Archive

Month: September 2018

How to Use LinkedIn for Your Business

So you have set up your LinkedIn Company page and now you want to get noticed…? We’ve put together these simple LinkedIn tips & tricks to help your business stand out and attract new connections… LinkedIn is a great platform to be seen as an expert in your industry. Using...

What is Attribution Modelling and Why Does it Matter?

As a performance marketer you are likely to be judged and measured on the success of your campaigns in terms of revenue delivered. Because of this, you need to know the answer to this question for when the directors come calling: Are your campaigns driving revenue? Of course, if you...

What Makes a Perfect Landing Page?

A first-class landing page is one of the foundations of successful digital marketing. For those of you who don’t know what a landing page is, it’s the page your website visitors arrive on after clicking a link, such as a Google text ad or a link in an email. Marketers...
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5 SEO Blog Title Mistakes to Avoid in 2024
In the ever-evolving realm of digital marketing, Search Engine Optimisation remains a critical aspect of ensuring online visibility and driving organic traffic to your website. As we step into 2024, staying abreast of the latest SEO trends is paramount. One often overlooked element is the art of crafting compelling blog...
How Does A Google Algorithm Update Affect Your Website?
In the vast landscape of the internet, Google reigns supreme as the primary gateway for users seeking information, services, and products. With billions of searches conducted daily, the search engine giant continually refines its algorithms to deliver the most relevant and high-quality content to users. However, for website owners and...
What Is the Role of AI in Search Marketing?
As we step into the heart of the digital age, the role of Artificial Intelligence (AI) in shaping our online experiences has become increasingly profound. In the dynamic realm of internet search, 2024 marks a pivotal moment where AI is not just a supporting player but a transformative force. So,...