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digital marketing 2021

6 Digital Marketing Tips for 2021

The global pandemic has undeniably had a huge impact on the majority of businesses throughout 2020, whether for better or for worse, and it’s showing no signs of slowing down just yet. So, how does that affect our digital marketing strategies in 2021? While we should always try and harness...

The benefits of Instagram’s SEO Update

Back in November Instagram announced that it would become more search-friendly and after their recent update you may have noticed a few of these changes. Now, simply by searching a particular keyword in Instagram’s search bar you will discover relevant profiles and posts without the need for hashtags. This is...
Instagram SEO Search update
instagram

What you need to know about Instagram Guides

Have you heard about Instagram’s new feature?  Guides are a brand new way for users to share helpful content on Instagram. Instagram Guides allows users to share recommendations on various topics in a simple, bite-size format. It is ideal for step-by-step guides, advice, and product recommendations. This hasn’t been rolled...
social media strategy

3 Trends To Help Plan Your Social Media Strategy

Whether you are putting together a new social media strategy for your business or updating an existing one, it is important to research current trends and successful industry content. Here are three social media trends you should know about in order to create a successful 2020 strategy… Dark Social Social...

5 Ways to Improve your Instagram Strategy for 2020

Now that Instagram has begun to hide likes on posts, it’s harder than ever for brands to monitor popular content and increase engagement. Today brands need to do more to keep their followers engaged, and they need to dig a little deeper in order to learn what content works best...
Instagram 2020
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Our 4 Favourite Instagram Grids from Local Businesses

Making your content ‘Instagrammable’ is something every business needs to consider in order to be successful in the world of social media marketing. It’s not enough for brands to simply take random photos and add them to Instagram without a purpose or theme. If you want to stand out and...

How to Deal with Complaints on Social Media

Social media has become one of the most popular platforms for customer care and how you handle complaints using social media channels can say a lot about your business. Handling complaints via social media can be a challenge, especially as it is all done in the public eye, however with...
social media complaints
instagram advertising

How to Create an Instagram Advert in 5 Simple Steps

If you are new to Instagram advertising and would like to test it out, we are here to help! There are loads of options within Facebook’s Creative Studio for Instagram Ads. This may seem a little over whelming at first, however with our simple guide we can help you to...

5 Expert Tips for IGTV Success

IGTV is growing at a fast pace and because it is still fairly new, now is a great time to get ahead of the competition. In order to build up an engaged audience on IGTV it is vital to do your research and create the kind of content your audience...
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Why Has My Instagram Engagement Dropped?

Have you noticed a big decline in the number of likes and engagements your Instagram posts are receiving? You are not the only one and many are searching for answers! Independent studies have shown a gradual decline in Instagram’s brand page engagement rates over the last six months. Some believe...

Instagram Creator Accounts – What you need to know

Instagram is slowly releasing new Creator Accounts, which seem to have been created specifically for influencers. Instagram Creator Accounts are similar to Instagram Business Accounts, offering special features and analytics; however there are some big differences you need to know about before making the switch… 1. Can anyone access a...
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Instagram likes

Instagram Tests Hiding Like Counts

According to leaked information, many Instagram users in Canada will not be able to see how many likes other users are getting on their posts in the coming days. This test is designed to put the focus back on the photos, rather than on the popularity of other users. In...

Three Simple Ways to Improve Your Instagram Story Engagement

If you are looking for some easy ways to get more engagement on your Instagram stories or you want people to spend more time viewing your content, then these three tips will help… Don’t panic, these tips are simple, even if you are new to the platform. You just need...
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3 Tips for Writing Your Instagram Business Bio

Your Instagram business bio is your chance to explain who you are and what you do. It should also show your brand’s personality and inspire people to follow you. Your bio is the first thing that people see when they visit an Instagram account, so you need to get creative...
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6 Digital Marketing Tips for 2021
The global pandemic has undeniably had a huge impact on the majority of businesses throughout 2020, whether for better or for worse, and it’s showing no signs of slowing down just yet. So, how does that affect our digital marketing strategies in 2021? While we should always try and harness...
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The benefits of Instagram’s SEO Update
Back in November Instagram announced that it would become more search-friendly and after their recent update you may have noticed a few of these changes. Now, simply by searching a particular keyword in Instagram’s search bar you will discover relevant profiles and posts without the need for hashtags. This is...
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Digital Marketing For Schools: Tips for Success
Independent schools are businesses and attracting admissions is as important as an electrician finding clients or a clothes store drawing in customers. Fortunately, there are lots of online marketing methods you can adopt to help you target a specific audience in a measurable way, without relying on traditional strategies like...