whether you want to be informed of all changes or just want to give a monthly budget for us to assign across your ad groups. Getting more clicks can often be a simple matter of increasing bids to get onto the first page or improving your quality score so that you can gain higher ad positions.
Standing out from the crowd is always important, which is why we add enhancements and extensions to selected ads. We can help you gain social media information, review stars, or simply more links to various parts of your site within your adverts to draw more attention and gain more clicks. These enhancements are often the result of good social media or SEO work, so when you work with us on either of these areas we can provide even more gains from your PPC.
GETTING THE MOST OUT OF PPC
Regularly reviewing your site and quality score helps you make the most of your investment in PPC. Improving page relevance, the quality of your ads, and even your website means that you pay less per click and increase conversions. Likewise, adding more extensions to your ads draws interest and helps you gain more clicks each day. While automation can make PPC simpler, a hands-on approach is a far better way to improve your ROI and make the most of your advertising budget.
Re-Engaging Your Visitors
Setting up additional remarketing campaigns can help you to get conversions that you would otherwise miss – we can help you to re-engage visitors after they have already visited your site but were not ready or willing to buy. Using Google’s extensive advertising network, you can attract people back to your site to make a purchase.