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Google Maps

Google Maps Gets Four New Local Shopping Features

In today’s digital age it’s no surprise that 97% of users look online to find a local business. 86% of those turn to Google Maps to find them, making the touchpoint all the more important to optimise. This year Google has announced that it will give way to 4 new...

Top Tips for Improving Your Competitor Analysis

Any business owner or marketeer knows that competitor research is an important element of your planning because it allows you to learn what is or isn’t working in the industry. However, sometimes when analysing our competitors, we don’t always know what we’re looking for, meaning we’re not making particularly great...
competitor analysis
Black Friday Sale

How Businesses Can Prepare For Black Friday

Black Friday, and the subsequent Cyber Monday, this month is always a stressful time for shoppers and businesses. While a lot of sales and methods of retaining customers have changed a lot in the past year, with the rise of online shopping due to the COVID-19 outbreak, customers are always...

The Secret to Getting Your Videos Noticed with Video Schema

Schema is a tool for every SEO’s back pocket. It allows you to directly communicate what your content is to search engines for improved indexing and take up even more SERP architecture.  Following on from our tips on how to create powerful social video, here’s how you can get more...
website schema
core web vitals

Top Tips for Conquering Your Core Web Vitals

By now, it is no great secret that having a higher Core Web Vitals score for your website will help you rank better on Google. We’ve talked about Core Web Vitals on the blog before, but if you’re still unsure on how you can master them, here are some helpful...

The Benefits of A/B Testing

In an increasingly difficult world as a business, with customers requiring more and more needs, knowing where you stand with customers is often a mindfield. With split testing of your content, pay-per-click ads, landing pages and other advertising forms, you’re able to test how customers perceive your content and which...
A/B testing, or split testing, is done to test which forms of content interest customers the most
social media video

Top Tips for Creating Powerful Social Video

There is no escaping the latest TikTok dances and viral sounds of social media. The rise of social video has firmly glued our eyes to our phones. In 2020 it was reported that the average person spent a whopping 100 minutes of their day consuming video content and it comes...

5 Things to Consider When Building Your Backlink Profile

Building quality backlinks to your website is a huge ranking indicator for Google, so if you want your website to perform well on the Search Engine Results Page (SERP), building up your backlink profile is certainly something you should focus on as part of your SEO strategy. What is a...
backlink profile
Social media video as a platform

The Rise of Video in Social Media Marketing

TikTok, Reels, YouTube Shorts – what do they all have in common? It seems that short videos are the new norm with popular social media platforms rising to follow the success of TikTok. But how did it come to be? We take a look at the reasons why video is...

Enhanced Reporting with Google Analytics GA4

Google Analytics is the standard for web analytics globally, with over 30m installations, it is the staple tool for digital marketeers and website owners. 2019 saw Google give Google Analytics v3.0 (also known as Universal Analytics, or UA) a ground up overall with Google Analytics v4 (GA4). This change wasn’t...
Google Analytics
blogging

Top Tips for Increasing Traffic to Your Blog

You will probably be aware by now that regularly updating a blog on your website, with relevant, authoritative content, is one popular and successful way to boost your SEO performance and therefore get in front of your target audience. But how can you increase traffic to your blog? First of...

Why Your Business Needs a Tone of Voice

Building brand recognition and something that is unique to your business and its overall aims gives you a lot more control in terms of success and how customers perceive you. It’s an integral part of presenting how your business will be presented across social media, its website and the content...
Using good marketing to improve your tone of voice
page speed

Google Speed & SEO – Core Vital Update

In Dec 2018 Google released it’s Light House Update which was a move to review and improve the speed of all websites. It is rare that Google makes updates that force website agencies to implement chargeable updates on their clients websites. Although few and far between the changes are always...

5 Digital Marketing Tips to Improve Your Online Sales

If you run an eCommerce business (a company that sells goods and/or services online), you may be wondering how you can market your business to increase your sales. It’s certainly important to consider various tactics that can attract new customers and encourage existing customers to return, otherwise your profits will...
eCommerce
Content SEO

How to Maximise Your Content as SEO Changes

Search optimisation is a constantly changing medium, with multiple areas to consider when building your website, producing content and keeping ahead of the latest trends. Maintaining the status quo when you’re trying to run a business and other responsibilities can be difficult to juggle, so how can you maximise the...
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How to Optimise Your Site Structure for the Best SEO Results

An optimised site structure is key for allowing search engines to better understand your website and its content. They also help search engines read and index your pages faster and with greater understanding that allows you to rank for more search terms. On top of increasing your site’s click-through rate,...

5 Tips for Increasing Website Engagement

In an ideal world, our target customers would easily find us on a Search Engine Results Page (SERP), spend plenty of time browsing our websites and eventually convert. Unfortunately, it doesn’t always go that way and our bounce rates are higher than we’d hoped for, or time spent on our...
website engagement
covid-19

How COVID-19 Will Affect Digital Marketing this Summer

Since the pandemic began in the early part of 2020 a lot of businesses in all shapes and forms have had to adapt. As businesses look to work from home, operate digital workplaces and look to build their business online, it’s fair to say that the digital marketing industry has...

Looking After Your Mental Health When Working from Home

Paying attention to our mental health at work has never been more important. Because of the Coronavirus pandemic many of us have gone from working in a busy office to permanently working in our homes. This has increased feeling of uncertainty, stress and loneliness. Alongside this, many of us are...
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backlink

What Makes a Good Backlink?

Backlinks are now one of the most important ranking factors for search engines, and have been for quite some time. A backlink is a link from one domain to another – the higher the domain authority of the backlink is, the better your chances are at improving your own rankings....

Google Has Released a Broad Core Update

Every day, Google tends to release at least one minor change to help improve their search results. These changes typically go unnoticed, even by SEO experts, but sometimes they release a bigger update that is more discernible. These updates are designed to ensure the SERP is displaying the most relevant...
Google Core Update
Vector illustration of a person winning Instagram giveaway

Pros & Cons of Instagram Giveaways

Giveaways are a great way to boost your followers and gain engagement on Instagram. If you spend a lot of time on Instagram then you will have come across many accounts running giveaways to promote new products and increase brand awareness. You may even see giveaways in your feed from...
website traffic

How to Investigate a Drop in Website Traffic

Everyone who owns or is responsible for a website will have seen traffic declining once or twice, and it can sometimes be a cause for concern. If this has happened to you, try not to panic, as it might not necessarily mean something is wrong. It could be due to...

3 Key UX Features a Website Should Have

When planning for website development projects there are a few stages to go through with a web developer and UX designer to ensure that it’s what you’re looking for and how you’d like your website laid out. However, if your site isn’t accessible, user-friendly and most importantly mobile friendly, then...
Website UX
vector image social media calendar

5 Tips for Planning Social Media Content

Posting consistent, high quality content is the key to audience growth. But how do you stay on top of your social media strategy? Here are 5 tips for success…

On-Page vs. Off-Page SEO: What Are They?

When working in digital marketing, there are so many different factors to consider. No matter how many times Google updates their algorithms, one thing will always remain the same: you should never focus on only one element of SEO. Your marketing plan should focus on both on-page and off-page SEO....
Google Analytics
PPC

PPC for Non-Profit Organisations

Nowadays, particularly in light of the global pandemic, charities have struggled to appeal for face-to-face donations and have had to adapt to new methods of marketing. Lots of non-profit organisations can actually benefit significantly from PPC marketing. As a non-profit organisation, you may shy away from pay-per-click marketing for the...

6 Tips for Using Instagram Hashtags

Knowing how to use hashtags effectively will help to expand your Instagram audience. When you use a hashtag, your post will appear in the search results for that hashtag on Instagram. Users can also follow hashtags, which means they could see your post in their feed even if they don’t...
Instagram Hashtags
instagram engagement

Instagram Engagement – 7 Tips to Success

If you are looking for ways to get your Instagram engagement levels up, here are our 7 tips to success…   Create valuable content Ask yourself… What do your followers need help with? What is it about your business they are most interested in? What is your expert advice? Now...

How to Optimise Your Images for Search

Search Engine Optimisation (SEO) is multi-faceted, meaning there are lots of different things you can do to improve it. Sometimes these things can be quick fixes and other times you will need to be patient when implementing your strategy. With so much to consider, it can be easy to overlook...
SEO for Images
working from home with kids

3 Tips for Working from Home with Kids

Balancing work and home life during the latest lockdown is taking its toll on parents across the UK. With schools closed, parents are once again trying to juggle home schooling, childcare and their career on a daily basis. To help relieve some of this pressure and ensure you still have...

6 Digital Marketing Tips for 2021

The global pandemic has undeniably had a huge impact on the majority of businesses throughout 2020, whether for better or for worse, and it’s showing no signs of slowing down just yet. So, how does that affect our digital marketing strategies in 2021? While we should always try and harness...
digital marketing 2021
Instagram SEO Search update

The benefits of Instagram’s SEO Update

Back in November Instagram announced that it would become more search-friendly and after their recent update you may have noticed a few of these changes. Now, simply by searching a particular keyword in Instagram’s search bar you will discover relevant profiles and posts without the need for hashtags. This is...

Digital Marketing For Schools: Tips for Success

Independent schools are businesses and attracting admissions is as important as an electrician finding clients or a clothes store drawing in customers. Fortunately, there are lots of online marketing methods you can adopt to help you target a specific audience in a measurable way, without relying on traditional strategies like...
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instagram

What you need to know about Instagram Guides

Have you heard about Instagram’s new feature?  Guides are a brand new way for users to share helpful content on Instagram. Instagram Guides allows users to share recommendations on various topics in a simple, bite-size format. It is ideal for step-by-step guides, advice, and product recommendations. This hasn’t been rolled...

The Google Page Experience Update

In May 2021, Google will launch their Page Experience Update, meaning user experience will become a Google ranking factor. Essentially, if Google thinks that your website users won’t have a good experience when visiting a particular page of your website, that page will not rank as well as it does...
google update

Inbound vs. Outbound Marketing

Inbound and outbound marketing don’t necessarily have to be rivals, but it is important to know the difference so that you can tailor your approach to suit your goals. While outbound marketing is more traditional, it can be seen as quite invasive, which is why marketeers are moving to more...
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Latest News
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Google Maps Gets Four New Local Shopping Features
In today’s digital age it’s no surprise that 97% of users look online to find a local business. 86% of those turn to Google Maps to find them, making the touchpoint all the more important to optimise. This year Google has announced that it will give way to 4 new...
blank
Top Tips for Improving Your Competitor Analysis
Any business owner or marketeer knows that competitor research is an important element of your planning because it allows you to learn what is or isn’t working in the industry. However, sometimes when analysing our competitors, we don’t always know what we’re looking for, meaning we’re not making particularly great...
blank
How Businesses Can Prepare For Black Friday
Black Friday, and the subsequent Cyber Monday, this month is always a stressful time for shoppers and businesses. While a lot of sales and methods of retaining customers have changed a lot in the past year, with the rise of online shopping due to the COVID-19 outbreak, customers are always...