Archive

Month: May 2012

EU Cookie Law

The EU cookie law is a piece of privacy legislation that was initially adopted by all the countries in the EU on May 26th 2011. The law sets out to protect internet user data by requiring websites to gain consent from visitors when storing or receiving any information. The UK...

Spotlight on Social: Are Facebook Ads Effective?

A Google news search for Facebook presents you with an excessive amount of results, so many in fact that it is easy to forget that Facebook is still only eight years old. In those eight years Facebook has grown from a project started in a university dorm room to one...

“Knowledge Graph” Launched by Google

Google has formally launches its “Knowledge Graph”. The latest technology addition to the search engine has been hinted at for months and it is now ready to provide Google users with a better display of factual information about people, places and things. The “Knowledge Graph” will not show for all...

BBM Launch Campaign It! Website

At the beginning of the year, campaign management experts BBM launched their new website alongside their Campaign It! book. Innermedia were asked to design and build a website that would represent everything the Campaign It! brand aimed to achieve. We initially went to the BBM offices, to get an idea...

Spotlight on Social: StumbleUpon

Our social spotlight this week is going to focus on the social discovery site StumbleUpon. StumbleUpon is not your usual social network, you do not post ‘status updates’ or share pictures, instead StumbleUpon is all about discovery of a different kind. Simple in theory, StumbleUpon helps its users explore new...

Spotlight on Social: Google+

With Google Plus changing its brand pages (once again) this month, it’s been hard not to take note of how much Google want their social network to work. Google Plus (or +) hasn’t taken off the way many industry experts had imagined but, on paper, Google Plus has some exciting...
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Get Started with Amazon Advertising
With almost 500 million products listed on Amazon, it can be hard to get yours noticed organically. Fortunately, Amazon is continuing to make dents in the market and offers a completely viable option as an advertising platform. At the end of 2018, Amazon was making up around 50% of the...
5 Tips for Setting up Twitter Video Ad Campaigns
A successful Twitter video campaign starts with creating great content. Your video needs to grab your audience’s attention and stop them from scrolling on. In this blog you will learn about the different types of Twitter video ad campaigns and how to set up the right campaign for your business…...
2018 PPC Statistics & 2019 Predictions
As we close out 2018 we can now reflect on what was a huge year for Pay Per Click advertising. Starting at Google, there were massive changes as they rebranded AdWords to Google Ads and launched the new interface. They also launched many new campaign types, targeting options, tools and...