Archive

How to Use LinkedIn for Your Business

20th September 2018

So you have set up your LinkedIn Company page and now you want to get noticed…?

We’ve put together these simple LinkedIn tips & tricks to help your business stand out and attract new connections…

LinkedIn is a great platform to be seen as an expert in your industry. Using your company page you can share ideas, questions, articles, and links.

But what else should you be doing on LinkedIn to help build an attractive and engaging profile?

  1. Find industry related content you can share

  • When you click in the search bar, a drop down will appear with the options ‘People, Jobs and Content’
  • Select ‘Content’ and type a keyword relating to your industry.
  • You will then see posts relating to this subject.
  • Find pieces of content that you find interesting and then share them including a sentence to sum up what you think about it or a fact that stands out. This will make this shared post more engaging.
  1. Regularly check in

To build your LinkedIn presence you should regularly log in and like and share industry related content, as well as posting your own.

  1. Add content to your profile

Boost your credibility and keep your visitors interested, by adding different media to your page. Ideas of content you could add are: a link to one of your blogs, a PowerPoint presentation you have made or a video of company event.

  1. Follow people and services in your industry

This will provide you with inspiration and could also attract skilled professionals for employment.

  1. Optimise your profile

You should try to optimise your company profile with keywords and popular terms in your industry. What would you search for if you were looking for your services?

Add these keywords in your:

–      Headline (the tagline that appears under your name)

–      Change the default contact label in the ‘Type (Other)’ field (under where you enter your website URL) to reflect keywords your target audience might use to find your service.

–      Your summary

–      Your “Skills

  1. Ask for Endorsements and Recommendations

Your recommendations build confidence and trust in your services. If you are able to reach out to clients, customers, past/present employees or local companies via linked-in, you should always request recommendations.

–      Click the ‘Ask to be Recommended’ link in the top right of the ‘Recommendations’ section and follow the on-screen prompts to fill out and send your request.

  1. Turn on Activity Broadcasts

Under Privacy & Settings, turn on your activity broadcasts. You have probably been alerted when your connections have changed their profiles, made recommendations or followed companies. Update your profile often to increase engagement.

  1. Add Certifications & Awards

LinkedIn also has a special section for accomplishments where you can add certifications, awards and other details important to your services.

–      To add an accomplishment, click the + sign in the upper right of the ‘Accomplishments’ section and select from the list that appears.

For more information or advice on how to best use LinkedIn for your company, please get in touch.

Lets Get Started Contact Us
Latest News
What Do Lava Lamps Have to Do With Website Security?
It might sound odd, but lava lamps are helping keep the internet secure. At Cloudflare’s San Francisco HQ, there’s a wall of over 100 lava lamps bubbling away 24/7, not just for decoration, but as part of a high-tech encryption system. Here’s how it works: Lava lamps produce unpredictable motion....
Instagram Marketing Trends to Watch in 2025
Instagram has been a staple for brands looking to connect with audiences through creative visuals, stories, and targeted ads. As we move into 2025, the platform continues to evolve, presenting new opportunities for marketers to explore. Below are the key Instagram marketing trends to watch for in 2025. 1. AI-Powered...
5 Power Moves to Accelerate Your PPC Performance
Pay-Per-Click advertising is one of the most effective ways to drive traffic, generate leads, and increase conversions. However, simply running ads isn’t enough—you need a strategic approach to get the best results. If you’re looking to supercharge your PPC campaigns, here are five power moves to accelerate your performance and...