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How To Improve Your SEO Performance

What is SEO? Search engine optimisation (SEO) is a widely implemented online marketing strategy that attempts to increase brand awareness, influence relevant traffic and improve the performance of your business in the search results of different engines. Although the benefits of effective SEO are evident, they often come at quite...

3 Ways to Add Authority to Your Content

Blogging plays an integral role in attracting and building an audience of potential customers, as well as increasing your rankings in Google. As it becomes more and more crucial for the success of your business, the need for it to be of exemplary quality is also increasing. But if you...
Christmas

5 Top Tips for a Successful Marketing Campaign This Christmas

If you run a business, there’s no better time than Christmas to take advantage of the countless marketing opportunities on offer. There is plenty of scope for retailers to capitalise on the goodwill of their consumers, who are much more responsive to a larger volume of emails and whose spirits...

What is a Hashtag and Why is it Important to Businesses?

Social media is a dominant tool in today’s marketing domain and can feel quite overwhelming to new users. One of the biggest social media mysteries is hashtags – what are they and what is their purpose? We’re here to clear that up for you. During 2007, users on Twitter began...
Hashtags

5 Things Digital Marketers Should Do Before Black Friday

With less than three weeks to go before Black Friday on the 25th of November, we’re sure your preparation and marketing efforts are well underway. However, with the weight of the upcoming holiday season pressing down on retailers and marketers all around the world, it can be easy to overlook...

How to Recycle Your Content

Content creation provides an excellent opportunity for lead generation. However, writing a thorough and well-researched piece of content can take up a great deal of time and effort, of which you may not always have a lot to spare. While it’s certainly important to generate original content at a consistent...

What is The Future of Voice Search and SEO?

Siri, Alexa, Cortana and other digital assistants are slowly but surely altering the way in which we search the web. Although once a novelty, voice search is becoming increasingly more popular and, in time, may even exceed traditional search methods, such a typing on a keyboard. In fact, these digital...

Google to Announce ‘Not Secure’ Forms from October 17

Google have been encouraging webmasters to add SSL/HTTPS to their sites for the last 3 years, even offering SEO benefits to people who adopt the 2048-bit key certificates on their sites. Most recently, Google have sent out email notifications via Search Console (previously Webmaster Tools) to let site owners know...
SSL Deadline Announced
voice search SEO

Voice Search Makes Position 0 Even More Important

Hot spots in SEO are always fought over – previously position 1 got the majority of clicks with around 30% of visitors relying on the top spot alone. More recently, position 0 was the most coveted, offering the most exposure for your content and even doubling organic traffic. But AI...

How to Handle Negative Comments on Social Media in 2017

This is something business owners fear most – a complaint isn’t dealt with, the customer tweets about it, then suddenly it spirals out of control and your business’ reputation is tarnished with people who had never even heard of you before. The truth is, while most businesses are concerned about...
social media complaints

SEO vs PPC – Which is Right for You?

It can be difficult to choose between SEO and PPC – ideally, your budget should cover both. We always advise our clients to work on SEO for long-term growth but use PPC for immediate traffic and conversions. That way, you can slowly reduce your spend on PPC as your rankings...

Why Have My Rankings Dropped? Diagnosing Your SEO Problem

Losing rankings isn’t just disheartening – it can have a huge impact on your business and profits if you rely on organic traffic for sales. Unfortunately, a lot of businesses experience a sudden and dramatic change in rankings and don’t always know how to find the reason behind it. This...
why have my seo rankings dropped?
hiring a digital agency

How to Hire an SEO Agency, According to Google

Google have released a video with their official advice on how to hire a SEO. The 11-minute talk goes over the basics, including how to tell whether the SEO agency you’re speaking to is legitimate, how to hire an agency, and how to make sure that you actually see improvements....

How to Make the Most of Your Digital Marketing Agency

Working with a digital agency can make a huge difference to any business, from opening up new channels to reach potential customers to drastically decreasing the cost per acquisition online. However, it is important to properly manage your relationship to ensure that you get the most out of your agency...
digital agency illustration
featured-snippets-position-0

Better Than #1: Getting to Position 0 on Google

Until very recently, the majority of SEO efforts were focused on ranking on page 1 and in position 1 for chosen key terms, usually based around your products, services, and service location. Two years ago, Google introduced Featured Snippets, which are slowly changing how people use Google and therefore changing...

SEO Trends to Consider in the New Year

It’s that time of year where the Internet becomes increasingly buried in reflections of the past year and forecasts of what lies in the year ahead, particularly for digital marketing and the technology industry. Not only has demand from consumers increased but market conditions have become more unpredictable than ever,...
2017 digital marketing seo trends
innermedia 2016 review

Goodbye 2016!

Saying that it’s been an eventful year is a bit of an understatement. Tiger populations and referendums aside, 2016 has definitely been one of busiest years ever with more sites going live, more SEO being booked, and more seminars delivered than ever before. Here’s a quick overview of what we’ve...

6 Things You Should Do After Your Website Goes Live

A new website can give your business a boost, especially when it is properly planned, well-written, and has sound SEO foundations. Concentrating on good content and user experience can provide a huge improvement in both rankings and conversions, but relying on the new site alone isn’t enough for sustained growth...
website-go-live
google-amp

It’s Time to AMP Up Your Website

A year on from the launch of AMP (Accelerated Mobile Pages), Google have announced a global rollout in mobile search results. Now that there are over 600 million AMP-enabled pages online from top publishers such as Washington Post, Slate, Gizmodo, Wired, Pinterest, eBay, and Reddit, Google are moving to the next...

It’s Official: Popups Will Damage Your Mobile SEO

If you’re working to improve your rankings on Google, it’s essential that you offer a good user experience. This week Google announced that sites need to make content easily accessible to mobile users if they want to rank. This means that sites using popups that cover the main content, interstitial ads,...
website pop ups bad
starting social media

How to Start Social Media Marketing

Businesses can’t ignore social media – the vast majority of consumers check out companies on social networking sites before buying, and a huge 93% of consumers want companies to have a social media presence. That’s probably why we have so many businesses, large and small, coming to us asking how...

Cheaper & More Effective Alternatives to Google Adwords

Around a month ago, Google made drastic changes to the structure of their adverts in search results, and we can now see some of the effects of this change. Search Engine Land have reported that first page bids have increased by around 15% compared to this time last year, which...

Have Google Made PPC More Expensive?

One of the biggest pieces of digital marketing news this week is Google’s format change – namely, removing ads on the right-hand side of search results. This change also means that they’ve added one more ads to the top section of search results for high volume/competition search terms. So what...

SEO Spring Clean Your Site for 2016

Ideally, all site owners should spend some time every single month working on their SEO – adding fresh content to their website, working on their link profile, and optimising things like images so that they have the best possible foundation for their off-site optimisation. Unfortunately, a lot of businesses don’t...
Rankbrain

What is RankBrain and How Does It Affect My SEO?

The terms ‘Google’ and ‘Artificial Intelligence’ in the same sentence have worried Digital Marketers over the last few weeks. Fortunately for us, it looks like RankBrain is likely to help your rankings by improving semantic search, and grouping terms and ideas together to deliver even more relevant results to users....

Goodbye 2015

Yet another year draws to a close and it’s time to look back at what we’ve been doing in 2015. It’s been an exciting year for all of us, with new projects and challenges as well as new team members to complete our group of digital ninjas. Here’s a short round...

5 Things to Ask Before Choosing an Agency

Finding a good agency to build and maintain your website can be a stressful process, especially if you don’t have the technical expertise in-house to find out whether or not they’ll do exactly what you want. In our years of building, fixing, and maintaining a huge range of business websites,...

Onsite Optimisation: Keyword Relevance and Better Strategies

Lately quite a few of our clients are asking us if they should buy URLs that have keywords in them. Here’s what we have to say about keyword presence and search visibility. What’s Happening to My Precious Keywords? Google functionality is ever working to outsmart those who skimp on quality...

Is Your Digital Marketing Ready for Christmas?

As consumers we can bemoan the Christmas decorations hitting shops mid-October, but as business owners we can’t wait until December to start preparing for Christmas. Did you know that a quarter of shoppers have already started buying gifts and decorations this month? By Cyber Monday (which falls on 30th November...

Award Winning For Best School Website at HDA Awards 2015!

Winners in The Hertfordshire Digital Awards 2015 For Best School Website The Hertfordshire Digital Awards 2015 is a multi county scheme that rewards innovation and progressive thinking by businesses, events, individuals, charities and educational establishments.  From small businesses to large national companies- the HDA Awards rewards companies who ‘use digital...

Innermedia’s Chris Knight Volunteers At The School of Croc

Innermedia is back in Uganda to provide a unique, once in a lifetime experience to children from the CoRSU Rehabilitation Hospital. We first met and worked with the CoRSU last year in a project called the School of Croc. It was introduced to us by our client and wildlife expert,...

What’s the Deal with Periscope?

Scoping is already a verb and 10 million users have signed up to the live-streaming app, so should you be using Periscope? Let’s start with a quick introduction to this year’s most exciting new platform: What is Periscope? Periscope is essentially a live TV station, run from people’s smartphones. It’s a...

Is Google Plus Over?

Last week Google announced that users won’t need a Google Plus profile to use YouTube and other Google products. Bradley Horowitz said, “we made a few choices that, in hindsight, we’ve need to rethink” and explained that users will only need a Google Account to “share content, communicate with contacts, create...

Innermedia Are Finalists at the Herts Digital Awards

We’re pleased to announce that we’re the finalists for the Herts Digital Awards in two categories. Our website for Southbank International School has been nominated for the best school, education, or charity website category and the best use of video for business category. The site went live earlier this year...

Sites, Stats, and SEO: Our Year So Far

We’re already half way through 2015 and it’s been a busy 6 months; Google’s latest update encouraged a lot of old clients to upgrade their websites, and we’ve designed dozens more sites for schools and businesses throughout London and the UK. Here’s a quick look at some of our work...

Google’s Adding a Button to Buy Straight from Search Results

Soon people will be able to buy your products online without going to your website. Google’s Chief Business Officer, Omid, Kordestani, announced that ‘there’s going to be a buy button. It’s going to be imminent’ at the Code Conference in California on Wednesday. The change will be rolled out on mobile...

That’s It – You Officially Can’t Ignore Social Media

Facebook is old enough to go to high school, Twitter is bigger than Brazil and Mexico combined, and – most importantly for you – 93% of consumers expect businesses to have a presence on social media. For a business today, not having a social media presence is the same as not...

Protein World: Brand Strategies That Sell

Protein World has made marketing headlines with a brand strategy that has been aligned with every value from integrity to gross moral turpitude. It started with this. This ad just got them a bomb threat. Yes, a bikini-clad woman stood against a glaring yellow background and the slogan ‘ARE YOU BEACH BODY...

Does Social Media Help with SEO?

This is a question clients ask us all the time; will the resources used to maintain their social presence provide results in SEO too? The short answer is ‘it depends’ – it depends on the platform, how you use it, and what Google is going to do in the next...

How to Justify App Development for Your Business

Your business needs to be mobile. It needs to be mobile-friendly, mobile-optimised, and ready for mobile conversions – how many times have you heard that in the last few months (if not years)? Last year we passed the mobile tipping point, and the internet officially saw more traffic from mobile devices...
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Latest News
How To Improve Your SEO Performance
What is SEO? Search engine optimisation (SEO) is a widely implemented online marketing strategy that attempts to increase brand awareness, influence relevant traffic and improve the performance of your business in the search results of different engines. Although the benefits of effective SEO are evident, they often come at quite...
3 Ways to Add Authority to Your Content
Blogging plays an integral role in attracting and building an audience of potential customers, as well as increasing your rankings in Google. As it becomes more and more crucial for the success of your business, the need for it to be of exemplary quality is also increasing. But if you...
5 Top Tips for a Successful Marketing Campaign This Christmas
If you run a business, there’s no better time than Christmas to take advantage of the countless marketing opportunities on offer. There is plenty of scope for retailers to capitalise on the goodwill of their consumers, who are much more responsive to a larger volume of emails and whose spirits...