SEO – Search Engine Optimisation – is essential if you want to rank on Google and get ‘free’ traffic to your business website. Getting to position 1-3 on Google can get you up to a third of traffic for a set search term. This traffic is generally more engaged and actively looking for what your business offers, which is why we almost always recommend SEO as part of a digital marketing strategy to drive more conversions.
Every single one of our monthly clients is on the first page of Google for their products and services, not just brand search. No good digital agency will guarantee you first-page rankings, but we can show you our past work and apply the same knowledge and methods to your website.
SEO YOU CAN TRUST
We provide an ethical and transparent SEO service; that means we keep you informed of our SEO work, provide monthly reports that measure your most important KPIs, and make sure that you feel confident and educated about Search Engine Optimisation. There are no secret formulas to success- just consistent, quality work that reflects what your potential customers are looking for.
While Google’s rules are always changing, currently its search engine has between 68% and 98% of traffic worldwide. That means that if you want to gain consistent traffic from search engines, you need to keep up with the 500-600 algorithm changes Google makes every year in order to prove the value of your site. Getting to the first page on Google can get you 100% more clicks than being on the second page. The first result of a search can gain up to 33% of the traffic for that term – what would that kind of traffic mean for your business?
HOW OUR SEO WORKS
There are a lot of factors that contribute to SEO – both on your site, and in how people across the internet interact with it. Our strategies look at everything from your site’s code and architecture, to its content and relationships with other sites. Each strategy is the result of in-depth analysis and competitor research to find the best way for you to rank.
Once we have created and discussed a strategy for you, our in-house SEO team implements the plan and continues updating your site and reaching out to others on a regular basis to maintain fresh content and improve your search engine result positions (SERPs).
As with all of our solutions, we can either play a supporting role to your existing marketing and SEO team, or can run all of your SEO work to ensure that your site ranks well without having to recruit staff or get distracted from other tasks.
Training and Education
If you have the team but not the knowledge, we can educate your in-house staff through regular contact, personal guides, or on-site training sessions designed to cover the gaps in their proficiency. We can even create personal tutorial videos for your team to follow and use for training new staff.
Maintaining Your Position
While you may earn a good position through consistent, quality SEO work, it’s important to continue creating content and maintaining your site if you want to stay at the top of Google’s results. Positions can change due to a variety of factors including news items, algorithm changes, competitor updates, and general changes in search competition. Having an expert on your site keeps you ahead of many of these factors.
Bad SEO tactics can result in a manual penalty – companies that have built bad-quality links to their sites, created duplicate content, or simply hired a poor SEO company can find themselves at the bottom of the results, or removed from them altogether. We work with you and communicate with Google to help return you to your previous position, and build you a robust SEO strategy so that it doesn’t happen again.
While rankings do matter to you, it’s important to look at a range of analytics to determine whether your SEO efforts are helping your company. Our KPIs depend on your business structure and site type, and can include ranking, conversions, traffic sources, goal page views, inclusion in the Knowledge Graph, time spent on the site, and the number of pages that appear in search. We think it’s important that SEO helps your business in general, rather than just your search results, which is why we focus on bringing in quality traffic that productively engages with your site.