Archive

EU Cookie Law

24th May 2012

The EU cookie law is a piece of privacy legislation that was initially adopted by all the countries in the EU on May 26th 2011. The law sets out to protect internet user data by requiring websites to gain consent from visitors when storing or receiving any information. The UK was given a year to comply with the law and from May26th 2012, website owners will have a responsibility to ensure that their website complies.

What is a cookie?

A cookie is a text file that stores data through the web browser. Cookies are designed to store information about the user through their browser, recording preferences to adjust future targeted advertising.

What you should do?

– At the very minimum, you should adjust your privacy policy to inform users that cookies are tracking their use.
– You should rename your privacy police “Privacy and Cookie Policy” and have a prominent link to the policy on your website.
– You should include a full list of cookies explaining their purpose
– Install an “Opt in/Opt out” cookie button for your website that informs users that cookies are being used and allowing them to easily opt out.

privacy policy john lewis

John Lewis has made changes in line with the law, changing the Privacy Policy to a “Privacy & Cookies” policy and replacing the small link at the bottom of the page with a more prominent link at the top

How will the law be enforced?

The ICO, who are in charge of enforcing the law have said they will not launch into sudden enforcement action and that it would use formal warnings before fining websites for not complying. Read the interview with David Smith, director of data protection at the ICO, for more information.


 

Lets Get Started Contact Us
Latest News
Using Google Trends to Refocus Your July Marketing Goals
As summer unfolds, so do changes in consumer behaviour, search interest, and digital engagement. July marks a critical time to reassess your marketing goals — not just to stay on track, but to respond to real-time data that reveals what your audience actually wants. One powerful and free tool to...
What Do Lava Lamps Have to Do With Website Security?
It might sound odd, but lava lamps are helping keep the internet secure. At Cloudflare’s San Francisco HQ, there’s a wall of over 100 lava lamps bubbling away 24/7, not just for decoration, but as part of a high-tech encryption system. Here’s how it works: Lava lamps produce unpredictable motion....
Instagram Marketing Trends to Watch in 2025
Instagram has been a staple for brands looking to connect with audiences through creative visuals, stories, and targeted ads. As we move into 2025, the platform continues to evolve, presenting new opportunities for marketers to explore. Below are the key Instagram marketing trends to watch for in 2025. 1. AI-Powered...