Archive

Month: August 2019

Pay Per Click for Schools

Why Should Schools Use Paid Advertising?

PPC (Pay-Per-Click) advertising is the process of directing traffic to your school website through paid advertisements that appear on Search Engine Results Pages (SERPS) where the advertiser only pays once a user has clicked on the advert. Paid Advertising has quickly become the marketing channel of choice for many businesses...

Google Ads Updates In July

Google rolled out 7 new updates in July and in this post we’ll explain what’s been happening and what it means for PPC marketers. Google Ads Editor v1.1 This update will create some efficiencies that we haven’t seen before. We’ll be able to find our images more quickly, keep existing...
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Why Has My Instagram Engagement Dropped?

Have you noticed a big decline in the number of likes and engagements your Instagram posts are receiving? You are not the only one and many are searching for answers! Independent studies have shown a gradual decline in Instagram’s brand page engagement rates over the last six months. Some believe...
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Google Light House Speed Update Fixes
In Dec 2018 Google released it’s Light House Update which was a move to review and improve the speed of all websites. It is rare that Google makes updates that force website agencies to implement chargeable updates on their clients’ websites. Although few and far between the changes are always...
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How is COVID-19 Affecting Influencer Marketing?
COVID-19 has had an undeniable impact on many industries, including influencer marketing. For those of you who don’t know, ‘influencer marketing’ is similar to celebrity endorsement in that it involves brands working with people who have the power to sway purchasing decisions because of their authority in the online sphere....
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Google Showing “Temporarily Closed” for Schools and Businesses
In response to the global pandemic, Google Search and Maps is displaying whether a school, business or other corporation is temporarily closed. In some cases, for instance when a school is open for children of key workers, this information may not be completely correct. With this in mind,  it’s of...