How To Make Autumnal Social Media Content

social media
25th October 2022

With the streets being coloured in brown, orange, yellow and red leaves and a slight nip in the air, it is clear that Autumn has finally arrived. It is important to take advantage of the season to improve your social media platforms and reach a wider audience. This can be done through simple blogging or making videos on Instagram and TikTok. The choice is entirely up to you. But as there is so much circling the internet right now, it can be difficult to know what to focus on.
Here are some tips on what you can do to change up your social media content this Autumn.

Keep it relevant.
Your content should match the current trends to keep your platforms afloat. There are many which you can use to your advantage to gain better coverage. Due to the current crisis of the cost of living, viewers are looking for ideas on how to survive the coming months comfortably. This is a great time to talk about ways to keep the home warm or how to budget well for the weekly shop. TikTok and Instagram are your go-to if you are wanting to promote fashion and beauty brands. Stick to recent fashion trends and any good deals that are circling the wide web.

Keep it authentic.
Viewers love brands that stay true to themselves and show care to the people who support them. Many brands that try and aim for professional-looking content forget to show off what goes on behind the scenes which are usually what viewers are looking for. Not only does this build a better relationship with your customers, but it is also enjoyable to create. Mention any upcoming events your company might be hosting or achievements of members of the team. You will be surprised at the number of people that will show interest in this style of content.

Keep it happy.
A bright feed full of positivity is what will draw customers to your platforms. Take this as an opportunity to brush up on photography skills and take unique photos for your page. Try and change up your content regularly to keep viewers interested. This can be through taking part in trends and challenges, posting a day in the life of a team member or promoting a new company product.

Autumn is one of the most colourful and eventful seasons, so be sure to use it to your advantage.

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