Searching Through SEO

GA4 Google Analytic Upgrade

Google has announced their plan to phase out Google Universal Analytics. If you’re using the previous version of Google Analytics, you have until the end of June 2023 to transition to Google Analytics 4 (GA4).

GA4 …..THE END OF UA ANALYTICS

Google has announced their plan to phase out Google Universal Analytics next year. If you’re using the previous version of Google Analytics, you have until the end of June 2023 to transition to Google Analytics 4 (GA4). So if you’ve been holding off migrating to GA4, then it’s time to start planning and learning the ins and outs of the new version of Google Analytics.

What happens after June 2023?

Your Universal Analytics properties will stop processing data into reports. From 1 July 2023, you will see zeros in your reports (only historical data will be available).

What happens to data in Universal Analytics?

Google has said you will be able to access your historical data for at least six months after Universal Analytics stops processing data. This means you have until the end of December 2023 to download any historical data and insights. After this time, you won’t be able to access any of your reports in Universal Analytics.

Can I upgrade Universal Analytics to GA4?

Unfortunately, you can’t simply upgrade your Universal Analytics property to a GA4 property. Instead, you need to set up a new GA4 property in parallel to your existing Universal Analytics property. In addition, you will need to ensure duplicate codes are removed and debugged to ensure accurate measurements are sent to GA4.

How do I set up and configure GA4?

Innermedia offers this as a service to support website optimisations, conversion rate optimisation and marketing audiences:  https://www.innermedia.co.uk/enhanced-reporting-google-analytics-ga4/

Our configuration comes not only with GA4 but a suite of Google Tag Manager tags; over 30 variables and triggers to track Video, Scroll depth, 404 errors and User Experience.

Lets Get Started Contact Us
Related Articles
How To Master Your Content Marketing Strategy
Content marketing has become a cornerstone of successful brand strategies. However, mastering it requires more than just churning out blog posts or social media updates. It involves a thoughtful approach, meticulous planning, and continuous optimisation. Here’s a comprehensive guide on how to master your content marketing strategy. Define Clear Goals...
How To Use Google Search Console To Your Advantage
In the realm of digital marketing and SEO, Google Search Console is an indispensable tool that offers a treasure trove of insights to enhance your website’s performance and visibility. Whether you’re a seasoned SEO expert or a beginner, understanding how to leverage Search Console can significantly impact your site’s search...
August 2024 Algorithm Updates: Have They Affected Your Website?
Key takeaways: A core algorithm update was rolled out in August 2024, lasting 19 days, one of the longest core updates to be released. Many websites are reporting usual fluctuations, while others are seeing huge drops in keyword performance and traffic. Google has provided support to those sites that aren’t...