Archive

Month: August 2019

Pay Per Click for Schools

Why Should Schools Use Paid Advertising?

PPC (Pay-Per-Click) advertising is the process of directing traffic to your school website through paid advertisements that appear on Search Engine Results Pages (SERPS) where the advertiser only pays once a user has clicked on the advert. Paid Advertising has quickly become the marketing channel of choice for many businesses...

Google Ads Updates In July

Google rolled out 7 new updates in July and in this post we’ll explain what’s been happening and what it means for PPC marketers. Google Ads Editor v1.1 This update will create some efficiencies that we haven’t seen before. We’ll be able to find our images more quickly, keep existing...
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Why Has My Instagram Engagement Dropped?

Have you noticed a big decline in the number of likes and engagements your Instagram posts are receiving? You are not the only one and many are searching for answers! Independent studies have shown a gradual decline in Instagram’s brand page engagement rates over the last six months. Some believe...
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Optimising Your Visual Presence: The Importance of Image SEO
Search engine optimisation has become a cornerstone strategy for businesses to enhance their online visibility and attract organic traffic. While much emphasis is placed on optimising text content, the importance of image SEO should not be overlooked. In today’s visually-driven online ecosystem, optimising images for search engines is essential for...
Understanding Negative Keywords in Paid Search
In the world of digital marketing, paid search advertising is a powerful tool for driving targeted traffic to your website and reaching potential customers. However, optimising your paid search campaigns requires more than just selecting the right keywords—it also involves understanding the concept of negative keywords. Negative keywords play a...
What is Visual Search in Digital Marketing?
In the fast-paced world of digital marketing, staying ahead of the curve is crucial. As consumer behaviours continue to evolve, marketers are constantly seeking innovative ways to engage their audience. One such innovation that has gained significant traction in recent years is visual search. In this blog post, we’ll explore...