Google Ads Updates In July
Google rolled out 7 new updates in July and in this post we’ll explain what’s been happening and what it means for PPC marketers.
Google Ads Editor v1.1
This update will create some efficiencies that we haven’t seen before. We’ll be able to find our images more quickly, keep existing IP exclusions when copy & pasting a campaign and most importantly, makes managing multiple campaigns easier.
New Audiences for Search
The new audience types will allow us to get in front of the right audience at the right time, at a more granular level. Google will be rolling out in-market audiences and detailed demographics to all accounts.
Keyword Planner Shows Most Relevant Keywords
The keyword planner will now show the most relevant terms based on your seed term. You can then add recommended words to broaden your search. This will make keyword research more efficient and also help prioritize keyword ideas
TrueView action comes to Google Video Partners
Video marketing keeps growing and Google are tapping into that. Bringing TrueView to video partners will help drive conversions on mobile apps and websites beyond YouTube. Marketers need to keep in mind that this doesn’t offer the same security as YouTube, but will increase impressions and ideally leads and conversions with that.
Audience Updates to App Campaigns
These updates expand the reach and engagement for App campaigns. App campaigns are geared towards making it easier to connect with your app users on Google Search, Google Play or YouTube, amongst others.
Other updates from Google this month include parallel tracking will now be mandatory beginning on July 31st. Separately; YouTube is selling off its premium real estate at the top of the YouTube Home feed. The downside to this new YouTube Ad placement is that it will have very high competition and in turn the costs will be high.