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Instagram

How to use Instagram Nametags for Your Business

    Instagram Nametags are an easy way for people to find you on Instagram. They are designed to be scanned quickly, and easily take people to your profile or allow them to follow you. If you are a business trying to grow your Instagram audience, using your nametag should...

SEO Updates in Time for Christmas

As much as we try and avoid talking about it, the holiday season is rapidly approaching. This is a busy time for everyone, and a chance for eCommerce websites in particular to significantly boost their profits. However, you’ll be up against some stiff competition so you may have to up...
christmas

Do I need to pay for Google Maps? Google Maps Platform Pricing

A lot of us received an email from Google yesterday about the ‘upcoming changes to your Google Maps Platform account’. This relates to the changes that Google announced in 2016. From 29th November 2018 Google will begin to bill all usage for Elevation, Directions, Distance Matrix, Geocoding and Places according...

How Do I Generate Leads From Social Media?

Okay so we all agree that social media marketing is an essential part of any marketing strategy. It’s a great platform to increase brand awareness, share content and to start conversations with current clients. But can we actually generate any leads from social media marketing? The answer in short is...
social media
PPC Bidding

Should I Bid On My Own Brand?

Many advertisers have definitely bought into the practice of bidding on search terms that include a brand name, but often we will see clients question the validity of this. They ask, and fairly so, what’s the point if I’m going to show up anyway? That is the question as Paid...

How to Plan a Successful Live Q&A Event Using Social Media

Running a live Q&A event is a great way to engage with your audience and be seen as an expert in your industry. If you would like to know how to use your company’s social media channels to answer questions from your customers and followers, then we’ve put together a...
Instagram

5 Ways to Improve Instagram Engagement

Working towards improving your Instagram engagement can help you reach a wider audience and stay in the forefront of people’s minds. However, improving engagement can often be quite the challenge, particularly if you don’t have all the latest tricks up your sleeve. Don’t worry though; we’re here to help, so...

A/B Testing For PPC

Pay Per Click advertising is often a crucial channel towards an online marketing campaign and in turn, can be one of the most expensive. Because of this, it becomes vital to keep testing your ads to make sure you are getting the most return on your spend, and not leaving...
A/B Testing
linkbuilding

Why is Internal Linking Good for SEO?

Link building is one of the bigger tasks required for search ranking and traffic success. In fact, if you can master the art of building high-quality backlinks, you are sure to rise above your competition in the search results. So, most people in the industry are aware of external link,...

How to Use LinkedIn for Your Business

So you have set up your LinkedIn Company page and now you want to get noticed…? We’ve put together these simple LinkedIn tips & tricks to help your business stand out and attract new connections… LinkedIn is a great platform to be seen as an expert in your industry. Using...

What is Attribution Modelling and Why Does it Matter?

As a performance marketer you are likely to be judged and measured on the success of your campaigns in terms of revenue delivered. Because of this, you need to know the answer to this question for when the directors come calling: Are your campaigns driving revenue? Of course, if you...

What Makes a Perfect Landing Page?

A first-class landing page is one of the foundations of successful digital marketing. For those of you who don’t know what a landing page is, it’s the page your website visitors arrive on after clicking a link, such as a Google text ad or a link in an email. Marketers...
Instagram Live

How to use Instagram Live for your Business

Instagram Live is a fantastic tool that your business can use to engage with your audience in real time using live videos. It’s perfect for showcasing your products, announcing news and broadcasting company events. Why should your business go live on Instagram? Every time you go live on Instagram, a...

How to Write the Perfect Instagram Caption

Any social marketeer will understand the struggle when it comes to Instagram. After their algorithm changes, profiles that already have high engagement are the ones being displayed more often. That means those of us starting from the bottom are struggling to see much of an improvement. Simply put, the more...
page speed

Google is Urging for Faster Page Speed on Mobile

Page speed has been a huge aspect of SEO for desktop searches for nearly a decade but, until recent updates, it hasn’t been as important for mobile. Last month (July 2018) the Speed Update was rolled out as part of Google’s continuing effort to ensure mobile users have just as...

How to Plan a Blog Post

Writing good quality content that is both optimised for search and compelling for the reader can, at times, feel like a quite the challenge. The trick is to invest some time into planning so that you are fully prepared before you start typing. As a result, you’ll notice your writing...

3 Pro Tips for Keyword Research

Today we are going to give you three top tips for getting the best out of your keyword research. These are tricks that we use to help us find you the best keyword for your business that can be done by anyone. Google Keyword Planner: This is usually where most...

What to Know About Google’s August Algorithm Update

On the 1st of August 2018, Google introduced a core search algorithm update, which targets broad searches around the world and is now fully rolled out.  Despite being the third algorithm update of the year so far, August 1 has been labelled the biggest update since Penguin back in 2012....

Bid modifiers you should be using in your campaigns

Once you have set up and started seeing some success in your campaigns, your first thought  was probably “I want more of that”. And that’s completely logical. Fortunately for us, Google Ads provides us enough data so we can understand what types of keywords are performing the best, on which...

HOW TO OPTIMISE YOUR SITE FOR THE FUTURE OF VOICE SEARCH

Voice search is on the rise; and is now being used all over the world. Thanks to voice assistants like Amazon Alexa and Google Home, you can answer questions and control your devices without lifting a finger. If you haven’t incorporated voice search into your overall SEO strategy, then you...

5 Easy-to-use Video Tools for Your Social Media Marketing

If you are looking for affordable and simple DIY video tools to improve your social media content, then this is the blog for you! Listed below you will find five easy-to-use video tools for all of your social media marketing needs… Ripl Ripl lets you create short animated videos using...

How to Improve Your Retargeting Strategy This Year

Retargeting is a marketing tactic used to convert visitors to your site who haven’t yet purchased from you. You can see which pages users are visiting to determine which products they were looking at and then show them a customised advert to try and get them back to buy. Here...
retargeting

7 Steps to Optimise Your Pinterest Account for SEO

Pinterest is a great way to get your products shared and even purchased, but to ensure your business is easily found, means carefully optimising your Pinterest account for SEO. With Pinterest boards appearing in search engines like Google, many business owners are taking advantage of the opportunity, and you can...

Google 2018 Update: How to get your new Google Map API Key

A new update means that Google has changed the way they provide their Geo-Map services to all websites globally. All websites using the Google Map service now require its own distinct account code, registered to the site owner (i.e. the school, business or charity). Unfortunately, this policy change is out...

How to Get the Most Out of Google Shopping

The Google Shopping unit has been growing exponentially over the past few years and it shows no sign of slowing down. As of Q1 2018, Google Shopping Ads are driving 82% of retail search ad spend in the UK. According to Adthena, the 82% of retail ad spend in Google...

How Many Keywords Should I Include in my Posts?

Many digital content writers want to know exactly how many keywords they should use in a website page or blog post. They often think that the more keywords they use, the more likely the traffic will come pouring in. However, the truth is when it comes to keyword density, there...

Why You Should Avoid Duplicate Content on Your Website

What is Duplicate Content? Duplicate content is when the exact same (or appreciably similar) text appears on the Internet in more than one place. This could be either across your own domain or across multiple websites. If you have a set of products, you may think that having the same...

3 Top Tips for Choosing the Perfect Business Domain Name

Making a great first impression starts with the name of your brand. It has to be something that catches people’s attention and is memorable. Your name in the online world is just as important as offline, so it’s extremely important to do your homework and make a choice that you’re...
domain

Google Chrome is Now Marking HTTP Sites “Not Secure”

In an effort to make the Internet a more secure environment for users, Google Chrome has now started marking all plain HTTP sites “not secure” by means of a label next to the URL. Webmasters were given over six months’ notice of this change, but so far only a subset...

How to Get the Most Out of Google AdWords

If you’re considering creating a PPC campaign on Google and unsure where and how to start, it’s important to know how to get the most from your AdWords account.  In one of our previous PPC-related post, we talked about the most common mistakes people are making and now we are...

How to Increase Views on Your Business Blog

Blogging is a fantastic tool for businesses to draw potential clients to their websites. However, it can feel quite deflating investing time into a blog post that you’re proud of, only for no-one to read it. Don’t worry; we all know how it feels! In fact, getting traffic to a...

10 Tips to Help You Write Better Ad Copy

If you’ve been involved in PPC advertising for any length of time, you’ll know that the advert copy plays a crucial role in determining the success or failure of a campaign. Even if you have mastered bid strategies, got a great keyword set and a beautiful landing page it can...

How to Improve Your Domain Authority

Google uses a variety of factors to determine the ranking of a website; regular quality content, image alt tags and meta data, to name but a few. Another factor, which you may not have heard of, is your Domain Authority (DA), which we will explore in detail throughout this article...

New Shopping Feature for Instagram Stories

Instagram is now allowing a select number of e-commerce brands to add a new shopping bag feature to their Instagram Stories. This feature will display more images and include more details about the product, including a description and pricing information. Instagram reports 300 million people are using Instagram Stories daily,...

What is a Quality Score and How to Improve It?

Quality score is a metric tracked in Google AdWords that gives each of the keywords in your account a score out of 10. It determines whether your advert is eligible to be shown in the sponsored space of the search results and how much you’ll pay for each click. It...

How to Schedule Instagram Posts

If you are looking for some help with planning and scheduling your Instagram updates, then you’ll be pleased to learn that there are some great online tools available. Some of these tools will allow you to post directly to your Instagram account automatically, without reminders or requiring confirmation from your...
Instagram

What is Retargeting?

In a nutshell, retargeting is an advertising strategy where you put your adverts in front of people who have visited your website, but then clicked away and gone on to other websites. It enables us to target people who have shown an interest in products or specific pages yet they...

12 Common PPC Mistakes

If you’re running the PPC account for your business, it is likely you have invested a lot of time and money into setting up and managing your campaigns. So what happens when you aren’t getting the desired results from your efforts? The chances are you’re making some simple mistakes, mistakes...

Google Decreases the Length of Meta Descriptions

Google has confirmed that it has decreased the length of search snippets. Danny Sullivan of Google tweeted: “Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based...

Your Guide to Page Load Speed

If a page on a website takes a long time to load, you might let out a sigh and move your mouse around impatiently. If it takes a really long time to load, you might even give up and try a different website. Many studies emphasise the relationship between page...
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Latest News
How to use Instagram Nametags for Your Business
    Instagram Nametags are an easy way for people to find you on Instagram. They are designed to be scanned quickly, and easily take people to your profile or allow them to follow you. If you are a business trying to grow your Instagram audience, using your nametag should...
SEO Updates in Time for Christmas
As much as we try and avoid talking about it, the holiday season is rapidly approaching. This is a busy time for everyone, and a chance for eCommerce websites in particular to significantly boost their profits. However, you’ll be up against some stiff competition so you may have to up...
Do I need to pay for Google Maps? Google Maps Platform Pricing
A lot of us received an email from Google yesterday about the ‘upcoming changes to your Google Maps Platform account’. This relates to the changes that Google announced in 2016. From 29th November 2018 Google will begin to bill all usage for Elevation, Directions, Distance Matrix, Geocoding and Places according...