Archive

Month: March 2022

A blue vector image showing a user accessing a website using its sitemap

How To Build An SEO-Friendly Sitemap

A sitemap is one of the biggest parts of an SEO-friendly website. It will show a user the logical structure of a site, arranged in a way that completely benefits the user. But it should also be focused on the development of a website’s rankings; if pages cannot be accessed...

Pinterest in 2022 – What’s Changed and Whether You Should Be on It

It’s been a while since we’ve covered Pinterest here on our blog. Since those days the platform has advanced a fair bit with the addition of a creator fund. With many shifting gears to growing platforms like Tik Tok, platforms like Pinterest have taken a back seat or have been...
pinterest
school marketing

3 Digital Marketing Tips for Independent Schools

Much like a clothes store or a restaurant franchise, an independent school is a business and attracting enrolments is the equivalent of appealing to customers. Fortunately, there are lots of ways that independent schools can market their establishment, from traditional methods like newspaper features and direct mail, to more modern...

The Best Women’s History Month Campaigns

Throughout the month of March, Women’s History Month takes centre stage. It’s not just about highlighting what women have done across history, but it also brings awareness to the struggles that women have faced.  For many businesses this is an opportunity to show to their consumers what women mean to...
International Women's Day
website

Google Have Begun Rolling Out their Page Experience Update for Desktop

By the end of March 2022, Google should have fully rolled out their desktop version of the page experience update, as confirmed by a Google spokesperson. The rollout process has already begun and will include all of the existing signals of the mobile version of the update, aside from the...

How Brands Can Support Charitable Causes Through Social Media

Social media creates a space for brands to communicate with their customers. The platforms are great for building brand identity and reinforcing core company values. Something that means more to customers now than it has ever done before. Research conducted in 2020 found that value alignment is a key deciding...
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Optimising Your Visual Presence: The Importance of Image SEO
Search engine optimisation has become a cornerstone strategy for businesses to enhance their online visibility and attract organic traffic. While much emphasis is placed on optimising text content, the importance of image SEO should not be overlooked. In today’s visually-driven online ecosystem, optimising images for search engines is essential for...
Understanding Negative Keywords in Paid Search
In the world of digital marketing, paid search advertising is a powerful tool for driving targeted traffic to your website and reaching potential customers. However, optimising your paid search campaigns requires more than just selecting the right keywords—it also involves understanding the concept of negative keywords. Negative keywords play a...
What is Visual Search in Digital Marketing?
In the fast-paced world of digital marketing, staying ahead of the curve is crucial. As consumer behaviours continue to evolve, marketers are constantly seeking innovative ways to engage their audience. One such innovation that has gained significant traction in recent years is visual search. In this blog post, we’ll explore...