GA4 Google Analytic Upgrade

Google has announced their plan to phase out Google Universal Analytics. If you’re using the previous version of Google Analytics, you have until the end of June 2023 to transition to Google Analytics 4 (GA4).

GA4 …..THE END OF UA ANALYTICS

Google has announced their plan to phase out Google Universal Analytics next year. If you’re using the previous version of Google Analytics, you have until the end of June 2023 to transition to Google Analytics 4 (GA4). So if you’ve been holding off migrating to GA4, then it’s time to start planning and learning the ins and outs of the new version of Google Analytics.

What happens after June 2023?

Your Universal Analytics properties will stop processing data into reports. From 1 July 2023, you will see zeros in your reports (only historical data will be available).

What happens to data in Universal Analytics?

Google has said you will be able to access your historical data for at least six months after Universal Analytics stops processing data. This means you have until the end of December 2023 to download any historical data and insights. After this time, you won’t be able to access any of your reports in Universal Analytics.

Can I upgrade Universal Analytics to GA4?

Unfortunately, you can’t simply upgrade your Universal Analytics property to a GA4 property. Instead, you need to set up a new GA4 property in parallel to your existing Universal Analytics property. In addition, you will need to ensure duplicate codes are removed and debugged to ensure accurate measurements are sent to GA4.

How do I set up and configure GA4?

Innermedia offers this as a service to support website optimisations, conversion rate optimisation and marketing audiences:  https://www.innermedia.co.uk/enhanced-reporting-google-analytics-ga4/

Our configuration comes not only with GA4 but a suite of Google Tag Manager tags; over 30 variables and triggers to track Video, Scroll depth, 404 errors and User Experience.

Lets Get Started Contact Us
Related Articles
Unveiling the Power of Local SEO: Why It’s Crucial for Your Business
In the ever-evolving landscape of digital marketing, businesses are continually exploring new strategies to stand out amidst fierce competition. One such strategy that has gained immense significance in recent years is Local SEO. While SEO has been a cornerstone for online visibility, the focus on local optimisation has become increasingly...
Elevate Your Digital Presence: SEO Strategies for the New Year
With a new year just around the corner, now is the perfect time to reassess and revitalise your digital presence. Search Engine Optimisation (SEO) continues to be a crucial element in ensuring your online visibility and success. Here are some effective strategies and tips to up your SEO game in...
How To Curate User Generated Content
In the digital era, user-generated content (UGC) has become a driving force behind marketing strategies. Authentic, relatable, and diverse, UGC possesses a unique allure that traditional advertising struggles to match. From social media platforms to review sites and forums, consumers are actively engaging and creating content, offering valuable opportunities for...