Archive

EU Cookie Law

lewis
24th May 2012

The EU cookie law is a piece of privacy legislation that was initially adopted by all the countries in the EU on May 26th 2011. The law sets out to protect internet user data by requiring websites to gain consent from visitors when storing or receiving any information. The UK was given a year to comply with the law and from May26th 2012, website owners will have a responsibility to ensure that their website complies.

What is a cookie?

A cookie is a text file that stores data through the web browser. Cookies are designed to store information about the user through their browser, recording preferences to adjust future targeted advertising.

What you should do?

– At the very minimum, you should adjust your privacy policy to inform users that cookies are tracking their use.
– You should rename your privacy police “Privacy and Cookie Policy” and have a prominent link to the policy on your website.
– You should include a full list of cookies explaining their purpose
– Install an “Opt in/Opt out” cookie button for your website that informs users that cookies are being used and allowing them to easily opt out.

privacy policy john lewis

John Lewis has made changes in line with the law, changing the Privacy Policy to a “Privacy & Cookies” policy and replacing the small link at the bottom of the page with a more prominent link at the top

How will the law be enforced?

The ICO, who are in charge of enforcing the law have said they will not launch into sudden enforcement action and that it would use formal warnings before fining websites for not complying. Read the interview with David Smith, director of data protection at the ICO, for more information.


 

Lets Get Started Contact Us
Latest News
Google Showing “Temporarily Closed” for Schools and Businesses
In response to the global pandemic, Google Search and Maps is displaying whether a school, business or other corporation is temporarily closed. In some cases, for instance when a school is open for children of key workers, this information may not be completely correct. With this in mind,  it’s of...
3 Trends To Help Plan Your Social Media Strategy
Whether you are putting together a new social media strategy for your business or updating an existing one, it is important to research current trends and successful industry content. Here are three social media trends you should know about in order to create a successful 2020 strategy… Dark Social Social...
Why Your Website Should Not Be Running on HTTP
As well as providing crucial security and data integrity for both your website and the personal information of your users, HTTPS is a requirement for many recent browser features, especially those necessary for advanced web apps. In fact, it is sometimes referred to as “secure HTTP”. Even if your website does...