GA4 Google Analytic Upgrade
Google has announced their plan to phase out Google Universal Analytics. If you’re using the previous version of Google Analytics, you have until the end of June 2023 to transition to Google Analytics 4 (GA4).
GA4 …..THE END OF UA ANALYTICS
Google has announced their plan to phase out Google Universal Analytics next year. If you’re using the previous version of Google Analytics, you have until the end of June 2023 to transition to Google Analytics 4 (GA4). So if you’ve been holding off migrating to GA4, then it’s time to start planning and learning the ins and outs of the new version of Google Analytics.
What happens after June 2023?
Your Universal Analytics properties will stop processing data into reports. From 1 July 2023, you will see zeros in your reports (only historical data will be available).
What happens to data in Universal Analytics?
Google has said you will be able to access your historical data for at least six months after Universal Analytics stops processing data. This means you have until the end of December 2023 to download any historical data and insights. After this time, you won’t be able to access any of your reports in Universal Analytics.
Can I upgrade Universal Analytics to GA4?
Unfortunately, you can’t simply upgrade your Universal Analytics property to a GA4 property. Instead, you need to set up a new GA4 property in parallel to your existing Universal Analytics property. In addition, you will need to ensure duplicate codes are removed and debugged to ensure accurate measurements are sent to GA4.
How do I set up and configure GA4?
Innermedia offers this as a service to support website optimisations, conversion rate optimisation and marketing audiences: https://www.innermedia.co.uk/enhanced-reporting-google-analytics-ga4/
Our configuration comes not only with GA4 but a suite of Google Tag Manager tags; over 30 variables and triggers to track Video, Scroll depth, 404 errors and User Experience.