Archive

Month: May 2012

EU Cookie Law

The EU cookie law is a piece of privacy legislation that was initially adopted by all the countries in the EU on May 26th 2011. The law sets out to protect internet user data by requiring websites to gain consent from visitors when storing or receiving any information. The UK...

Spotlight on Social: Are Facebook Ads Effective?

A Google news search for Facebook presents you with an excessive amount of results, so many in fact that it is easy to forget that Facebook is still only eight years old. In those eight years Facebook has grown from a project started in a university dorm room to one...

“Knowledge Graph” Launched by Google

Google has formally launches its “Knowledge Graph”. The latest technology addition to the search engine has been hinted at for months and it is now ready to provide Google users with a better display of factual information about people, places and things. The “Knowledge Graph” will not show for all...

BBM Launch Campaign It! Website

At the beginning of the year, campaign management experts BBM launched their new website alongside their Campaign It! book. Innermedia were asked to design and build a website that would represent everything the Campaign It! brand aimed to achieve. We initially went to the BBM offices, to get an idea...

Spotlight on Social: StumbleUpon

Our social spotlight this week is going to focus on the social discovery site StumbleUpon. StumbleUpon is not your usual social network, you do not post ‘status updates’ or share pictures, instead StumbleUpon is all about discovery of a different kind. Simple in theory, StumbleUpon helps its users explore new...

Spotlight on Social: Google+

With Google Plus changing its brand pages (once again) this month, it’s been hard not to take note of how much Google want their social network to work. Google Plus (or +) hasn’t taken off the way many industry experts had imagined but, on paper, Google Plus has some exciting...
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How To Master Your Content Marketing Strategy
Content marketing has become a cornerstone of successful brand strategies. However, mastering it requires more than just churning out blog posts or social media updates. It involves a thoughtful approach, meticulous planning, and continuous optimisation. Here’s a comprehensive guide on how to master your content marketing strategy. Define Clear Goals...
How To Use Google Search Console To Your Advantage
In the realm of digital marketing and SEO, Google Search Console is an indispensable tool that offers a treasure trove of insights to enhance your website’s performance and visibility. Whether you’re a seasoned SEO expert or a beginner, understanding how to leverage Search Console can significantly impact your site’s search...
August 2024 Algorithm Updates: Have They Affected Your Website?
Key takeaways: A core algorithm update was rolled out in August 2024, lasting 19 days, one of the longest core updates to be released. Many websites are reporting usual fluctuations, while others are seeing huge drops in keyword performance and traffic. Google has provided support to those sites that aren’t...