Archive

Month: September 2018

How to Use LinkedIn for Your Business

So you have set up your LinkedIn Company page and now you want to get noticed…? We’ve put together these simple LinkedIn tips & tricks to help your business stand out and attract new connections… LinkedIn is a great platform to be seen as an expert in your industry. Using...

What is Attribution Modelling and Why Does it Matter?

As a performance marketer you are likely to be judged and measured on the success of your campaigns in terms of revenue delivered. Because of this, you need to know the answer to this question for when the directors come calling: Are your campaigns driving revenue? Of course, if you...

What Makes a Perfect Landing Page?

A first-class landing page is one of the foundations of successful digital marketing. For those of you who don’t know what a landing page is, it’s the page your website visitors arrive on after clicking a link, such as a Google text ad or a link in an email. Marketers...
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Three Simple Ways to Improve Your Instagram Story Engagement
If you are looking for some easy ways to get more engagement on your Instagram stories or you want people to spend more time viewing your content, then these three tips will help… Don’t panic, these tips are simple, even if you are new to the platform. You just need...
Facebook Tests Search Ads
Facebook has begun testing Search Ads in the US and Canada for automotive, retail and e-commerce businesses. In this article we will look at how they work, and can they compete with Google? Facebook first tried this in 2012 but had quickly shut it down by 2013. Now, for select...
What is a Facebook Messenger Bot?
Are you interested in Facebook Messenger Bots but unsure how to use them, or even set them up? It’s worth starting by understanding the purpose of a bot. In simple terms, a messenger bot is an automated messaging software which uses artificial intelligence to have a conversation with the user....