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robots.txt

Our Beginner’s Guide to robots.txt

For people who are new to robots.txt, it can seem quite foreign and confusing. The truth is robots.txt isn’t as frightening as it seems. Incorrect use of the robots.txt file is harmful because it might affect your rankings in the SERP. With that said, if you own a website, it’s...

Why You Should Invest in Paid Social Ads

Social media is a huge platform and a great opportunity for businesses to build brand awareness and reach potential customers. Having at least one social media profile is important, because your customers will see this as a sign of credibility, particularly if you are engaging well with both positive and...
social media

5 Reasons Why You Should Redesign Your Website

Your website is one of the greatest assets to your business. Not only does it showcase your products or services, but it also represents your brand and helps your customers to learn more about you. If you haven’t given your website much attention recently, now is the time to do...

What is Search Intent for SEO?

If you own a website and you want people to buy your products, revisit your website or sign up to your newsletter, you’ll need to properly understand their search intent. Simply put, search intent is the reason why people are conducting a particular search. Is it because they want to...
search intent

Instagram Creator Accounts – What you need to know

Instagram is slowly releasing new Creator Accounts, which seem to have been created specifically for influencers. Instagram Creator Accounts are similar to Instagram Business Accounts, offering special features and analytics; however there are some big differences you need to know about before making the switch… 1. Can anyone access a...

Instagram Tests Hiding Like Counts

According to leaked information, many Instagram users in Canada will not be able to see how many likes other users are getting on their posts in the coming days. This test is designed to put the focus back on the photos, rather than on the popularity of other users. In...
Instagram likes
facebook

Is Facebook Organic Marketing Dead?

Facebook has changed and if you work in a social media role, or look after your own business’s Facebook content, then you will have noticed that your organic marketing efforts are falling on deaf ears. The reach has declined and the engagement just isn’t there. So what can you do...

Local SEO – 5 Actionable Tips You Can Do Today

Did you know that according to Google 46% of searches made now have a local intent? What is Local SEO? Local SEO refers to the process of optimising your online presence for searches made in your local area or looking for results based on location. Here are 5 handy tips...
local seo
ppc

Google Is Removing Average Position

Last month Google announced they are getting rid of the Average Position metric. This ties directly into the November announcement of the Impression (Absolute Top) % and Impression (Top) % which describe what percent of your ads appear at the top of the page and the absolute top of the...

How to Increase Your Ecommerce Conversions

A lot of effort goes into building an ecommerce business. However, in many cases, digital marketers place their focus on increasing traffic to the website, rather than on encouraging conversions. This is a shame because it actually requires less investment and leads to quicker results. There are lots of things...
e-commerce
on-page seo

Top 3 On-Page SEO Factors to Consider

Building a backlink profile and regularly publishing optimised content are two very important aspects of SEO. However, search engines are becoming increasingly more complicated and it’s worth thinking about other aspects of SEO so as not to neglect anything. Having good on-page SEO, for example, is another great way to...

Three Simple Ways to Improve Your Instagram Story Engagement

If you are looking for some easy ways to get more engagement on your Instagram stories or you want people to spend more time viewing your content, then these three tips will help… Don’t panic, these tips are simple, even if you are new to the platform. You just need...
facebook ads

Facebook Tests Search Ads

Facebook has begun testing Search Ads in the US and Canada for automotive, retail and e-commerce businesses. In this article we will look at how they work, and can they compete with Google? Facebook first tried this in 2012 but had quickly shut it down by 2013. Now, for select...

What is a Facebook Messenger Bot?

Are you interested in Facebook Messenger Bots but unsure how to use them, or even set them up? It’s worth starting by understanding the purpose of a bot. In simple terms, a messenger bot is an automated messaging software which uses artificial intelligence to have a conversation with the user....
messenger bot
amazon logo

Get Started with Amazon Advertising

With almost 500 million products listed on Amazon, it can be hard to get yours noticed organically. Fortunately, Amazon is continuing to make dents in the market and offers a completely viable option as an advertising platform. At the end of 2018, Amazon was making up around 50% of the...

5 Tips for Setting up Twitter Video Ad Campaigns

A successful Twitter video campaign starts with creating great content. Your video needs to grab your audience’s attention and stop them from scrolling on. In this blog you will learn about the different types of Twitter video ad campaigns and how to set up the right campaign for your business…...

2018 PPC Statistics & 2019 Predictions

As we close out 2018 we can now reflect on what was a huge year for Pay Per Click advertising. Starting at Google, there were massive changes as they rebranded AdWords to Google Ads and launched the new interface. They also launched many new campaign types, targeting options, tools and...

How to Improve Efficiency When Content Marketing

The quicker you can write good quality, appropriately optimised content, and the quicker you can generate leads and build your brand. Efficiency is the key here and something you should certainly work towards as a content marketer. A good place to start with your content marketing strategy, is with the...
content marketing

Instagram Predictions for 2019

2018 has been a busy year for social media; particularly for Instagram, with countless updates and algorithm changes. In June, the platform reached 1 billion active users, giving marketers potential access to an enormous, worldwide  audience. With updates rolling out left, right and centre, you might be wondering what 2019...

Google’s New Ad Positioning Metrics

In November of this year, Google released four new search ad position metrics. They’re being rolled out to account any time now so don’t worry if they’re not available in yours yet, they will be soon. Here we will discuss and explain the new metrics and how you can adjust...
Google Page Speed

Google speed update and what it means for your website!

In case you haven’t heard, Google now uses mobile page speed as a ranking factor in their mobile search results. Meaning it is more important than ever to ensure that your websites speed is optimised for desktop and mobile. As we all know Google likes to change things up now...

3 Tips for Writing Your Instagram Business Bio

Your Instagram business bio is your chance to explain who you are and what you do. It should also show your brand’s personality and inspire people to follow you. Your bio is the first thing that people see when they visit an Instagram account, so you need to get creative...
advertising

Where Else Can I Advertise?

When people think of doing paid advertising, their first thought is often Google but we want to explore other avenues for our advertising efforts. It is no secret that the Market Share of Google has been dropping, on the whole, since May 2015. The image below, provided by www.statista.com indicates...

How to Keep Track of Your Competitors’ Popularity

In this post we are going to explain how you can uncover which brands and products are most popular and whether they are trending up or down so we can keep a close eye on our competitors. On the 16th of October, Google released a new version of their Shopping...

How to use Instagram Nametags for Your Business

    Instagram Nametags are an easy way for people to find you on Instagram. They are designed to be scanned quickly, and easily take people to your profile or allow them to follow you. If you are a business trying to grow your Instagram audience, using your nametag should...
Instagram
christmas

SEO Updates in Time for Christmas

As much as we try and avoid talking about it, the holiday season is rapidly approaching. This is a busy time for everyone, and a chance for eCommerce websites in particular to significantly boost their profits. However, you’ll be up against some stiff competition so you may have to up...

Do I need to pay for Google Maps? Google Maps Platform Pricing

A lot of us received an email from Google yesterday about the ‘upcoming changes to your Google Maps Platform account’. This relates to the changes that Google announced in 2016. From 29th November 2018 Google will begin to bill all usage for Elevation, Directions, Distance Matrix, Geocoding and Places according...
social media

How Do I Generate Leads From Social Media?

Okay so we all agree that social media marketing is an essential part of any marketing strategy. It’s a great platform to increase brand awareness, share content and to start conversations with current clients. But can we actually generate any leads from social media marketing? The answer in short is...

Should I Bid On My Own Brand?

Many advertisers have definitely bought into the practice of bidding on search terms that include a brand name, but often we will see clients question the validity of this. They ask, and fairly so, what’s the point if I’m going to show up anyway? That is the question as Paid...
PPC Bidding

How to Plan a Successful Live Q&A Event Using Social Media

Running a live Q&A event is a great way to engage with your audience and be seen as an expert in your industry. If you would like to know how to use your company’s social media channels to answer questions from your customers and followers, then we’ve put together a...

5 Ways to Improve Instagram Engagement

Working towards improving your Instagram engagement can help you reach a wider audience and stay in the forefront of people’s minds. However, improving engagement can often be quite the challenge, particularly if you don’t have all the latest tricks up your sleeve. Don’t worry though; we’re here to help, so...
Instagram
A/B Testing

A/B Testing For PPC

Pay Per Click advertising is often a crucial channel towards an online marketing campaign and in turn, can be one of the most expensive. Because of this, it becomes vital to keep testing your ads to make sure you are getting the most return on your spend, and not leaving...

Why is Internal Linking Good for SEO?

Link building is one of the bigger tasks required for search ranking and traffic success. In fact, if you can master the art of building high-quality backlinks, you are sure to rise above your competition in the search results. So, most people in the industry are aware of external link,...
linkbuilding

How to Use LinkedIn for Your Business

So you have set up your LinkedIn Company page and now you want to get noticed…? We’ve put together these simple LinkedIn tips & tricks to help your business stand out and attract new connections… LinkedIn is a great platform to be seen as an expert in your industry. Using...

What is Attribution Modelling and Why Does it Matter?

As a performance marketer you are likely to be judged and measured on the success of your campaigns in terms of revenue delivered. Because of this, you need to know the answer to this question for when the directors come calling: Are your campaigns driving revenue? Of course, if you...

What Makes a Perfect Landing Page?

A first-class landing page is one of the foundations of successful digital marketing. For those of you who don’t know what a landing page is, it’s the page your website visitors arrive on after clicking a link, such as a Google text ad or a link in an email. Marketers...

How to use Instagram Live for your Business

Instagram Live is a fantastic tool that your business can use to engage with your audience in real time using live videos. It’s perfect for showcasing your products, announcing news and broadcasting company events. Why should your business go live on Instagram? Every time you go live on Instagram, a...
Instagram Live

How to Write the Perfect Instagram Caption

Any social marketeer will understand the struggle when it comes to Instagram. After their algorithm changes, profiles that already have high engagement are the ones being displayed more often. That means those of us starting from the bottom are struggling to see much of an improvement. Simply put, the more...

Google is Urging for Faster Page Speed on Mobile

Page speed has been a huge aspect of SEO for desktop searches for nearly a decade but, until recent updates, it hasn’t been as important for mobile. Last month (July 2018) the Speed Update was rolled out as part of Google’s continuing effort to ensure mobile users have just as...
page speed
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Latest News
Our Beginner’s Guide to robots.txt
For people who are new to robots.txt, it can seem quite foreign and confusing. The truth is robots.txt isn’t as frightening as it seems. Incorrect use of the robots.txt file is harmful because it might affect your rankings in the SERP. With that said, if you own a website, it’s...
Why You Should Invest in Paid Social Ads
Social media is a huge platform and a great opportunity for businesses to build brand awareness and reach potential customers. Having at least one social media profile is important, because your customers will see this as a sign of credibility, particularly if you are engaging well with both positive and...
5 Reasons Why You Should Redesign Your Website
Your website is one of the greatest assets to your business. Not only does it showcase your products or services, but it also represents your brand and helps your customers to learn more about you. If you haven’t given your website much attention recently, now is the time to do...