Archive

Month: October 2022

outreach

Tips for Link Outreach

Love it or hate it, link outreach is an activity that needs to be done to grow your backlink profile. If you’re well versed in SEO, you will know about the value that backlinks hold. They act as votes or recommendations for search engines, helping you to appear more credible...

How To Make Autumnal Social Media Content

With the streets being coloured in brown, orange, yellow and red leaves and a slight nip in the air, it is clear that Autumn has finally arrived. It is important to take advantage of the season to improve your social media platforms and reach a wider audience. This can be...
social media
All about voice search SEO in 2022

Everything You Need to Know About Voice Search

A known way of searching that has been with us for over 10 years, voice search has influenced many people’s ways of approaching the search market. It’s hugely important to building a successful strategy as well, just like mobile searches should be of high importance to your website plans. Having...

How Halloween Culture has Influenced Social Media (and some ideas!)

It’s now the time for pumpkin spice lattes (or PSLs) and spooky storefronts. What really started over in the States, Halloween has taken over the UK by storm and has become a really popular time for people, more so than before. While it is an ancient Celtic celebration by nature,...
Pumpkins in different colours drawn out digitally
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Boosting Your Ecommerce Conversions: Strategies for Success
In the ever-evolving landscape of ecommerce, staying ahead of the curve is essential for driving sales and maximising conversions. As we navigate the digital marketplace in 2024, it’s crucial for online retailers to adopt innovative strategies that capture the attention of consumers and inspire them to make purchases. Here are...
The Power of Long Tail Keywords
In the vast and ever-evolving landscape of digital marketing, SEO stands as the cornerstone of online visibility. While many businesses and marketers focus on targeting high-volume, competitive keywords, there’s a hidden treasure trove waiting to be discovered – the power of long-tail keywords. The Basics of Long Tail Keywords Long...
Why a Structured Sitemap is Important for Your Website
In the vast digital landscape of the internet, a website’s success hinges not only on its design and content but also on its underlying structure. One crucial element of this structure is the sitemap—a hierarchical representation of a website’s pages that serves as a roadmap for both users and search...